Articles Tagged ‘Tracey Cooke’
Nestle drives trial with an assist from the NHL
The company is looking to grab attention for the re-introduction of the Kit Kat Chunky (and cross-promote its other brands).
Start! Stop! Change!
We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.
Nestle looks outside the nest
The world’s largest food company turns 150, with a plan for more innovation and a corporate image boost.
How to throw down on Twitter in four steps
Competing food cos Nestle and PepsiCo battled it out on the social platform on the weekend. Check out their lessons for success.
- A retailer promoted a store opening on a budget by hijacking Cameo
- Yes& is focused on project-based strategic planning
- Kettle samples top-selling SKUs at Trailhead Place
- Corner Office Shifts: A suite of new GMs at Mars Wrigley, Afterpay and Cogeco
- How SickKids changed its approach to promote a lottery
