Articles Tagged ‘“VS”’

2019 Strategy Awards: Campaigns find strength in numbers
SickKids and Fondation Emergence rally Canadians to come together in the name of kids health and social prosperity.

CASSIES Grand Prix: SickKids’ resilient stance
Cossette got the hospital to act like a performance brand, using strength and power to change perceptions and break donation records.

2018 MOY: Building the new SickKids
How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.

How SickKids played to win: column
Following its AToMiC Grand Prix win, the foundation’s marketer breaks down its performance brand attitude.