Automotive

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Mazda, well-crafted

The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.

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BMW expands relationship with North Strategic

The agency becomes the automaker’s PR AOR, extending its mandate beyond social and influencer relations.

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Infiniti builds buzz with early adopters

The luxury auto brand is building interest in the QX50 SUV by tapping into consumers’ excitement for technology.

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Nissan shifts gears to conquer the everyday

The automaker’s new platform aims to show how its technology can help overcome more common obstacles.

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Fountain Tire hits the road with a new brand platform

The auto retailer moves past prices and promotions to build a trusted partnership with its customers.

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CAA renews push around travel insurance

The auto club continues to promote its broader value proposition to consumers through experience-focused creative.

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Tech in Action: Toyota prints a sensory experience

The automaker builds sensors and scents into a magazine ad to convey the excitement of the new Camry.

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Evo launches a skill for Alexa

The BCAA’s car sharing service is the first in Canada to give members a voice-powered option.

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Publicis wins global Mercedes-Benz assignment

The automaker ends its local relationship with BBDO Canada to team up with Emil.

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GM launches Maven in Toronto

The automaker’s car-sharing service enters Canada with a message of affordability and access to the latest tech.

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Toyota to consolidate tactical marketing

The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.

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Toyota’s push for global mobility at the Super Bowl

The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.

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Tech in Action: Volvo’s AI car conducts job interviews

The automaker turns a vehicle into an HR manager to meet with and test would-be technicians.

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Bleublancrouge launches mobility practice

BBR Commuter aims to help clients communicate innovations in transportation and the impact they will have on daily life.

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Rewards for sharing data an attractive option: survey

Roughly half of Canadians would share info to save on insurance, while autonomous vehicles remain daunting to many.