Articles Tagged ‘Wattpad’

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Sunwing taps Wattpad to reach young travellers

The travel brand is working with the platform on a writing contest whose winning entry will be turned into a short-film video.

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It’s time to get out of the campaign mindset for Pride

Wattpad’s Chris Stefanyk enlists some expert guidance on how to ensure your outreach is more of a year-round commitment.

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Wattpad is inviting brands into the producer chair of its original content

The content-creation platform introduces Wattpad Brand Originals to develop branded TV, film, audio and digital media projects.

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

Gen Z

Gen Z doesn’t see its identities shown in marketing

A report on the cohort’s understanding of sexual orientation and gender reveals a shortcoming for brands.

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Wattpad rebrands to reflect inclusive approach

The writing platform is emphasizing the scope of its offering and speaking to its appeal among younger audiences.

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Gen Z ‘demand’ brands have a strong purpose

Wattpad’s head of brand partnerships discusses the role of cause marketing in trying to connect with young Canadians.

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Equity as a CSR solution

A Canadian company is offering an easy charity program to fast-growing companies thanks to some VC know-how.

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The List 2016: Who had the most noteworthy year?

We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.

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The power of storytelling

Wattpad’s business guru Aron Levitz on how the shift in telling stories can forge connections.