Will Hyundai generate success with Genesis?
The company’s new luxury brand looks to compete in a crowded space by focusing on the consumer experience.
Canadian retail slowed in third quarter
A new analysis also shows e-commerce has made up just a small percentage of total retail sales so far this year.
Illuminating Audi’s latest advancements
Instead of another global adapt, a new campaign projects the Q7′s innovation (without the use of special effects).
Check it out: CAA calms a temper tantrum
A new spot shows just how toddler-esque adults can become in the right (or wrong) circumstances.
Kia Canada’s quality surprise
The auto brand hopes to shift value-based perceptions of its cars using spatial augmented reality.
Quebec Toyota Dealers lets viewers ‘skip dad’
The association is the latest brand to put a fun spin on pre-roll ads to target millennials.
Volkswagen’s endless picnic
The automaker markets its new Golf SportWagen to those who won’t necessarily go too far off road.
Mercedes-Benz names new head of marketing
Virginie Aubert takes over as VP of marketing from Gavin Allen.
Mercedes tells a 360-degree story
Why immersive video is an effective platform for the luxury brand’s aspirational stories.
Pennzoil braves the cold
The brand visits a Canadian tundra to show how its oil can handle the country’s tough winters.
Infographic: The mindset of the modern car buyer
A new report shows what influences purchases and how the dealership experience could be modernized.
Check it out: A deja vu from Honda
The automaker remakes a well-known spot, with a not-so-genuine twist.
Retail growth stays ‘warm’ in Q2
As sales cool slightly, analyst Ed Strapagiel says the outlook for the rest of the year is “good, but not great.”
How Volkswagen drove summer results
VW owners shared their camaraderie during nostalgic nights at the drive-in, organized by the brand to build loyalty.
Red Lion wins Cadillac
The Toronto shop will handle all advertising and marketing, including strategy development, for the brand.