Articles Tagged ‘Vector’

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Kellogg sets a new ‘vector’ for its high protein cereal

A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.

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Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

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CASSIES Bronze: Vector targets moments of sweat

Leo Burnett helps turn around the Kellogg Canada brand, attracting ambitious actives with its “Get Out What You Put In” campaign.

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MAOY Honourable Mention: Starcom’s streak stays alive

The agency remains in the top five for its work for brands including Kellogg, Kraft and Research in Motion.