Articles Tagged ‘tim hortons’

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Tim Hortons roasts itself to get people to try the new Dark Roast

The QSR takes a blunt approach as it continues a strategy of improving the quality of its core offering.

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Most-read of 2020: C-Suite

Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.

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2020 Brand Holiday Ads: part one

Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday “high.”

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Tim Hortons names Craft as its new PR AOR

The Toronto agency will lead all PR strategy and execution for Canada’s largest restaurant chain.

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Tim Hortons to bring Loop containers to restaurants

The QSR joins TerraCycle’s circular economy platform, and will pilot reusable, returnable cups and containers in 2021.

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Tim Hortons ask customers to come back as they are

The QSR welcomes customers back as parent company RBI releases a framework for brand-building amid disruption.

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A celebration of corporate kindness

How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.

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The coffee brands consumers are using at home

Field Agent’s research shows Tim Hortons and private label are doing well as the out-of-home coffee market dramatically shrinks.

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Tim Hortons hires new head of marketing strategy

Jason Cassidy joins from Yum Brands to help the QSR with its turnaround plan.

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The New Establishment: From MD to AD

How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.

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The 24 hours that changed Tims’ Roll Up the Rim

From the C-Suite newsletter: RBI’s Duncan Fulton explains how the QSR tweaked its biggest promotion in response to COVID-19.

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Tim Hortons changes Roll Up the Rim plan due to COVID-19

Coffee QSRs are halting orders made with reuseable mugs, throwing a snag into Tims’ attempt to modernize the contest.

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Tim Hortons ‘modernizes’ Roll Up The Rim to be more sustainable

The QSR is looking to reverse the fortunes of its flagship promotion while also pushing customers to register with its loyalty program.

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Tim Hortons hires McDonald’s marketer as CMO

The QSR names 15-year Golden Arches veteran Hope Bagozzi to its leadership team in Canada.

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Strategy’s Most Read of 2019: Brands

The campaigns and brand-side news that got the most attention from strategy readers this year.