Articles Tagged ‘Wattpad’
Are brands ready for a gender-fluid future?
As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.
Gen Z doesn’t see its identities shown in marketing
A report on the cohort’s understanding of sexual orientation and gender reveals a shortcoming for brands.
Wattpad rebrands to reflect inclusive approach
The writing platform is emphasizing the scope of its offering and speaking to its appeal among younger audiences.
Gen Z ‘demand’ brands have a strong purpose
Wattpad’s head of brand partnerships discusses the role of cause marketing in trying to connect with young Canadians.
Equity as a CSR solution
A Canadian company is offering an easy charity program to fast-growing companies thanks to some VC know-how.
The List 2016: Who had the most noteworthy year?
We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.
The power of storytelling
Wattpad’s business guru Aron Levitz on how the shift in telling stories can forge connections.
