Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Project Understood

CDSS and Google want voice assistants to be more inclusive of Down syndrome

The new campaign asks people with the disorder to donate their voices and improve voice-recognition models.

Edelman Group Photo

2019 PR AOY Bronze: Edelman brings in creative guns

How the shop is growing beyond its PR roots, with a greater focus on building on its data and creative capabilities.

Weber Shandwick Group Photo

2019 PR AOY Silver: Weber Shandwick finds strength in diversity

The firm is bringing more creative voices to the table by making inclusion a cornerstone of its hiring practices.

Narrative Group Photo (NEW as of Sept 16)

2019 PR AOY Gold: Narrative’s creative bravery

How the PR shop is getting brands and their marketers to adopt greater “creative bravery.”

Beverage alcohol

How beverage alcohol brands can tap millennial sobriety

Why many in the segment are drinking less, and looking for new and interesting offerings when they do.

Business Partnership

Marketers return to outsourcing more digital work to agencies

A new report finds many face challenges with in-housing and retaining talent.

Todd-Movember

View from the C-Suite: Movember explores the nature of masculinity

The non-profit is challenging gender norms and being more inclusive to expand its reach.

Zulu Alpha Kilo Group Photo

2019 Digital AOY Bronze: Zulu Alpha Kilo goes deeper on data

Data and creativity play nice at the Toronto agency, where strategy and facts are seen as “creative jet fuel.”

Holiday Shopping

Black Friday searches trump Cyber Monday queries heading into holidays

Canadians also still shop in-store more than than online, according to Google research.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

How Canadians are researching (and buying) cannabis products

Research from MiQ finds one in four visitors to a cannabis store have researched it first, and most stick to one store for purchases.

Movember-main

Movember aims to celebrate all kinds of “mos”

The men’s health charity kickstarts this year’s fundraising push by showcasing the diverse moustaches of its supporters.

DDB Group Photo

2019 Design AOY Bronze: DDB brings design to the forefront

Going far beyond visual graphics, the agency is now more deeply involved in the strategic development of branding projects.

CIBC-banner

Why CIBC put a customer’s name on a branch

The bank has begun a new client-focused content series to bring the human element back to increasingly digitized relationships.

BBDO Group Photo

2019 AOY Silver: BBDO dissects creativity

How the Toronto shop is inspiring creativity via a “Factory” workshop to come up with work that uniquely addresses business challenges.

Rethink1

2019 AOY Gold, Design Gold and Silver Digital: Rethink rethinks its future

The 20-year old shop, which bagged three awards for work across disciplines, is gearing up for a future without its founders at the helm.