Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire

Manulife quizzes Canadians

The financial services co. uses the game show format in a lighthearted campaign that highlights insurance benefits.


Interac laughs away the awkwardness of paybacks

Comedy is key to the brand’s campaign around two new e-Transfer payment options.


Up to the Minute: Republic gets into content creation

Plus, MacIntyre names PR director, Bell’s SnackableTV comes out of beta and more news you may have missed.


Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

Air Canada_Olympics

Air Canada takes Olympic patriotism to new heights

The airline put Canadian values at the centre of its campaign, drawing on ideals of inclusivity, diversity and cooperation.


RBC leverages Mark McMorris’ following

The Canadian Olympic snowboarder appears in three spots that seek to explain why Avion customers travel.


Check it Out: The return of the animatronic penguin

CIBC brings the Ski-Thru ATM back to Whistler Blackcomb Resort.

TimHopkins_HeatherSegal (1)

Zulu Alpha Kilo names two group strategy directors

The appointments come as the agency seeks to grow its strategy team.

Special Olympics

Special Olympics’ new fundraising strategy

Agency Stephen Thomas will work on a campaign to attract new donors and increase the organization’s revenue base.


Chapman’s draws a line between ‘real’ and ‘fake’ ice cream

The brand wants consumers to know its products are 100% dairy-based, unlike some other frozen desserts.


Greenfield goes meatless on Mondays

The Maple Leaf-owned company encourages consumers to do the same and contribute to a more sustainable planet.

Joseph Peters

GCI Group names new president

Joseph Peters replaces Marion MacKenzie as the leader of the Hill + Knowlton-owned communications shop.


Giant Tiger brings back women’s essentials

The launch of the new Carisma label marks the latest step in the evolution of the discount retailer’s merchandising strategy.

Handicap International

Check it Out: Handicap International gets inclusive

The organization has opted for a more culturally appropriate name in a rebranding effort led by Cossette.


Citizen Relations wins Netflix, GoRVing

The year starts off strong for the PR agency with two big account wins.