CAA renews push around travel insurance

The auto club continues to promote its broader value proposition to consumers through experience-focused creative.


Tech in Action: Toyota prints a sensory experience

The automaker builds sensors and scents into a magazine ad to convey the excitement of the new Camry.


Evo launches a skill for Alexa

The BCAA’s car sharing service is the first in Canada to give members a voice-powered option.

Mercedes-Benz Canada Inc--Mercedes-Benz Canada opens new retail

Publicis wins global Mercedes-Benz assignment

The automaker ends its local relationship with BBDO Canada to team up with Emil.


GM launches Maven in Toronto

The automaker’s car-sharing service enters Canada with a message of affordability and access to the latest tech.


Toyota to consolidate tactical marketing

The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.


Toyota’s push for global mobility at the Super Bowl

The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.


Tech in Action: Volvo’s AI car conducts job interviews

The automaker turns a vehicle into an HR manager to meet with and test would-be technicians.


Bleublancrouge launches mobility practice

BBR Commuter aims to help clients communicate innovations in transportation and the impact they will have on daily life.


Rewards for sharing data an attractive option: survey

Roughly half of Canadians would share info to save on insurance, while autonomous vehicles remain daunting to many.


How car brands are driving into malls

Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.


Fountain Tire gets drivers to tread lightly

The auto service shop surprised commuters with tire checks on one of Alberta’s most dangerous highways.

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Audi Canada announces a new president

Giorgio Delucchi takes over as the luxury auto brand continues to increase sales and share in Canada.


What’s getting old is new again: column

Lg2′s Keith Barry on how growing up means rethinking what you thought you knew about millennials.


Nissan goes sci-fi for safety tech

The automaker brings Star Wars characters and augmented reality to dealerships to show off its safety features.