Automotive

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Smart takes the five-metre race

To sell its new electric vehicle, the car co shows off its starting power in an itty-bitty drag race.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive, which will handle all the carmaker’s marcom, following similar moves around the globe.

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Mitsubishi reintroduces itself

The auto co is inviting Canadians to get to know the brand, touting a 10-year powertrain warranty that suggests buyers will be spending a lot of time with their car.

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Belairdirect bumps your calls

A new app from the insurance co takes over your phone while driving to create a distraction-free experience.

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Google does the driving

New driverless vehicles being piloted by the tech co could create a new captive audience for marketers.

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Lexus greets airport arrivals

The luxury carmaker is offering test drives from the Montreal-Trudeau airport to consumers’ homes.

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Grey to debut first creative for Volvo

The Canadian agency is set to bow its first batch of creative for the car co, which it recently picked up as AOR.

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Canadian Tire ups the drama

With a helicopter chasing down a car, the retailer continues its push around innovative products with an extreme tire test.

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High performance: Subaru dodges drones

Tapping into a burgeoning trend, the campaign for the WRX and WRX STI seeks to broaden the brand’s appeal with performance vehicle lovers.

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Red Urban claims Porsche account

The Toronto agency will work on global adaptations and Canadian-specific creative for the luxury car company.

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Volkswagen drives into the mainstream

Director of marketing Peter Blackwell shares his strategic plan for the brand.

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