Publicis growth flat in Q2
Ongoing reduction of traditional advertising spend in North America offsets gains in other areas.
Parents have reasons to shop in-store for back-to-school
Most mothers in a survey expect to make multiple trips and a relatively small amount of online purchases.
YWCA makes construction noise a good thing
The non-profit aims to make guests okay with the disruption, while also driving awareness for the work it does in Vancouver.
Cossette veterans remember co-founder Bernard Paquet
Bernard Paquet, who helped establish the agency in 1972, passed away on July 11.
Why it matters where your data is stored
Cyberimpact’s Antoine Bonicalzi on why storing data on Canadian servers has benefits beyond PIPEDA compliance.
Rival Technologies invests in expanding its consultancy
Founder and CEO Andrew Reid says using Reach3 Insights will help marketers make sense of conversational data.
BMO invests further in Ryerson tech hub partnership
From Strategy Ad Tech: The bank leverages its relationship with DMZ to find fintech solutions for small business clients.
MADD drives home the dangers of impaired boating
The organization draws a direct comparison with drunk driving in a bid to change lax attitudes about drinking on the water.
MGD fuses fashion and music to sway spirit drinkers
The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.
KFC Canada picks John St. as new AOR
The agency takes over all elements of the QSR’s creative, ending a nine-year relationship with Grip.
Ronald McDonald House brings back its appreciation campaign
The McDonald’s-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.
Interest in cannabis oils may be outpacing edibles
An analysis of internet searches shows Canadians are more interested in a smoke-free alternative that’s already available.
LiveWell Marketing names new VP
Elis Halenko is promoted to help fill a gap left by the sudden passing of agency co-founder Kelly Atyeo in March.
