Automotive

mb360

Mercedes tells a 360-degree story

Why immersive video is an effective platform for the luxury brand’s aspirational stories.

pennzoil

Pennzoil braves the cold

The brand visits a Canadian tundra to show how its oil can handle the country’s tough winters.

shutterstock_336079028

Infographic: The mindset of the modern car buyer

A new report shows what influences purchases and how the dealership experience could be modernized.

hondakog-623x350

Check it out: A deja vu from Honda

The automaker remakes a well-known spot, with a not-so-genuine twist.

shutterstock_284032037

Retail growth stays ‘warm’ in Q2

As sales cool slightly, analyst Ed Strapagiel says the outlook for the rest of the year is “good, but not great.”

DriveInNS_1402

How Volkswagen drove summer results

VW owners shared their camaraderie during nostalgic nights at the drive-in, organized by the brand to build loyalty.

image1

Red Lion wins Cadillac

The Toronto shop will handle all advertising and marketing, including strategy development, for the brand.

Hyundai

Hyundai’s guerrilla tactics

Why the brand veered toward an unstructured social shoot for its compact SUV model.

Social2

The ride of a lifetime

As luxury auto brands offer more affordable vehicles and creative for a wider audience, they’re maintaining premium status through tech and heritage.

1903_2

Easy rider

Harley-Davidson hearkens back to the ’60s-era “cafe-racing” with the launch of a downtown Toronto coffee shop.

nissanspy2

Nissan doesn’t play it safe

A new platform for the automaker’s sedans begins with a spot for the Sentra that turns safety tech into a spy gadget.

shutterstock_337763546

What are car buyers looking for?

A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.

img2 (1)

Check it out: Please text and drive

Billboards from a “funeral home” take a different perspective on the dangerous habit.

Subaru

Subaru reaches for the stars

A new campaign for the Outback encourages Canadians to get out of the city and see the skies.

0505Comp Toyota

Car dealerships tap NFC tech for better shopping

Digital shop Tuku uses the in-store tech to provide more in-depth content on vehicle features to potential buyers.