Articles Tagged ‘Toronto International Film Festival’

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L’Oreal brings ModiFace to TIFF

The brand saw more traffic and engagement at the film festival as a result of the virtual make-up assistant.

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TIFF blurs promotion and delivery of film

A new partnership with Toronto’s Union Station features the best of Canada’s history on screen.

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TIFF puts storytelling in context

The organization uses geo-targeted ads to drive home Canada’s legacy in film, TV and advertising.

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Visa experiments with AR at TIFF

Passersby at the festival can try (and buy) movie-inspired duds at the brand’s booth.

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Brands get red-carpet ready

How sponsors from McDonald’s to RBC to the Dairy Farmers are making their presence known at TIFF.

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Up to the Minute: The new CMA board

Plus: Rooftop’s rebrand, Osheaga gets a digital agency and more news you might have missed this week.

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PR AOY Silver: Narrative fashions its own storyline

The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.

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Agencies in a TIFF: matching lonely film hearts

This new site by Pound & Grain is like Tinder for movie fans.

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Visa’s infinite social push at TIFF

The credit card co launched an interactive storytelling experience by BBDO and Proximity, tapping Morgan Freeman’s iconic vocal chords.

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First and the furious: new sponsors step up for TIFF

Ford and Pepsi are among the brands going big for their first year as festival sponsors.

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Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.