big_ideas1[1]

Sponsored

Simple Truths Propel Big Ideas & Better Advertising

Big ideas and better digital experiences start with simple truths.

Civilized Worldwide Inc- -Civilized--Civilized To Acquire Full-S

Civilized to acquire Revolution Strategy

By joining forces, the lifestyle platform and full-service agency enhance their respective client offerings in the cannabis space.

EdelmanMTLcropped

Edelman Montreal expands its ranks

The agency has added several new staff amid a wave of new business wins.

Manulife3

Manulife sings away holiday stress

The financial services provider promotes a more modest approach to spending with carols filled with tips.

Loblaw

Loblaw emphasizes customers’ passion for food

A holiday campaign created for all its market banners celebrates the season’s obsession with food with an original song.

BBR-CDs

Bleublancrouge appoints new CDs in Montreal

Marie-Eve Best and Dominique Bulmer step in to replace Jonathan Rouxel, who departs to focus on AI and entertainment projects.

Lyft_Pete_Happy

Lyft says ‘yep’ to freedom

A new brand campaign focuses on the liberation that comes with using the ride-hailing app.

rawpixel-699806-unsplash

Majority of industry plans to hire more creatives in 2019

A survey of hiring managers shows freelance talent and web-focused skills will be priorities.

KFC-Holiday

KFC presents Sanders’ Little Helper

In a lighthearted holiday effort, the QSR is giving away elf-on-a-shelf inspired dolls that resemble its founder.

Outside-Building-Logo-1-1024x720

Rogers extends relationship with Omnicom

DDB and Critical Mass have been tapped to handle assignments for the telco.

BondLoyaltyReport2018

Focus is the future of loyalty

Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.

LeCoq

Sporting Life Group’s new CMO on leading two sport retail icons

Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.

hand

How much do digital marketers rely on agencies?

Annual CMA research explores the reasons many marketers were keen to outsource resources in 2018.

Diversity2

How to win with visible minorities in Canada

Barrett and Welsh CEO Ishan Ghosh lays out three principles to consider when approaching multicultural marketing.

Nick-Cowling

Nick Cowling takes on new role with Citizen Relations

Returning to manage the agency within Canada, Cowling will also help lead innovation globally.