Automotive

tesla

Hacking Tesla

With an eye towards connected cars, Toronto’s Bnotion launched smartwatch and Google Glass apps to control your vehicle.

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The importance of mom’s ride

Forget local brand loyalty for students, it’s their parents’ wheels that can influence purchase decisions.

subaru

Separating the diehards from the fakers

Prefer to enjoy nature than take selfies in front of a tent? Subaru Outback’s new campaign is for you.

smart

Smart takes the five-metre race

To sell its new electric vehicle, the car co shows off its starting power in an itty-bitty drag race.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive, which will handle all the carmaker’s marcom, following similar moves around the globe.

mitsubishi1

Mitsubishi reintroduces itself

The auto co is inviting Canadians to get to know the brand, touting a 10-year powertrain warranty that suggests buyers will be spending a lot of time with their car.

belair 2

Belairdirect bumps your calls

A new app from the insurance co takes over your phone while driving to create a distraction-free experience.

google car 1

Google does the driving

New driverless vehicles being piloted by the tech co could create a new captive audience for marketers.

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Lexus greets airport arrivals

The luxury carmaker is offering test drives from the Montreal-Trudeau airport to consumers’ homes.

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Grey to debut first creative for Volvo

The Canadian agency is set to bow its first batch of creative for the car co, which it recently picked up as AOR.

Continental

Canadian Tire ups the drama

With a helicopter chasing down a car, the retailer continues its push around innovative products with an extreme tire test.

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