Automotive

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Red Urban wins Subaru

The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.

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Subaru wants to redefine the 1% experience

The brand’s new BRZ sports car spots are all about luxury for the rest of us.

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Shopper Innovation Awards: Chevrolet hits the road with a coaster

To showcase its cars, the brand created a game that used actual vehicles with modified pneumatic shocks to activate at the CNE and PNE.

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Shopper Innovation Awards: Mazda drives a cinematic program

The “Mazda Massive Test Drive” app turned mobile phones into steering wheels, and the big screen into an interactive, first-person racing experience.

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Shopper Innovation Awards: Harley-Davidson floats a showroom

The motorcycle brand tapped into an opportunity to get its demo together in one place, and displayed bikes on a barge to get their attention.

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Finding the right perks

BCAA crafts a broader story around the benefits of being a member as part of its brand repositioning.

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What’s buzzing at Blue Hive?

The Ford-focused shop’s new ECD Serge Pennings on the need for a unified voice, and positioning the brand as a Canadian favourite.

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A new CCO for the new Dashboard

Todd Lawson will lead creative as the agency moves away from the traditional model and into product development.

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Autotrader goes ad hoc

The site has named Co-op Advertising as its AOR, launching a new campaign focused on the human element of car-buying.

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CASSIES Silver: BMW drives new performance standards

As part of the M line launch campaign, a video featured an M1 drifting around the tallest rooftop helipad in the world.

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CASSIES Bronze: Honda drives long-term dominance

Executions that celebrated the nation built around Civic and messages of quality and dependability helped the car co stay on top.

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CASSIES Silver: Subaru’s rallying cry for increased sales

The auto brand put the “sport” back in SUV, engaging families with a twist on the typical test drive.