Articles Tagged ‘Shoppers Optimum’

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Loblaw to merge PC Plus and Optimum programs

The new PC Optimum program will allow consumers to earn and redeem points at more than 2,500 retail locations.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

25 years of Next Big Things

Hey, it’s our birthday! Check out marketing and advertising highlights from the past quarter century.