Articles Tagged ‘Veritas’
2020 MOY: Todd Allen’s strategy holds up
Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.
Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers
The General Mills brand is finding new uses for ad space and athlete partnerships it had secured for this year’s games.
Subway and Martha Stewart give a lesson in plant-based food
Why the QSR is “going big” to promote the national launch of its Beyond Meat meatball sandwich.
MDC adds Canadian agencies to new Doner network
Collaboration and speed-to-market will be cornerstones of a North American group that includes Veritas, Union, 6Degrees and KWT.
Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.
Veritas hires Lisa Kwong as VP and creative strategist
The hiring accompanies a new media-focused offering within the PR shop and an assignment with lifestyle site Refinery29.
Pizza Pops gets weird again with its fans
The General Mills brand builds on its nonconformist positioning to engage a slightly older demo online.
Meat & Produce hires creative lead
Daniel Berzen joins Veritas’ influencer and content division to help lead clients through its co-production model.
Mark’s brings ‘well-worn’ message to everyday Canadians
The retailer continues to move beyond work-wear with a jacket that is travelling across the country collecting custom patches.
Veritas launches influencer-focused content studio
Meat & Produce is an agency focused on co-producing content to deepen the relationship between brands and creators.
Mark’s celebrates the dependability of dads
In the fashion retailer’s first Father’s Day campaign, reliable and hard working fathers are depicted as superheroes.
Kijiji shakes up its creative approach
In a new campaign, the classified ads site shows how it can make life’s transitions more exciting.
Budweiser’s premium approach to celebrating goals
The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.
YMCA works up a sweat for social causes
The organization’s GTA branch has redefined its health and fitness positioning to align with its broader charitable mission.
Nature Valley simplifies the great outdoors
A new campaign capitalizes on the insight that it’s not just technology keeping kids and families from enjoying nature.
