Articles Tagged ‘UM’

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Sinai Health shows all sides of care in its first campaign

Low awareness can hold back donations, so the network took a less clinical approach to showing the scope and impact of its work.

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Skip delivers an at-home arena experience

The food delivery app made custom ads for the NHL teams still in the playoffs to become a bigger part of home viewing rituals.

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Sobeys gets an assist for its fresh message

The grocer brings food to isolated NHLers, following weeks of heavily promoting Voila as a worry-free delivery option.

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American Express makes big push to shop small

Why the brand quintupled its small biz support and is emphasizing how rewarding buying local can be.

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Check it out: SkipTheDishes rebrands

The food delivery app changes its branding colours to better align itself with parent co. Just Eat Takeaway.

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How Oh Henry! promoted 4:25 without buds

In a world with few social gatherings, Hershey flipped the script for a new bar that’s meant to be shared with friends.

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Hershey crowd-sourced ideas for new ice cream bars

Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.

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Movember focuses on breaking down emotional isolation

The non-profit launches a campaign to help men support each other through mental health challenges they’re facing during the pandemic.

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Hershey makes socially distant Easter egg hunts

The company maintains support for Ronald McDonald House and families who want a special holiday without social gatherings.

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Zulu Alpha Kilo shares COVID-19 campaign with entire industry

Assets for a new campaign to “get people to take this seriously” are being made freely available to any brand or agency.

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BMO breaks biases towards women and money

This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.

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GoodLife begins the year with a focus on diversity

FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.

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Sobeys puts families first for the holidays

The grocery banner continues to focus on the importance of food and family to create separation from its sister brands.

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Movember aims to celebrate all kinds of “mos”

The men’s health charity kickstarts this year’s fundraising push by showcasing the diverse moustaches of its supporters.

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2019 Agency of the Year: Media

Dig into the profiles behind the winning agencies and their investment strategies.