Automotive

BMW_CL2

BMW brings M Festival to Canada

The automaker brings high-performance M series aficionados together as its builds its experiential side.

Volvo

Volvo promotes rental service through like-minded partner

The car company is working with subscription box Extraordinary Man to advertise its recently launched Care by Volvo service.

Hyundai

Hyundai’s turnaround strategy comes to fruition

Director of marketing Lawrence Hamilton shares how a three-year transformation of its marketing strategy has begun to pay dividends.

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Social Engagements: LinkedIn aims to grow beyond B2B ads

The platform’s head of marketing solutions in Canada talks attracting B2C clients.

VW_Canada

Volkswagen gets fans to shoot its latest campaign

The automaker aims to show off the capabilities of the new Jetta without the “artifice” of typical car ads.

AutoTrader

AutoTrader launches two spots with new agency

Doug&Partners led a new campaign for the auto classifieds site, which also maintains a relationship with agency Co-Op.

CAA-1

CAA shows gratitude for being named Canada’s most trusted brand

A chapter of the auto club is reflecting its relationship with members through simple gestures.

Mazda-CX3

Mazda, Mitsubishi appoint new Canadian CEOs

The companies’ new leaders face marketing challenges in a market that’s become favourable to Japanese automakers.

omvic

OMVIC takes car buyers to school

The consumer protection board is hoping to help consumers see issues before they buy in an 80s sitcom-themed campaign.

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Genesis Motors shifts marketing into high gear

The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.

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Subaru picks Zulu Alpha Kilo as AOR

The auto brand’s previous agency, Red Urban, did not participate in the review and will soon close its office.

Automotive

How the automotive industry is being disrupted

Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.

gobus

GO Transit positions itself as an automotive disruptor

For its first appearance at the Canadian International Auto Show, the agency aims to show public transit in a new light.

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Porsche resurrects the ‘Pink Pig’ for Chinese New Year

The luxury automaker took inspiration from a historical vehicle to celebrate the Year of the Pig.

Budweiser

How did Canadians react to this year’s Super Bowl ads?

Research shows that Budweiser’s sustainability message ranked particularly high on likability.