Articles Tagged ‘UM’


Hershey showcases the power of baking

A series of films shows how the ChipIts brand is part of important rituals for people across the country.


AMEX keeps it personal with ‘Member When’ campaign

The new iteration is an expansion of work launched earlier this year, and airs exclusively on social to court younger demos.


Spotify gets personal to draw in advertisers

The platform’s B2B campaign hopes to attract brands looking for captive audiences and one-to-one connections.


Sobeys bets big on growing Scene+

The first campaign promoting the loyalty program’s expansion outside entertainment is also the grocer’s largest marketing effort to date.

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BMO wants to make rainbows more meaningful for Pride

The bank is inviting people to turn all the flags and colourful logos they’ll see this month into tangible donations.


Why BMO is launching a Twitch channel

BMO NXT LVL is a long-term commitment to bring fun financial advice to the growing platform.


The Home Depot makes a big ‘to do’ over its new platform

The retailer is making projects seem less daunting, part of a strategy to build brand equity around product selection and DIY expertise.


Hershey tries to make the work of Canadian women more visible

The “HerForShe” campaign gives five community leaders the recognition they deserve for contributions to their local street culture.


Skip aims for cross-genre, cross-generational appeal

The new “Did Somebody Say” platform swaps John Hamm for Snoop Dogg, with plans for more celebrities in the year ahead.


Hershey makes a splash with new Cookies ‘N’ Creme in store promo

The confectionery is seeing increased marketing support as more competitors encroach on the category.


Catherine Roche shows the good in BMO

The Marketer of the Year was one of the key architects behind a purpose platform that helped frame up everything the bank stands for.


Hershey backs Cookies ‘N’ Creme with first campaign since 2018

After losing ground in the category, the CPG co is working with creative artists to rejuvenate the brand for a younger crowd.


Campbell’s and CDSS campaigns win Best of Show at MIAs

A total of 19 agencies were recognized for their media innovation on Thursday.


Hershey is making sure it’s impossible to miss its Kisses in store

The CPG’s big displays aim to capture attention during an increased-frequency holiday shopping period.