Articles Tagged ‘Twitter Canada’

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Do most brands sound the same on Twitter?

A majority of users believe companies are over-reliant on trying to be funny, and it could end up hurting their brands.

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Twitter manifests big dreams to draw in new users

The social platform’s campaign shows how both celebs and everyday people tweeted about goals that eventually came true.

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Twitter Canada hires new head of marketing

Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.

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Social Engagements: Not all Twitter ads are created equal

The platform’s head of business marketing on what kind of content best engages its users.

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Twitter debuts user-focused campaign

The social media platform is promoting two spots intended to draw new users and help existing ones get more out of it.

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Nestle deals out Delissio advice with a new bot

The pizza brand becomes the first CPG to use Twitter’s direct message chatbot tool in Canada.

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Up to the Minute: DAC expands in Europe

Plus: Bell’s latest acquisition, a new face at Twitter and more news you may have missed.

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Up to the Minute: Staples Canada’s new president

Plus, senior hires and promotions at Edelman and more news you may have missed.

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Up to the Minute: A new face at Heyd & Seek

Plus: A Vancouver shop changes its name and more news you may have missed.

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Up to the Minute: Miele Canada replaces long-time president

Plus: Saatchi adds creatives and more news you may have missed.

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Tostitos serves up tasty tweets

The brand takes to Twitter to instantly deliver recipes featuring anything fans might be craving.

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Dove Canada finds a social niche

The Unilever brand partners with social media creator “Mama Bee” for its latest self-esteem push.

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Twitter steps into reality for World Cup

The company, along with Eventpeeks and TSN, brings the social conversation about the tournament into the real world.

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The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.