Mary Maddever

Contact Mary by sending an email to mmaddever@brunico.com

Articles by Mary Maddever
CoverMar12

Editorial: Insta-interest

Through platforms like Instagram, social is going from macro to micro, writes strategy executive editor Mary Maddever.

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Miele’s open Haus at IDS

The appliance brand makes a big splash at the Toronto design show with an exhibit-turned-theatre display.

CoverFeb12

Editorial: The creativity-effectiveness continuum

How the two areas are more connected than you might think.

CoverDec11

Dear Santa…

A 2012 wish list from adland.

CoverNov11

Agency of the Year ate our redesign

Executive editor Mary Maddever provides a glimpse behind the scenes of AOY and Strategy’s redesign.

Christine Desjardine accepts her award with Strategy executive editor Mary Maddever on the left and new P&G president Thom Lachman on the right.

Christine DesJardine wins top P&G brand building award

The category brand manager for Oral Care picks up the big prize, while SMG wins for Best Agency Partner.

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AToMiC Awards 2011

Strategy’s inaugural awards celebrate the best achievements across Canada’s media industry, spanning advertising, technology, media creativity and content.

CoverOct11

Underpants, and other things that made us look

Our October issue unveils the winners of our first annual AToMiC Awards, as well as our Brands of the Year.

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Grey’s new CCO comes with his own company

Birthplace founder Patrick Scissons joins Grey Canada, which absorbs his shop into its new downtown digs.

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Vonk and Kestin go Swimming

Nancy Vonk and Janet Kestin leave Ogilvy to start their own creative leadership training business.

Swim team

Vonk and Kestin go Swimming

The award-winning duo give details about their new venture, Swim, after leaving their posts as co-CCOs of Ogilvy.

STCoverSept11

Focus and context are the new art and copy

Our Next Big Thing issue points the way to the future of advertising and marketing.

CoverJul11

The future of viewing

Our Fall TV issue explores the evolution of TV this year – web, social, addressable – and what it means to advertisers.

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Canada has 10 shots at Film Lions

The Cannes Film jury puts through two BBDO entries – including Gold Cyber winner Skittles.

James Ready's "Cap Recall" is on the shortlist.

Cannes juries love Leo Burnett

Leo leads the pack as Canada has 30 chances to pick up Lions so far, with shortlists for seven categories announced.