Articles Tagged ‘Shirley Mukerjea’

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Lay’s hopes its new look pops on shelf

PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.

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Doritos taps into Gen Z’s love of self-expression with a model search

Fashion victim Dino Mita is back as the brand looks to connect with the next generation of younger customers.

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Doritos launches a streamer for fans of Ketchup

PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.

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Doritos suits up for superhero activation

Brand asks Torontonians to test their fear of spiders in new activation.

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Shopper Innovations Awards 2017: Last call for entries

The final deadline for the awards, included in the Creative Report Card, is this Friday.

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Shopper Innovation Awards 2017 jury revealed

Take a look at the team judging this year’s awards, plus two new categories.

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Shopper Innovation Awards jury revealed

Meet the minds who will judge the 2016 entries, plus check out the new award categories.

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Inside Gatorade’s branded content play

To reach a broader audience, the brand is tapping into emotional storytelling with NHLers in sledges.