Strategy Staff
Kraft brings ‘fun’ to the aisles
Shopper MarketingThe CPG company introduces a new liquid water-flavour enhancer, MiO, and kicks off its summer Stride campaign.
Colour: the visual metaphor for choice
Shopper MarketingShikatani Lacroix’s Jean-Pierre Lacroix delves into the science of colour on the shelves.
Next Media Stars
MediaWho are the best and brightest young minds at Canada’s media agencies? Read on to meet this year’s first batch of up-and-comers.
Cause marketing: showing results over showing off
NewsAldo Cundari argues that agencies can do more than just promote themselves and a worthy cause; they can actually be part of the solution.
Art for good
DesignA Montreal children’s hospital gets a revamp from Cirque du Soleil and Moment Factory, while Infiniti creates an art car to raise funds for One Drop.
Storytelling in an age of fools
InnovationJWT’s Tony Pigott reflects on The Skoll World Forum on Social Entrepreneurship, and the role advertising can play in changing the world.
Consumerology: Look to those most immersed in social network for future
Shopper MarketingBensimon Byrne’s Max Valiquette says Canada’s most engaged social media users want more discounts and coupons.
Redefining self-service
Shopper MarketingSmart vending machines give retailers an opportunity to offer instant gratification to consumers.
How shopper marketers could join a movement
Shopper MarketingMartin Rydlo shares how Campbell and Metro have been working with communities to alleviate hunger.
Back Page: CSR in the social media age
BrandingGaëtan Namouric, partner and ECD at Bleublancrouge, asks whether social media networks are holding brands to unrealistically high standards.
