What’s going on at Kraft Heinz?
Brian Kerr talks post-merger culture, rocking foundations and betting on product innovation.
Taco Bell, beer and the battle for diners
Restaurant growth in Canada is flat, so Taco Bell is changing its brand to bring more millennials through the door.
Fast Facts: Tweaking ecommerce spend for retention
A case to shift mobile spending away from acquisition-only.
WFA survey reveals battle of the briefs
The biggest brands and the biggest agencies see integrated campaigns coming together in very different ways.
Julie Georgas joins Zeno Canada
The Instigator Communications founder closes that shop’s doors, bringing several clients to her new agency.
Community works to broaden its offering
Recent leadership hires aim to strengthen the agency’s expertise outside of its branding and experiential wheelhouse.
Reitmans taps into style habits
The retailer helps women through the “I have nothing to wear” moment as part of a customer-centric strategic shift.
TIFF puts storytelling in context
The organization uses geo-targeted ads to drive home Canada’s legacy in film, TV and advertising.
Testicular Cancer Canada embraces embarrassment
The organization’s first bilingual campaign explores what’s worse than talking about testicular health.
Lg2 takes Best in Show at Crystals Radio Awards
The agency’s anti-texting and driving spot for SAAQ takes the top prize.
Now accepting: 2017 Agency of the Year submissions
Agencies have until May 15 to submit a list of campaigns for the annual competitions.
Check it out: Porsche goes retro on social
New artwork by British illustrator Guy Allen aims to evoke nostalgia and create a social media dialogue.
How to reverse declining beer consumption
A report suggests new flavours and craft beers could increase the appeal of the category for Canadians.
OneMethod names new managing director
James Grant moves over from parent agency Bensimon Byrne with a mandate to continue the shop’s growth.