digital-trends

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Why Canadian marketers are embracing programmatic

A focus on trusted partners and premium networks has helped quickly grow digital spend

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Publicis growth flat in Q2

Ongoing reduction of traditional advertising spend in North America offsets gains in other areas.

BackToSchool

Parents have reasons to shop in-store for back-to-school

Most mothers in a survey expect to make multiple trips and a relatively small amount of online purchases.

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YWCA makes construction noise a good thing

The non-profit aims to make guests okay with the disruption, while also driving awareness for the work it does in Vancouver.

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Cossette veterans remember co-founder Bernard Paquet

Bernard Paquet, who helped establish the agency in 1972, passed away on July 11.

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Why it matters where your data is stored

Cyberimpact’s Antoine Bonicalzi on why storing data on Canadian servers has benefits beyond PIPEDA compliance.

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Rival Technologies invests in expanding its consultancy

Founder and CEO Andrew Reid says using Reach3 Insights will help marketers make sense of conversational data.

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BMO invests further in Ryerson tech hub partnership

From Strategy Ad Tech: The bank leverages its relationship with DMZ to find fintech solutions for small business clients.

MADDboating

MADD drives home the dangers of impaired boating

The organization draws a direct comparison with drunk driving in a bid to change lax attitudes about drinking on the water.

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MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

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KFC Canada picks John St. as new AOR

The agency takes over all elements of the QSR’s creative, ending a nine-year relationship with Grip.

RMCH

Ronald McDonald House brings back its appreciation campaign

The McDonald’s-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.

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Interest in cannabis oils may be outpacing edibles

An analysis of internet searches shows Canadians are more interested in a smoke-free alternative that’s already available.

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LiveWell Marketing names new VP

Elis Halenko is promoted to help fill a gap left by the sudden passing of agency co-founder Kelly Atyeo in March.