Back page: A note from procurement
In a missive from advertising’s loneliest outpost, Edelman Canada solves the agency compensation conundrum.
The bots cometh
Innocean’s Scott Suthren tells us how to get along in our bot-filled future.
AToMiC Awards: 2016 jury
Meet the judges who chose the winning cases.
Lessons from a 1959 board game about Loblaws
It’s fun to reflect on the time the game was made, and how much (or, how little) the physical shopping experience has changed.
Shopper Innovation Awards 2016 judges
Meet the panel behind the winning cases.
Back page: Marketing opportunities after marijuana is legalized
Rethink presents just a few ideas around what may be coming.
Shopper Innovation Awards: Uber gets seriously safe
The ride-sharing company made a custom breathalyzer that orders free lifts.
Shopper Innovation Awards: Doritos tests Ketchup fans
The brand had chip lovers go to extremes to win the last bag.
Shopper Innovation Awards: SC Johnson highlights messy moments
The home cleaning brands used a social campaign that reflected changing attitudes toward cleaning.
Shopper Innovation Awards: Tim Hortons’ new level of chill
The QSR cuts the caffeine to boost cold beverage sales.
Shopper Innovation Awards: Boston Pizza ups the loyalty ante
The restaurant brand’s MyBP app allowed for stronger relationships with customers.