Here are the judges who determined the B!G winners:
Farrah Bezner
Senior brand manager, Kraft Canada
Since 2002, Bezner has worked on iconic brands like Kraft Dinner, Maxwell House and Cool Whip. She capitalized on the health trend for Peek Freans through innovation for Peek Freans Lifestyle Selections. The online Soap Opera “As the Cookie Crumbles,” seen as a first of its kind, was recognized with a CAPMA Promo Gold Award. Bezner is again leading the way with breakthrough digital marketing behind the Philadelphia Cream Cheese cooking strategy.
Samuel Bussières
Group manager, Garnier Haircare, L’Oréal Canada
Bussières joined L’Oréal Canada in 2006, and launched several national brands with integrated marketing programs, most recently helming the media strategy and creative development for the largest Garnier haircare launch since the 2001 introduction of Fructis in Canada. Bussières started his career at Newad and holds a business degree from HEC Montreal and a masters in communication sciences with a specialization in new media and new technologies from Université de Montréal.
Scott Goodson
Chairman & founder, StrawberryFrog
Goodson has over 25 years of experience working with some of the world’s most iconic brands. He began his career in Canada, and later moved to Stockholm where he was partner and CCO of a leading agency, Welinder, focused on growing major Scandinavian brands globally. In 1999, he co-founded StrawberryFrog in Amsterdam and is now based in New York, where he is global chairman and CEO. Goodson has worked with companies such as P&G, Heineken, PepsiCo and Starbucks.
Nikki Hellyer
Director of marketing, Future Shop
As Future Shop’s marketing maven, Hellyer has plenty of scope to exercise her passion for social media and marketing innovation in a fast-paced work environment. Hellyer joined Future Shop in 2007 after building four British Columbia VQA wine brands for several years. With more than 14 years of marketing experience working with brands like Bell, McDonald’s and the BC Dairy Foundation, Hellyer has a true sense of the importance of creating a brand story based on a simple truth.
Serge Rancourt
Chief operating officer, Doug & Serge
Born in Montreal, Rancourt has travelled around the globe, working with some of the world’s most recognized brands. He joined the Doug agency as partner earlier this year, forming Doug & Serge. Prior to that, he spent a decade as president of Publicis Canada after 12 years at Young & Rubicam as managing director of Canada and then Germany. Rancourt sits on the board of the Trans Canada Trail and NABS. He is proud to have been named Ambassador of his alma mater, Sherbrooke University.
Al Scornaienchi
President & CEO, Agency59
Scornaienchi joined the account group at Agency59 (then Axmith McIntyre Wicht) in 1992, and was invited to become a partner in 1996. As president and CEO, he is a key strategic resource on all accounts and prime client contact on several. Prior to Agency59, he spent almost five years at Chiat/Day, including opening and running their original Vancouver office. He started his career at JWT in the mid-1980s, the summer he graduated from the University of Western Ontario.
Jump to:
Gold: Taxi and Bombardier light up the Olympics
Silver: Ogilvy bakes, batters and rolls with Robin Hood
Bronze: Taxi and Canadian Tire make change
