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A note to our new readers

Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.

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Sonnet keeps its head in the clouds

A balloon narrowly avoids disaster in the insurance brand’s latest take on staying optimistic.

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Behind Red Urban’s burger collaboration

Creative director Christina Yu on how the agency worked with Omnicom’s dedicated McDonald’s unit on its first campaign.

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Up to the Minute: BICOM gets new managing director

Plus, client wins for North Strategic and Kwittken, GroupM’s new CMO and more news you may have missed.

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Lg2 Toronto hires first VP of strategy

Keith Barry joins the agency to bring on-the-ground leadership to an expanding client roster.

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Sid Lee promotes Montreal creative leadership

Isabelle Brosseau and Alex Bernier promoted to join Kristian Manchester as creative leads.

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Tech in Action: Walking the graveyard with Lincoln

The New York Times brings a scene from George Saunders’ debut novel to life with VR.

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Element AI expands offering with database acquisition

MLDB.ai joins a growing Montreal accelerator helping companies navigate the AI future.

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The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.

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PayPal acquisition extends reach into bill payments

The digital payment giant acquires Vancouver-based Tio for $304 million.

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Y&R launches new tech practice

Serviced in Canada through Taxi, the specialized offering will help clients tackle unique marketing challenges.

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Diabetes Canada strikes a new path

The organization rebrands and launches a new platform to invigorate its messaging and mission.

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Brad wins Volvo’s motorcoach and transit accounts

The shop takes on North American branding and marketing for two business units.

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How to overcome Canadians’ waning trust in business

Edelman’s annual Trust Barometer brought some bad news, but engaging employees may be the solution.

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New strategic leaders for Rethink

Sean McDonald and Darren Yada take new roles at the “increasingly social first” shop.