Articles Tagged ‘“VS”’

SickKids

SickKids offers a light of hope amid uncertainty

The latest iteration of the “VS.” platform illustrates the importance of a new hospital in breaking through the anxiety of the unknown.

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2019 Strategy Awards: Campaigns find strength in numbers

SickKids and Fondation Emergence rally Canadians to come together in the name of kids health and social prosperity.

SickKids VS COVER1

CASSIES Grand Prix: SickKids’ resilient stance

Cossette got the hospital to act like a performance brand, using strength and power to change perceptions and break donation records.

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2018 MOY: Building the new SickKids

How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.

SickKids

How SickKids played to win: column

Following its AToMiC Grand Prix win, the foundation’s marketer breaks down its performance brand attitude.