No Canadian work appears on the shortlist of 39 campaigns for this year’s Lions Innovation.
U.S. and U.K. agencies dominated the shortlist, with 13 and nine campaigns recognized, respectively. The shortlist includes both Innovative Technology and Creative Innovation work.
Among the campaigns on this year’s shortlist are Deeplocal Pittsburgh’s “Netflix Switch” and “Netflix Socks,” and Burger King’s world peace-seeking “McWhopper” by Y&R New Zealand Auckland.
The Lions Innovation shortlist is the first to be announced ahead of this year’s Cannes Lions International Festival of Creativity and shortlisted work is presented live to the jury. The Innovation portion of the event runs June 23 and 24 (alongside the new Lions Entertainment stream) following Lions Health, which runs on June 18 and 19.
Last year was a big one for Canadians in Cannes, with work originating here picking up 43 Lions.
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