Automotive

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BCAA flips the conversation about driving while high

Instead of using scare tactics, the organization leans on positivity to promote safe driving after cannabis legalization.

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Mitsubishi appoints director of marketing

Steve Carter steps into the role to oversee Canadian brand strategy, marketing and communications.

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Mojio jump starts its connected car development

A relationship with auto parts giant Bosch is focused on creating new connected solutions for vehicles.

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Porsche brings its Drive program to Canada

The automaker’s short-term rental service will give Montreal drivers the chance to use its luxury cars for their brief trips.

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Porsche Canada reaches for a new demographic

With the hiring of Colas Henkes as director of marketing, the company looks to reach younger, female and ethnic segments.

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Mazda, well-crafted

The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.

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BMW expands relationship with North Strategic

The agency becomes the automaker’s PR AOR, extending its mandate beyond social and influencer relations.

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Infiniti builds buzz with early adopters

The luxury auto brand is building interest in the QX50 SUV by tapping into consumers’ excitement for technology.

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Nissan shifts gears to conquer the everyday

The automaker’s new platform aims to show how its technology can help overcome more common obstacles.

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Fountain Tire hits the road with a new brand platform

The auto retailer moves past prices and promotions to build a trusted partnership with its customers.

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CAA renews push around travel insurance

The auto club continues to promote its broader value proposition to consumers through experience-focused creative.

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Tech in Action: Toyota prints a sensory experience

The automaker builds sensors and scents into a magazine ad to convey the excitement of the new Camry.

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Evo launches a skill for Alexa

The BCAA’s car sharing service is the first in Canada to give members a voice-powered option.

Mercedes-Benz Canada Inc--Mercedes-Benz Canada opens new retail

Publicis wins global Mercedes-Benz assignment

The automaker ends its local relationship with BBDO Canada to team up with Emil.

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GM launches Maven in Toronto

The automaker’s car-sharing service enters Canada with a message of affordability and access to the latest tech.