Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
sustainability

How often should brands take a stand?

New research suggests consumers have low expectations when it comes to the issues companies will act on.

CanadaGoose

Canada Goose celebrates global communities

A new docu-series features three heroes who are ‘breaking boundaries’ and connecting with the outdoors.

Metrolinx-main

GO Transit helps riders define their ‘GO Time’

The transit agency aims to drive ridership by showing customers how taking the bus and train can help them maximize their time.

CPA-main

Chartered professional accountants showcase their modern skills

In a follow up to last year’s “boring” effort, the CPA continues to tackle misconceptions about the profession.

Gen Z

How Canadian cities fare in the eyes of Gen Z

New research suggests the country is an attractive place to work, but improvement is needed on digital integration and affordability.

Jon Mamela-main

View from the C-Suite: Jon Mamela completes the tourism circuit

The new CMO of Tourism Toronto looks back on his time at Destination Canada to help build out the agency’s strategy.

TPL_3

Toronto Public Library looks beyond books in rebrand

A new look gives the city’s library system flexibility to promote the wide range of services it offers.

Heinz-Ketchup

Heinz Ketchup goes crooked to set the record straight on how to pour

As Kraft Heinz prepares to invest in its core brands, it reworked its ketchup label to guide confounded consumers.

Kraft Heinz

Kraft Heinz appoints new Canadian president

Bruno Keller succeeds Nina Barton, who is taking on a new growth-focused role as the company charts a new path forward.

ZerodB

How to get a beverage containing cannabinoids into retail

Ikkuma is looking to beat the rush with an (already legal) drink that’s planned to enter grocery and drug stores.

Nespresso

Eco-watch: Brands take recycling to the next level

As consumers become more discerning about environmental claims, brands are making products out of recycled materials.

Jackson Triggs

View from the C-Suite: ‘Unleashing’ creativity in the wine business

Andrea Hunt, SVP and CMO of Arterra Wines, is looking to bring creativity to a category often stymied by convention.

Shikatani

Shikatani Lacroix opens New York office

Janice Jaworski will lead the brand and retail design agency’s new location as it expands to support U.S.-based clients.

JoshuaLessard

Tux names creative and culture lead

Joshua Lessard will handle design and content projects, having previously served as creative lead at Vice Media.

Public1

Public Mobile hits reset on its less-is-more approach

The Telus-owned low-cost provider is addressing key brand challenges and category evolution with a visual refresh and new campaign.