Automotive

AutoTrader

AutoTrader launches two spots with new agency

Doug&Partners led a new campaign for the auto classifieds site, which also maintains a relationship with agency Co-Op.

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CAA shows gratitude for being named Canada’s most trusted brand

A chapter of the auto club is reflecting its relationship with members through simple gestures.

Mazda-CX3

Mazda, Mitsubishi appoint new Canadian CEOs

The companies’ new leaders face marketing challenges in a market that’s become favourable to Japanese automakers.

omvic

OMVIC takes car buyers to school

The consumer protection board is hoping to help consumers see issues before they buy in an 80s sitcom-themed campaign.

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Genesis Motors shifts marketing into high gear

The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.

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Subaru picks Zulu Alpha Kilo as AOR

The auto brand’s previous agency, Red Urban, did not participate in the review and will soon close its office.

Automotive

How the automotive industry is being disrupted

Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.

gobus

GO Transit positions itself as an automotive disruptor

For its first appearance at the Canadian International Auto Show, the agency aims to show public transit in a new light.

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Porsche resurrects the ‘Pink Pig’ for Chinese New Year

The luxury automaker took inspiration from a historical vehicle to celebrate the Year of the Pig.

Budweiser

How did Canadians react to this year’s Super Bowl ads?

Research shows that Budweiser’s sustainability message ranked particularly high on likability.

Kijiji-Autos2

Kijiji puts car buyers in the driver’s seat

For the launch of its dedicated automotive platform, the company plays off traditional ad tropes in the category.

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Volkswagen sticks to the facts about costs

The automaker brings a quirkiness to warranties and car servicing in a new campaign that shows the long-term benefits of its cars.

Volksgiving

Volkswagen shows its appreciation (and innovation)

The automotive brand’s year-end campaigns included experience giveaways and an interactive digital billboard.

CAA South Central Ontario-CAA launches cannabis education campai

CAA’s new educational push about driving while high

The auto club takes a lighthearted approach to get people to consider how cannabis impacts their abilities behind the wheel.

golf

Volkswagen picks WPP for North American marketing

The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.