Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
CPA Canada-New CPA ad campaign plays off stereotype

Chartered Professional Accountants tackles ‘boring’ misconceptions

The organization shows the varied skills CPAs have across sectors to increase their appeal among business leaders.

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Ontario Association of Architects picks Leo Burnett

The agency’s Toronto office will help the organization support the larger architectural community as part of a rebranding.

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AGF Investments highlights the global impacts of local markets

The asset management firm asserts its global perspective and reach during phase two of a rebranding effort.

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Up to the Minute: AlphaPR adds VP following new wins

Plus, Juniper Park\TBWA wins bronze at IPA Effectiveness Awards, and Republic wins Summer Fresh.

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Belairdirect goes beyond the stadium

In a multi-faceted “Football Simplified” campaign, the insurance company looks to reach a larger number of fans.

WestJet

WestJet rebrands to reflect global ambitions

The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.

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Why brands are creating arts-driven experiences

Consultancy MassivArt’s CEO explains why more marketers (in Toronto especially) are activating their brands through art.

Corner Office

Corner Office Shifts: New marketers at Tourisme Montreal, Food Basics

A round-up of senior-level changes you may have missed.

American Apparel

American Apparel shifts to inclusive messaging

Following its acquisition by Gildan Activewear last year, the retailer re-enters Canada focused on diversity and inclusion.

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Mint adds digital director and a dozen new clients

Elspeth Baird is leading a new digital team as the shop adds mandates with Hershey, Hennessy, Sidewalk Labs and Google.

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SkipTheDishes looks to hockey’s primetime audiences

The food delivery service launched a humorous campaign featuring actor Jon Hamm during the NHL season opener.

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Up to the Minute: BrandBourg adds three VPs

Plus, Beattie Tartan makes two senior hires, and Tam-Tam\TBWA wins Groupe Dissan.

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SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”

Locking A Virtual Lock In A Lineup Of Open Locks

Majority of Canadian firms have no data protection plan

A new report by EY suggests companies may be ill-prepared, as new regulations bring increased focus on cybersecurity.

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Tech in Action: Terry Fox’s ‘tap-to-donate’ billboard

Grip worked with payment company Square on a digital billboard to raise funds for cancer research.