Automotive

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Finding the right perks

BCAA crafts a broader story around the benefits of being a member as part of its brand repositioning.

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What’s buzzing at Blue Hive?

The Ford-focused shop’s new ECD Serge Pennings on the need for a unified voice, and positioning the brand as a Canadian favourite.

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A new CCO for the new Dashboard

Todd Lawson will lead creative as the agency moves away from the traditional model and into product development.

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Autotrader goes ad hoc

The site has named Co-op Advertising as its AOR, launching a new campaign focused on the human element of car-buying.

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CASSIES Silver: BMW drives new performance standards

As part of the M line launch campaign, a video featured an M1 drifting around the tallest rooftop helipad in the world.

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CASSIES Bronze: Honda drives long-term dominance

Executions that celebrated the nation built around Civic and messages of quality and dependability helped the car co stay on top.

Cassies 2014 - Subaru Forester Family Rally Creative Elements

CASSIES Silver: Subaru’s rallying cry for increased sales

The auto brand put the “sport” back in SUV, engaging families with a twist on the typical test drive.

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CASSIES Silver: Volkswagen takes a gamified approach

A unique reverse-auction helped the car co speed through its pre-sale objectives.

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CASSIES Bronze: Who’da thought VW needed simplifying?

Resulting sales from the “Who’da thought” campaign made it the brand’s highest fall sales period in Canada.

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CASSIES Bronze: Nissan proves it’s a winter warrior

To offset the impression that the Nissan Rogue didn’t have off-road capabilities, a campaign akin to a Hollywood film trailer was created.

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CASSIES Gold: Canadian Tire breaks records from a cold start

The retailer brought a new meaning to winter in Canada with its “Ice Truck,” while driving car battery sales.

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CASSIES Bronze: Honda drives home a successful spring

Rival neighbours Phil and Steve starred in book-ended spots to highlight the brand’s affordability.