Articles Tagged ‘tim hortons’

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Tim Hortons ask customers to come back as they are

The QSR welcomes customers back as parent company RBI releases a framework for brand-building amid disruption.

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A celebration of corporate kindness

How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.

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The coffee brands consumers are using at home

Field Agent’s research shows Tim Hortons and private label are doing well as the out-of-home coffee market dramatically shrinks.

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Tim Hortons hires new head of marketing strategy

Jason Cassidy joins from Yum Brands to help the QSR with its turnaround plan.

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The New Establishment: From MD to AD

How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.

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The 24 hours that changed Tims’ Roll Up the Rim

From the C-Suite newsletter: RBI’s Duncan Fulton explains how the QSR tweaked its biggest promotion in response to COVID-19.

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Tim Hortons changes Roll Up the Rim plan due to COVID-19

Coffee QSRs are halting orders made with reuseable mugs, throwing a snag into Tims’ attempt to modernize the contest.

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Tim Hortons ‘modernizes’ Roll Up The Rim to be more sustainable

The QSR is looking to reverse the fortunes of its flagship promotion while also pushing customers to register with its loyalty program.

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Tim Hortons hires McDonald’s marketer as CMO

The QSR names 15-year Golden Arches veteran Hope Bagozzi to its leadership team in Canada.

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Strategy’s Most Read of 2019: Brands

The campaigns and brand-side news that got the most attention from strategy readers this year.

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Strategy’s Most Read of 2019: C-Suite

From Canadian Tire’s brand win to P&G’s cost-cutting strategy, these are the stories that reached corner offices this year.

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Strategy’s most read of 2019: Shopper Marketing Report

The most eye-catching shopper stories from the last year.

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Tim Hortons recounts Wayne Gretzky’s origin story

With the launch of “The Autograph,” the coffee chain continues to focus on telling emotional stories with an element of truth to them.

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Corner Office Shifts: Tim Hortons, Sleep Country, Birks Group

A round-up of senior-level executive changes you may have missed.

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2019 Small AOY Silver: 123w pitches its best players

How a top-heavy creative director structure has helped the Vancouver agency hit major runs with clients big and small.