Kia Canada’s quality surprise

The auto brand hopes to shift value-based perceptions of its cars using spatial augmented reality.


Quebec Toyota Dealers lets viewers ‘skip dad’

The association is the latest brand to put a fun spin on pre-roll ads to target millennials.


Volkswagen’s endless picnic

The automaker markets its new Golf SportWagen to those who won’t necessarily go too far off road.


Mercedes-Benz names new head of marketing

Virginie Aubert takes over as VP of marketing from Gavin Allen.


Mercedes tells a 360-degree story

Why immersive video is an effective platform for the luxury brand’s aspirational stories.


Pennzoil braves the cold

The brand visits a Canadian tundra to show how its oil can handle the country’s tough winters.


Infographic: The mindset of the modern car buyer

A new report shows what influences purchases and how the dealership experience could be modernized.


Check it out: A deja vu from Honda

The automaker remakes a well-known spot, with a not-so-genuine twist.


Retail growth stays ‘warm’ in Q2

As sales cool slightly, analyst Ed Strapagiel says the outlook for the rest of the year is “good, but not great.”


How Volkswagen drove summer results

VW owners shared their camaraderie during nostalgic nights at the drive-in, organized by the brand to build loyalty.


Red Lion wins Cadillac

The Toronto shop will handle all advertising and marketing, including strategy development, for the brand.


Hyundai’s guerrilla tactics

Why the brand veered toward an unstructured social shoot for its compact SUV model.


The ride of a lifetime

As luxury auto brands offer more affordable vehicles and creative for a wider audience, they’re maintaining premium status through tech and heritage.


Easy rider

Harley-Davidson hearkens back to the ’60s-era “cafe-racing” with the launch of a downtown Toronto coffee shop.


Nissan doesn’t play it safe

A new platform for the automaker’s sedans begins with a spot for the Sentra that turns safety tech into a spy gadget.