Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Whiskas soothes cats on their way to the vet

The Mars Petcare brand launches “Cat Calm Radio,” a station broadcasting species-specific music.

Corner Office

Corner Office Shifts: Enercare’s new CEO

A round-up of senior-level changes you may have missed.

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Scotiabank’s arena-sized challenge

CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.

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Kiehl’s strikes distribution agreement with Sephora

The L’Oreal brand’s full line of products will be sold through the retailer’s website and five of its Canadian stores.

Maille

Check it Out: Maille’s six-second sandwich

The Unilever mustard brand fit recipes into pre-roll ads to showcase the speed and ease of using its condiments in a quick meal.

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Check it Out: Game, set, match for National Bank

The bank held a pop-up during the Rogers Cup in support of its sponsorship.

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Goop chooses Jane Gill PR

The PR shop will manage media and influencer relations, events and partnerships for Gwyneth Paltrow’s lifestyle brand.

ECommerce

What obstacle do expanding Canadian retailers face?

A report shows those growing their ecomm footprint internationally will have difficulty personalizing the customer experience.

Geoff Lee

Bell Media Agency names director of design and brand

Geoff Lee will lead design and brand across television, radio, OOH and digital for all Bell Media properties.

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Hotels.com promotes wedding services with ‘Chaplain Obvious’

The brand’s long-running spokesperson gets ordained for its latest Twitter stunt.

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Up to the Minute: Canadian Premier League appoints director of marketing

Plus, Brill Communications wins HiSO and Energi PR hires senior account director.

Maserati

Maserati takes to IGTV in new audience strategy

The luxury brand is experimenting with digital content as it begins to skew toward younger buyers, different ethnic groups and entrepreneurs.

Halifax Ferry

Trampoline announces RFP in search of CCO

The Halifax-based agency believes the marketing stunt could help it find a qualified candidate willing to live on the east coast.

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DavidsTea to be sold in select Loblaw banners

The specialty tea brand expands itself into CPG following leadership changes earlier this summer.

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How to gain an edge in ecommerce

A new report from Salesforce includes insights on how to meet Canadians’ evolving shopping habits.