Automotive

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Nissan doesn’t play it safe

A new platform for the automaker’s sedans begins with a spot for the Sentra that turns safety tech into a spy gadget.

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What are car buyers looking for?

A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.

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Check it out: Please text and drive

Billboards from a “funeral home” take a different perspective on the dangerous habit.

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Subaru reaches for the stars

A new campaign for the Outback encourages Canadians to get out of the city and see the skies.

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Car dealerships tap NFC tech for better shopping

Digital shop Tuku uses the in-store tech to provide more in-depth content on vehicle features to potential buyers.

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Turo comes to Canada

The car-sharing platform begins its international expansion, helped by a partnership with Intact and Belairdirect.

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Auto sales continue to lead retail growth

Retail sales were up in February, with Canadians willing to make large purchases.

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Mercedes-Benz Canada names new head

Brian D. Fulton takes over the role of president and CEO for the automaker’s Canadian operation.

Kia

Kia puts the spotlight on quality

A new brand platform touts its vehicles’ features as it aims to move away from being known just as a value-oriented automaker.

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Retail sales grow on automotive strength

The three month trend indicates a recovery from last year’s declines, but the numbers aren’t as positive as they seem.

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Some Guy signs on with AutoTrader

A new campaign introduces an “everyman” spokesperson to show that expertise isn’t needed to use the site.

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Speedy Glass puts the spotlight on technicians

The windshield repair brand’s new campaign takes a new, documentary-style approach.

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Toyota turns to tech

The automaker’s new digitally-driven experiential play targets millennials outside of the traditional dealership.

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What keeps drivers loyal?

A new survey shows that many Canadians plan to switch car brands next time they’re in the market.

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CASSIES Bronze: Fix Auto’s first word

The auto shop played on the f-bomb to make its brand top of mind after a collision.