Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
CIBC_PRIDE2

CIBC puts the focus on ‘I’ during Pride

The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.

pexels-photo-359989-623x350

Up to the Minute: Denise Rossetto named NABS chair

Plus, Raptors draw record NBA viewership and BPR will lead public relations ahead of Eataly Toronto opening.

Plastic bottles

How do consumers feel about single-use plastic?

New research out of Dalhousie University explores how concerns over waste are impacting purchase decisions.

NationalPR

National Toronto unites digital, marketing and tech practices

The integrated DMT team will be led by SVP Erin Jacobson.

TD-Union

TD makes Union Station a little more green

Five Canadian furniture designers helped bring the bank’s message of confidence to the transportation hub.

Agency search

McMillan launches studio for quick-turnaround projects

Named Snack, the service aims to meet clients’ needs for one-off projects across video, digital, design and events.

TedX

TEDxToronto picks The Garden as AOR

The Toronto agency will work to turn the one-day annual conference into an ongoing conversation around ideas.

Ecommerce

Canadians buy less, spend more than Americans online

A new report also finds which consumer groups are most brand loyal and do the most online research.

CirqueDuSoleil-Creative

KWT to help launch new Cirque du Soleil concept

The MDC Partners agency has also named a managing director and account director in Toronto to help service the account.

IKEA-Museum

IKEA refines its collaboration strategy

How the home decor retailer used its latest Art Event to generate buzz and sell ‘accessible’ rugs to the fashionably inclined.

Corona

Corona brings sustainability efforts to Canada

The global beer brand will run shoreline clean-ups and remove plastic from packaging as part of its broader eco goals.

David Goldstein

View from the C-Suite: Destination Canada goes all in on data

CEO David Goldstein explains how Canada’s new “For Glowing Hearts” brand complements the tourism agency’s data-driven strategy.

Cannes

Bensimon Byrne, Grey make Glass and Innovation Lion shortlists

Canada is shut out of the Titanium category but brings three nominations into the festival.

GirlGuides-main

Girl Guides of Canada hires first brand and creative strategy lead

Nuala Byles will drive awareness as the organization continues to reinvent itself.

Stonemill

Stonemill reinforces slow-crafted message

The brand’s new campaign compares its bread making process to the time it takes to build a long-lasting relationship.