Articles Tagged ‘Transat’
Corner Office Shifts: Empire begins leadership transition
Plus, Transat names a new brand lead and the latest from Rogers’ dueling boardrooms.
Corner Office Shifts: Danone makes leadership changes
Plus, Fire & Flower picks a chief innovation officer, and CEOs step down from Transat and Meridian.
In Brief: LG to exit smartphone market
Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.
Air Canada in exclusive talks to acquire Transat
Canada’s largest airline is looking to establish a leadership position in the leisure travel market.
Air Transat tests British expats for homesickness
The travel airline again goes undercover, this time to promote its European vacations.
Transat holds an intervention for the over-worked
The travel company tricks employees to show the importance of taking a vacation.
Transat goes to Europe
How the insights driving the brand’s latest creative differ from its tropical destination marketing.
Transat embraces anticipation
The airline’s first campaign with new AOR Sid Lee comes with refreshed branding and an aspirational platform.
Transat offers fun to the highest bidder
The travel company held a Cyber Monday auction on Twitter with a charitable twist.
Taste of the Caribbean
Air Transat gave Torontonians a ride in a Cuban cab as part of its campaign to get Canadians into the sun.
