Articles Tagged ‘UM’

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How Oh Henry! promoted 4:25 without buds

In a world with few social gatherings, Hershey flipped the script for a new bar that’s meant to be shared with friends.

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Hershey crowd-sourced ideas for new ice cream bars

Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.

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Movember focuses on breaking down emotional isolation

The non-profit launches a campaign to help men support each other through mental health challenges they’re facing during the pandemic.

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Hershey makes socially distant Easter egg hunts

The company maintains support for Ronald McDonald House and families who want a special holiday without social gatherings.

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Zulu Alpha Kilo shares COVID-19 campaign with entire industry

Assets for a new campaign to “get people to take this seriously” are being made freely available to any brand or agency.

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BMO breaks biases towards women and money

This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.

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GoodLife begins the year with a focus on diversity

FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.

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Sobeys puts families first for the holidays

The grocery banner continues to focus on the importance of food and family to create separation from its sister brands.

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Movember aims to celebrate all kinds of “mos”

The men’s health charity kickstarts this year’s fundraising push by showcasing the diverse moustaches of its supporters.

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2019 Agency of the Year: Media

Dig into the profiles behind the winning agencies and their investment strategies.

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2019 Media AOY Silver: UM’s courage pays off

To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.

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Hershey creates condo-friendly Halloween

The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.

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American Express shows that rewards work for small businesses, too

The brand enlists three entrepreneurs, including Toronto Raptor Fred Vanvleet, to show the value of its Business Edge card.

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BMO repurposes Toronto FC’s field for youth teams

The bank brings its professional and community sponsorships together as part of its brand mission to “grow the good.”

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Who is in the running for 2019 Media Agency of the Year?

The next shortlist for this year’s gala covers shops that were tops in buying and planning.