Automotive

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Jaguar Land Rover selects Mint

The agency will handle all lifestyle and automotive PR as the brand’s first AOR in Canada in 15 years.

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A different angle on performance

Pirelli looks to convey just how many conditions its tires can handle with a series of interactive videos.

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Volkswagen’s musical stories

A new branded content campaign for the Beetle gets bands and drivers alike to explore the car’s musical connections.

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Check it out: Major speed in a Mini package

Mini attempts to prove the speed of its new performance model with a display at Yonge-Dundas Square.

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Red Urban wins Subaru

The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.

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Subaru wants to redefine the 1% experience

The brand’s new BRZ sports car spots are all about luxury for the rest of us.

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Shopper Innovation Awards: Chevrolet hits the road with a coaster

To showcase its cars, the brand created a game that used actual vehicles with modified pneumatic shocks to activate at the CNE and PNE.

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Shopper Innovation Awards: Mazda drives a cinematic program

The “Mazda Massive Test Drive” app turned mobile phones into steering wheels, and the big screen into an interactive, first-person racing experience.

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Shopper Innovation Awards: Harley-Davidson floats a showroom

The motorcycle brand tapped into an opportunity to get its demo together in one place, and displayed bikes on a barge to get their attention.

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Finding the right perks

BCAA crafts a broader story around the benefits of being a member as part of its brand repositioning.

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What’s buzzing at Blue Hive?

The Ford-focused shop’s new ECD Serge Pennings on the need for a unified voice, and positioning the brand as a Canadian favourite.

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A new CCO for the new Dashboard

Todd Lawson will lead creative as the agency moves away from the traditional model and into product development.