Automotive

lincoln

Lincoln’s surprising test drive

The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.

kal tires

Check it out: House of tires

People just don’t have the space to store tires in their homes – no matter how artful it is, according to this new spot by Kal Tire.

Nissan1

Nissan’s documentary in the making

The car brand has embedded itself with community football teams to tell their stories as they unfold.

Aug 2004 cover

Throwback Thursday: strategy in 2004

For strategy’s 25th anniversary, we’re travelling through time. In ’04, the sponsorship scandal rocked the industry.

toyota

Rethinking the car

Take inspiration from this new city-friendly, miniaturized three-wheeler.

shutterstock_188412014

Volkswagen names new AOR

After five years with Red Urban and Palm + Havas, the car company reviewed its options, sought out an agency with boots on the ground across Canada and landed on DDB.

Hyundai_automated car

Marketers tag along for the ride

As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.

MINI-01

Mini turns back the clock

All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.

Mazda-MX5

Mazda launches an Insta-mag

The car co is driving down the quick and consumable content path, with a “magazine” on Instagram.

porsche1

What cycling, rowing and DJing has to do with Porsche

Hint: performance. It’s part of an intimate branded content play from the automaker.

tesla

Hacking Tesla

With an eye towards connected cars, Toronto’s Bnotion launched smartwatch and Google Glass apps to control your vehicle.

shutterstock_140290216

The importance of mom’s ride

Forget local brand loyalty for students, it’s their parents’ wheels that can influence purchase decisions.