Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
pexels-photo-359989-623x350

Up to the Minute: Brandfire names managing director

Plus, Republik makes four hires in Montreal and Lg2 snags assignment with Quebec retail chain Aubainerie.

TimHortons4

Tim Hortons relaunches its ‘True Stories’ platform globally

With a new global agency relationship, the chain aims to balance product marketing with emotional brand building.

Fuse-small

Fuse Marketing joins the Worldwide Partners network

The partnership opens global opportunities for the agency as it looks to meet demand from clients looking internationally.

Holiday-gifts2

Majority of holiday shoppers plan to spend sensibly

Research reveals holiday spending continues to fall and fewer people are saving up for their expenses throughout the year.

HealingHouse

Casey House launches spa to relax (unwarranted) fear of HIV

The Toronto hospital’s latest attempt to smash stigma is a spa staffed by people who are HIV-positive.

Neal Brothers rebrand

Neal Brothers and Up Cannabis to launch co-branded edibles company

The food company and cannabis brand team up to develop and market infused products.

Jumpstart

Jumpstart turns to experience-led approach for Giving Tuesday

Canadian Tire’s youth sports charity is giving away experiences with hockey stars following last year’s “Give a Toast” campaign.

Innovation

Companies struggle to turn innovation into value

New research by Accenture finds that an incremental approach to innovation fails to deliver above-average growth.

Indochino

How Indochino prepares for Black Friday

The men’s retailer’s cross-functional planning committee helped turn the sales event into one of the biggest days in the company’s history.

AirCanada

Air Canada exports its patriotic message

As part of its ongoing Fly the Flag initiative, the airline created a basketball experience for young players in Mumbai.

OnlineShopping

How do online shopping habits vary by region?

Research by Environics Analytics identifies which products are most often bought online across different parts of the country.

FreedomMobile-Holiday

Freedom Mobile lets you overdo it for the holidays

Actor Will Arnett once again stars in a campaign for the telco promoting a limited-time bonus data offer.

High_Res_Strategy

IKEA’s holiday campaign taps the magic of old furniture

The retailer continues to makes sustainability a core part of its brand promise by showing the joy it can bring.

RightToPlay3

Right to Play unveils first mass donor campaign

The non-profit worked with BBDO Toronto on three spots demonstrating how it helps empower children around the world.

pexels-photo-359989-623x350

Up to the Minute: A wave of hires, promotions at Tank

Plus, experiential shop XMC names partner and EVP, and Idea Rebel lands work with the NBA.