Articles Tagged ‘Sochi’


Fighting for fairer Olympics with comedy

The Canadian Institute of Diversity and Inclusion and Rethink take a cheeky approach to generate conversation around the upcoming Sochi Games.


Petro-Canada celebrates Olympic journeys

The petrol company’s Sochi campaign highlights its CSR program for amateur athletes.

Pride and Joy 1

General Mills, Mondelez and P&G cheer for Canada

The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.