Strategy Staff

Contact Strategy by sending an email to fquadri@brunico.com

Articles by Strategy Staff
shutterstock_253938001

Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

Apple 2

1984, revisited

Ad guru Ian Mirlin offers lessons on how today’s agencies can learn from yesterday’s brands.

6318_STUNT_VilleMtl_15-622x414

Check it out: The impact of trash on Montreal

The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.

Wearables

Best Buy’s wearable couture

Why the retailer brought a fashion-forward element to its annual tech showcase.

Rabbids

Ubisoft gets kids to play in the real world

The Rabbids Amusement Center will encourage young fans of the video game series to go out and stay active.