Articles Tagged ‘UM’

mias

Campbell’s and CDSS campaigns win Best of Show at MIAs

A total of 19 agencies were recognized for their media innovation on Thursday.

Walmart-Hershey

Hershey is making sure it’s impossible to miss its Kisses in store

The CPG’s big displays aim to capture attention during an increased-frequency holiday shopping period.

EN1

BMO runs an equipment drive for youth soccer players

The program is part of the bank’s larger grassroots strategy around MLS sponsorship, which is focused on removing barriers to play.

hershey

Hershey Kisses brings the Kissletoe to holiday reunions

With pandemic restrictions easing, the confectionery has created new digital activations to celebrate being together.

BMO_PW_still_1

BMO shows how good advice leaves clients with no regrets

In its first campaign for its Private Wealth service, the bank is positioning its advisors as peace of mind purveyors.

AMEX-CANADA-ARNETT

The time is right for Amex Canada to market around travel again

The financial brand is supporting its new Aeroplan cards by tapping in to the fact that Canadians are beginning to plan big trips again.

OOH-Virgin

Virgin Mobile gets a new identity to reflect wider offerings

Virgin Plus is emphasizing the extra benefits and savings that come with a subscription, backed by one of its biggest-ever campaigns.

hank

Oh Henry! debuts a new, felt-covered face of its brand

Created to add humour to solving hunger, a puppet named Hank will play a major role in the brand’s future activities.

Courage is Beautiful

Cannes 2021: Canadian shops pick up 33 more shortlist mentions

Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.

Billboard

Boston Pizza offers a refresher on how to eat on patios

With more outdoor dining locations than its competition, the restaurant chain fast-tracked a campaign to capitalize on Ontario’s sudden reopening.

Sobeys Capital Incorporated-Empire launches -Feed the Dream- mov

How Sobeys is feeding Olympic appetites

The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.

ACCOR-MAIN

Accor helps you explore the real world again

With help from Neil Patrick Harris, the hospitality group is optimistic about tapping into a recent boom in vacation planning.

Priyanka-Hero

BMO creates 281 pieces of content to be relevant to millennials

The bank is trying to make rewards more clear for younger Canadians, which means zeroing in on their passion points.

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Boston Pizza answers real demand with a fake cryogenics program

The restaurant is trying to rally more take-out sales and keep up momentum for a promotion that taps its customers’ nostalgia.