Automotive

P90283956_highRes_matthias-junghanns-d

How car brands are driving into malls

Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.

fountaintire44

Fountain Tire gets drivers to tread lightly

The auto service shop surprised commuters with tire checks on one of Alberta’s most dangerous highways.

Audi_Canada 1aa

Audi Canada announces a new president

Giorgio Delucchi takes over as the luxury auto brand continues to increase sales and share in Canada.

growupmillennials

What’s getting old is new again: column

Lg2′s Keith Barry on how growing up means rethinking what you thought you knew about millennials.

Nissan_Star_Wars_AR

Nissan goes sci-fi for safety tech

The automaker brings Star Wars characters and augmented reality to dealerships to show off its safety features.

JustAsk5

Volkswagen has Golf owners do the heavy lifting

Through a new online platform, prospective buyers can have their questions answered by the real experts: actual Golf owners.

Young driver in his shirt in a nice modern car in motion

Leo Burnett picks up AAA assignment

The agency will create a new platform for one of the automobile club’s largest and innovation-focused regional affiliates.

BRPCustomer

Anne-Marie LaBerge’s quest for a more human brand

BRP’s search for more unified branding looks to better connect with its fans and find new business opportunities.

Napa_Master_223341_Final-2500px

Napa Canada names Reservoir its AOR

The Montreal agency will oversee strategic planning and creative development for the Auto Parts and AutoPro banners.

speedy

Ogilvy Montreal wins Belron Canada

The agency will handle national campaigns for the Speedy Glass and Lebeau Vitres d’auto brands.

qashqaispot

2017 Brands of the Year: Nissan doesn’t play it safe

How a commitment to building drivers’ confidence has made the auto brand stand out in the highly competitive SUV and crossover market.

connectedcar

Adobe gets into the car

The company extends its analytics, personalization and marketing capabilities to in-car platforms.

Mercedes-Benz Canada Inc--Mercedes-Benz Canada opens new retail

Mercedes makes its next lifestyle retail play

The luxury auto brand adds a second location in its dealership-complementing store strategy.

toyotatobii

What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.

TiguanCampaign_PR_1755x855_Hero

Volkswagen makes eyes wander

A campaign for the redesigned Tiguan focuses on design appeal to stand out in the highly competitive SUV segment.