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Civilized to acquire Revolution Strategy
By joining forces, the lifestyle platform and full-service agency enhance their respective client offerings in the cannabis space.
Edelman Montreal expands its ranks
The agency has added several new staff amid a wave of new business wins.
Manulife sings away holiday stress
The financial services provider promotes a more modest approach to spending with carols filled with tips.
Loblaw emphasizes customers’ passion for food
A holiday campaign created for all its market banners celebrates the season’s obsession with food with an original song.
Bleublancrouge appoints new CDs in Montreal
Marie-Eve Best and Dominique Bulmer step in to replace Jonathan Rouxel, who departs to focus on AI and entertainment projects.
Lyft says ‘yep’ to freedom
A new brand campaign focuses on the liberation that comes with using the ride-hailing app.
Majority of industry plans to hire more creatives in 2019
A survey of hiring managers shows freelance talent and web-focused skills will be priorities.
KFC presents Sanders’ Little Helper
In a lighthearted holiday effort, the QSR is giving away elf-on-a-shelf inspired dolls that resemble its founder.
Rogers extends relationship with Omnicom
DDB and Critical Mass have been tapped to handle assignments for the telco.
Focus is the future of loyalty
Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.
Sporting Life Group’s new CMO on leading two sport retail icons
Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.
How much do digital marketers rely on agencies?
Annual CMA research explores the reasons many marketers were keen to outsource resources in 2018.
How to win with visible minorities in Canada
Barrett and Welsh CEO Ishan Ghosh lays out three principles to consider when approaching multicultural marketing.
Nick Cowling takes on new role with Citizen Relations
Returning to manage the agency within Canada, Cowling will also help lead innovation globally.
