Mercedes tells a 360-degree story
Why immersive video is an effective platform for the luxury brand’s aspirational stories.
Pennzoil braves the cold
The brand visits a Canadian tundra to show how its oil can handle the country’s tough winters.
Infographic: The mindset of the modern car buyer
A new report shows what influences purchases and how the dealership experience could be modernized.
Check it out: A deja vu from Honda
The automaker remakes a well-known spot, with a not-so-genuine twist.
Retail growth stays ‘warm’ in Q2
As sales cool slightly, analyst Ed Strapagiel says the outlook for the rest of the year is “good, but not great.”
How Volkswagen drove summer results
VW owners shared their camaraderie during nostalgic nights at the drive-in, organized by the brand to build loyalty.
Red Lion wins Cadillac
The Toronto shop will handle all advertising and marketing, including strategy development, for the brand.
The ride of a lifetime
As luxury auto brands offer more affordable vehicles and creative for a wider audience, they’re maintaining premium status through tech and heritage.
Harley-Davidson hearkens back to the ’60s-era “cafe-racing” with the launch of a downtown Toronto coffee shop.
Nissan doesn’t play it safe
A new platform for the automaker’s sedans begins with a spot for the Sentra that turns safety tech into a spy gadget.
What are car buyers looking for?
A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.
Check it out: Please text and drive
Billboards from a “funeral home” take a different perspective on the dangerous habit.
Subaru reaches for the stars
A new campaign for the Outback encourages Canadians to get out of the city and see the skies.
Car dealerships tap NFC tech for better shopping
Digital shop Tuku uses the in-store tech to provide more in-depth content on vehicle features to potential buyers.