Articles Tagged ‘tim hortons’


Tim Hortons, Maple Leafs start a new season at the drive thru

The QSR is once again incorporating NHL players into a stunt to drive awareness of its various NHL tie-ins.

Tim Hortons Espresso Capsules

Tim Hortons brews up Nespresso capsules for retail

The brand is innovating into one of the fastest growing segments of the coffee market.

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Tim Hortons adds a twist to its breakfast menu

The QSR’s new sandwich is its latest effort to grow share in the mornings with new product innovations.

Tim Hortons-They-re here- The limited-edition lineup of Justin B

Cannes 2022: Gut and Rethink win Bronze in Entertainment

“Timbiebs” won in Music, while YWCA’s call-out of a double standard won in Sport.


Tims celebrates an important holiday in Quebec

How St. Jean-Baptiste Day has become an annual opportunity for the QSR to celebrate the province’s culture.


Tim Hortons’ app ruled to have violated privacy laws

An investigation by four privacy commissions took issue with how the QSR treated location data, issuing a warning that brands “can’t spy on customers just because it fits in your marketing strategy.”


Tim Hortons goes with coffee for new Justin Bieber collab

“Biebs Brew” not only aims to replicate last year’s success, but ties back to the QSR’s “Back to Basics” strategy.


Brand collabs: How much is too much?

From the C-Suite newsletter: Is the tactic still “cool” now that mainstream brands are flocking to the trend?


How Tim Hortons is sticking to basics while pursuing new opportunities

The QSR gave a glimpse into its investment priorities as its performance continues to boost fortunes at parent company RBI.

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Tim Hortons celebrates mobile ordering for Roll Up to Win

This year’s contest uses a massive prize pool and bonus rolls in another effort to have the contest drive digital adoption.


How Tim Hortons is driving trial for its new ice cream

The QSR’s latest foray into grocery is positioned around indulgence and it’s looking for packaging to attract a premium buyer.


Most-read of 2021: Campaigns

Our readers were really interested in the first campaign from the OCS, as well as efforts from Tims, Canadian Tire, Rogers and Telus.

Tim Hortons-Tim Hortons introduces a uniquely Canadian holiday l

From Timbiebs to Tim Bears, Tim Hortons is tapping culture

The same week its collab with Justin Bieber rolls out, the QSR is capitalizing on holiday decorating trends with inflatable lawn ornaments.


RBI thinks dinner can drive more growth at Tim Hortons

With an increased ad investment driving growth at the company, it is now looking at places where it can grow share.


RBI plans for a 50% reduction in emissions by 2030

The parent of Tims, Popeyes and Burger King will test more efficient restaurant designs this year and expand new farming methods.