Automotive

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GM Canada sponsors its first hackathon

The automaker partners with Ryerson’s DMZ to explore the broader applications of AI in the category.

harley

Harley-Davidson embraces diversity

A new series of documentaries aims to increase the brand’s relevance with younger and immigrant demographics.

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Fountain Tire picks FCB, Pound & Grain

The automotive retailer selected its new AOR and digital partner following a three month closed pitch.

BMW

Why BMW is keeping quiet

The automaker shows off its electric vehicle in an unconventional context.

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Chevrolet pursues the ‘Canadian dream’

The automaker’s new masterbrand platform focuses on diversity and progress to connect with a broader range of drivers.

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Check it out: Porsche goes retro on social

New artwork by British illustrator Guy Allen aims to evoke nostalgia and create a social media dialogue.

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Tech in Action: Take a drive far, far away

Nissan uses VR to show off how its safety features would fare in the world of Star Wars.

infinitilab

Infiniti launches IoT-focused accelerator

The automaker’s Lab program comes to Toronto to build a connection to the city’s startup community.

Yokohama

Yokohama celebrates its craft

The tire brand uses craftspeople to highlight its roots in innovation.

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Beck Taxi drives a more personal connection

The brand’s new campaign in Toronto takes aim at the competition by focusing on the people inside its cabs.

caa

CAA drives home its other benefits

The organization’s latest spot is an effort to reinforce its broader value proposition.

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Kijiji makes it about the shake

Cloudraker uses a rockabilly classic for the online classified site’s spring campaign.

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The state of the connected car

Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.

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Brad wins Volvo’s motorcoach and transit accounts

The shop takes on North American branding and marketing for two business units.

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Mazda turns heads

An interactive, face-tracking billboard aims to reflect the craft that goes into the automaker’s design.