Upcoming

August 1, 2006 by Claire Macdonald

In print…

Engaging armchair athletes and people about town

The recent FIFA World Cup marketing mania is maybe one of the best examples of how sports marketing has evolved in the past decade or so. Sponsors anted up unheard of amounts to flog beverages, cellphones, sporting goods and electronics to reach the largest global television audience in history.

On a national level, the sports marketing industry is also robust in both sponsorships and in media focused on regional, national and international events. Our October supplement on sports marketing will explore new opportunities for sponsors and media avails for marketers looking to capitalize on the eyeballs of sporting enthusiasts.

Also in the October issue, we’ll be publishing an advertising supplement focusing on the nascent OOH digital media space. Digital signage is gaining momentum with agency planners and marketers and this feature will serve as a reference tool, outlining the reach and level of engagement with captive audiences that the various networks offer.

If you’d like any more info on either of these opportunities, please be in touch.

See you on Oct. 3 at the Media in Canada Forum! CM

Claire Macdonald, associate publisher, 416.408.2300 x263, cmacdonald@brunico.com

In person…

Get your engagement plans here

The planning is well under way for the 2nd Annual Media in Canada Forum. In addition to our headliner, Alan Rutherford, VP global media for Unilever, the brains behind the CPG co’s innovative media strategy, we have landed Paul Woolmington, partner of NY-based media neutral hot shop Naked Communications, as our closing speaker. Woolmington is known for his penchant for pointing out media genius and has been instrumental in getting it noticed at top industry award shows, founding the first Media Lions Competition at Cannes and more recently setting up the ‘Content & Context’ category at the Clios. Woolmington is leading the charge for media neutrality, creativity, accountability, and innovation and with his presentation, ‘Collaborate or Die: Achieving Marketing Communications Nirvana’ intends to ignite your passion to join him in the quest.

Other sessions will explore the opportunities offered by emerging media and new digital platforms; the highs and lows of offering up your brand as content to consumers and how ‘traditional’ media is reinventing itself to ensure its relevance in the new ‘mediaverse.’ You’ll also get a sneak peek inside the heads of the industry’s rising young stars. We’re challenging them to put their best foot forward and present truly innovative integrated campaigns for real brands. Brand managers – here’s your opportunity for free brand planning! Contact me if you are willing to submit your brand as a guinea pig for this session. We’re also actively on the hunt for class A media plans to showcase at the event featuring ‘old’ and ‘new’ media – the prerequisite is true consumer engagement. Please send me your suggestions.

For regular agenda and speaker updates keep reading strategy and visit

www.mediaincanada.com/forum.

Hoping to see you there, MJ

Meredith Jordan, conference producer, 416.408.2300 x508, mjordan@brunico.com