Automotive

speedy

Ogilvy Montreal wins Belron Canada

The agency will handle national campaigns for the Speedy Glass and Lebeau Vitres d’auto brands.

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2017 Brands of the Year: Nissan doesn’t play it safe

How a commitment to building drivers’ confidence has made the auto brand stand out in the highly competitive SUV and crossover market.

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Adobe gets into the car

The company extends its analytics, personalization and marketing capabilities to in-car platforms.

Mercedes-Benz Canada Inc--Mercedes-Benz Canada opens new retail

Mercedes makes its next lifestyle retail play

The luxury auto brand adds a second location in its dealership-complementing store strategy.

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What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.

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Volkswagen makes eyes wander

A campaign for the redesigned Tiguan focuses on design appeal to stand out in the highly competitive SUV segment.

mazda

Mazda puts its attention to detail to the test

The automaker uses high-powered photography to allow users to zoom in on the smallest details of MX-5 RF.

Toyota

Tech in Action: Toyota’s teen driver takeover

The automaker’s Android app seizes a speeder’s Spotify and offers up a cringeworthy replacement.

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Mitsubishi’s path of continuous improvement

The automaker tells stories of centenarians to create a more personal connection to its driving philosophy.

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Rogers and Mojio partner on connected car service

Smart Drive will allow customers to bring connected capabilities and diagnostics to almost any vehicle.

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Harley-Davidson issues a connected challenge

The brand uses mobile, beacon and GPS tech in a contest that aims to get riders on the road and engaged with their community.

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BMW picks FCB Canada

The luxury automaker brings on a new AOR as it looks to realign its brand strategy and enhance its market position.

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Check it out: Sounds of the Stampede

A radio ad from GMC puts listeners in the middle of the action on Calgary’s chuckwagon track.

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Chevrolet brings its app to Apple Watch

The auto brand aims to grow the audience for myChevrolet and its remote vehicle control features.

IN GAME - RACING

GMC lets you race a truck-pulled wagon

The truck brand puts a twist on one of the Calgary Stampede’s most popular events using virtual reality.