Strategy Staff

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Articles by Strategy Staff
BackPage.June2016FINAL

Back page: A note from procurement

In a missive from advertising’s loneliest outpost, Edelman Canada solves the agency compensation conundrum.

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The bots cometh

Innocean’s Scott Suthren tells us how to get along in our bot-filled future.

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AToMiC Awards: 2016 jury

Meet the judges who chose the winning cases.

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Lessons from a 1959 board game about Loblaws

It’s fun to reflect on the time the game was made, and how much (or, how little) the physical shopping experience has changed.

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Shopper Innovation Awards 2016 judges

Meet the panel behind the winning cases.

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Back page: Marketing opportunities after marijuana is legalized

Rethink presents just a few ideas around what may be coming.

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Shopper Innovation Awards: Uber gets seriously safe

The ride-sharing company made a custom breathalyzer that orders free lifts.

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Shopper Innovation Awards: Doritos tests Ketchup fans

The brand had chip lovers go to extremes to win the last bag.

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Shopper Innovation Awards: SC Johnson highlights messy moments

The home cleaning brands used a social campaign that reflected changing attitudes toward cleaning.

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Shopper Innovation Awards: Tim Hortons’ new level of chill

The QSR cuts the caffeine to boost cold beverage sales.

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Shopper Innovation Awards: Boston Pizza ups the loyalty ante

The restaurant brand’s MyBP app allowed for stronger relationships with customers.