Automotive

mazda

Mazda puts its attention to detail to the test

The automaker uses high-powered photography to allow users to zoom in on the smallest details of MX-5 RF.

Toyota

Tech in Action: Toyota’s teen driver takeover

The automaker’s Android app seizes a speeder’s Spotify and offers up a cringeworthy replacement.

mitsubishi

Mitsubishi’s path of continuous improvement

The automaker tells stories of centenarians to create a more personal connection to its driving philosophy.

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Rogers and Mojio partner on connected car service

Smart Drive will allow customers to bring connected capabilities and diagnostics to almost any vehicle.

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Harley-Davidson issues a connected challenge

The brand uses mobile, beacon and GPS tech in a contest that aims to get riders on the road and engaged with their community.

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BMW picks FCB Canada

The luxury automaker brings on a new AOR as it looks to realign its brand strategy and enhance its market position.

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Check it out: Sounds of the Stampede

A radio ad from GMC puts listeners in the middle of the action on Calgary’s chuckwagon track.

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Chevrolet brings its app to Apple Watch

The auto brand aims to grow the audience for myChevrolet and its remote vehicle control features.

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GMC lets you race a truck-pulled wagon

The truck brand puts a twist on one of the Calgary Stampede’s most popular events using virtual reality.

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GM Canada sponsors its first hackathon

The automaker partners with Ryerson’s DMZ to explore the broader applications of AI in the category.

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Harley-Davidson embraces diversity

A new series of documentaries aims to increase the brand’s relevance with younger and immigrant demographics.

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Fountain Tire picks FCB, Pound & Grain

The automotive retailer selected its new AOR and digital partner following a three month closed pitch.

BMW

Why BMW is keeping quiet

The automaker shows off its electric vehicle in an unconventional context.

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Chevrolet pursues the ‘Canadian dream’

The automaker’s new masterbrand platform focuses on diversity and progress to connect with a broader range of drivers.

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Check it out: Porsche goes retro on social

New artwork by British illustrator Guy Allen aims to evoke nostalgia and create a social media dialogue.