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It’s time to say hello to messaging

We have entered the age of conversation. And every business will need to join in.

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Up to the Minute: NFA beefs up strategy team

Plus, ICA expands training offering and National makes senior appointments in Atlantic Canada.

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Ogilvy names new ECDs, strategy director in Montreal

Hugues Morin and Alexandre Emond-Turcotte will head up creative, while Alison Neill will lead strategy for Fizz.

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BC Dairy wants to get back to milk’s fun moments

The association representing the province’s dairy farmers puts the focus on the “good times” amid declines in consumption.

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CAA shows gratitude for being named Canada’s most trusted brand

A chapter of the auto club is reflecting its relationship with members through simple gestures.

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Canopy Growth strikes deal to acquire Acreage

The cross-border deal would give the world’s biggest cannabis company a foothold in the U.S. the moment it is legal.

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Clif throws hat into the ring with new smoothie bar

Organic food and drink maker unveils energy bar flavour at Toronto boxing event.

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H&M Canada taps Chinese social media

Fashion retailer announces partnership with app giant Wechat with mall events.

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Ferrero Rocher gets squirrely again with bunny-less Easter

Chocolate maker expands on Easter squirrel point of sale with new smaller size.

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What’s New in Retail study highlights grocery innovators

Euromonitor report picks three grocers from around the globe that are enhancing the customer experience and disrupting existing formats.