Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Aviva Canada Inc--Aviva Canada Encourages Canadians to Take Back

Aviva walks the CSR talk

The insurance company is using its data to not only identify road safety issues, but to find solutions too.

JackieCharest

View from the C-Suite: Cougar Shoes blends fashion and function

The footwear brand’s new VP marketing talks about growing awareness in a highly promotional retail environment.

Jason Cassidy

Yum Brands shuffles marketing leads

Director of marketing Jason Cassidy moves to KFC from Pizza Hut, which has hired Daniel Meynen to lead its efforts.

Jerome2-main

Agropur consolidates marketing leadership under new VP

Jerome Dujoux moves into the top marketing role after 20 years at beauty giant Coty.

gayleaproducts

Gay Lea Foods appoints VP of sales and marketing

Mike Renton takes over marketing duties at the recently rebranded dairy company.

Jetlines

Jetlines protests airline competition from the sky

The ultra low-cost carrier’s campaign positions itself as fighting the status quo ahead of going to market later this year.

Dayboil-featured

Check it out: Quidi Vidi Brewing’s moonshot creative

The craft brewer takes “one giant leap for Newfoundland” on the 50th anniversary of the lunar landing.

Retail-shopping

Retail sales lose steam after modest gains early in 2019

Ed Strapagiel’s latest sales analysis suggests retail growth began to cool off heading into the summer.

Argyle

Argyle Group acquires controlling stake in digital shop Matchstick

The firm with PR roots continues to expand its offering by taking a controlling interest in the Toronto-based agency.

Executives

Digital transformation hindered by short-term goals

A global Dentsu survey of CMOs reveals a gap between chief marketers’ priorities and their ability to deliver on them.

Sonder

The Disruptors: Sonder brings tech-enabled hospitality to Canada

The company offers premium experiences for guests in the short-term rental market.

BMO-FanFini

BMO builds soccer nets out of old jerseys

The bank is activating its sponsorship of the Montreal Impact to support youth soccer programs in Quebec.

David Pullara

David Pullara out as CMO of Hill Street

The beverage co’s chief commercial officer takes on marketing duties following the elimination of the chief marketer role.

BackToSchool

Parents have reasons to shop in-store for back-to-school

Most mothers in a survey expect to make multiple trips and a relatively small amount of online purchases.

PaquetObit

Cossette veterans remember co-founder Bernard Paquet

Bernard Paquet, who helped establish the agency in 1972, passed away on July 11.