Articles Tagged ‘UM’

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BMO shows how good advice leaves clients with no regrets

In its first campaign for its Private Wealth service, the bank is positioning its advisors as peace of mind purveyors.

AMEX-CANADA-ARNETT

The time is right for Amex Canada to market around travel again

The financial brand is supporting its new Aeroplan cards by tapping in to the fact that Canadians are beginning to plan big trips again.

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Virgin Mobile gets a new identity to reflect wider offerings

Virgin Plus is emphasizing the extra benefits and savings that come with a subscription, backed by one of its biggest-ever campaigns.

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Oh Henry! debuts a new, felt-covered face of its brand

Created to add humour to solving hunger, a puppet named Hank will play a major role in the brand’s future activities.

Courage is Beautiful

Cannes 2021: Canadian shops pick up 33 more shortlist mentions

Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.

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Boston Pizza offers a refresher on how to eat on patios

With more outdoor dining locations than its competition, the restaurant chain fast-tracked a campaign to capitalize on Ontario’s sudden reopening.

Sobeys Capital Incorporated-Empire launches -Feed the Dream- mov

How Sobeys is feeding Olympic appetites

The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.

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Accor helps you explore the real world again

With help from Neil Patrick Harris, the hospitality group is optimistic about tapping into a recent boom in vacation planning.

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BMO creates 281 pieces of content to be relevant to millennials

The bank is trying to make rewards more clear for younger Canadians, which means zeroing in on their passion points.

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Boston Pizza answers real demand with a fake cryogenics program

The restaurant is trying to rally more take-out sales and keep up momentum for a promotion that taps its customers’ nostalgia.

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Sobeys turns the family spirit of the holidays into a reason to give back

With most Canadians unable to have the same gatherings this year, the grocer is encouraging them to extend their generosity to others.

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Here are the 2020 Media Agency of the Year winners

This year, it’s Touche!, PHD and UM that have earned top honours in the media discipline.

UM - Group Photo

2020 Media AOY Bronze: UM proves its worth

To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools.

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Jon Hamm chooses Skip Rewards over showbiz awards

The delivery app promotes its new loyalty program by pivoting its messaging to focus on the freedom to do whatever you want.