Automotive

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Volkswagen shows its appreciation (and innovation)

The automotive brand’s year-end campaigns included experience giveaways and an interactive digital billboard.

CAA South Central Ontario-CAA launches cannabis education campai

CAA’s new educational push about driving while high

The auto club takes a lighthearted approach to get people to consider how cannabis impacts their abilities behind the wheel.

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Volkswagen picks WPP for North American marketing

The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.

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Toyota Canada picks The&Partnership, Vision7

The agencies are partnering again to create a bespoke agency for the automaker’s newly consolidated dealer assignment.

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Tech in Action: Walmart is testing self-driving delivery

A pilot with Ford is exploring how autonomous vehicles could play a role in purchasing everyday items.

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Fountain Tire paints its employees for the Oilers

The Edmonton-based auto retailer is giving fans a social tool to support its hometown hockey team.

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AutoTrader goes into the garages of hockey players

The auto website is delving into branded content for the first time with a new video series.

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2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

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Land Rover celebrates 70th anniversary with Grizzly Torque

A new film combines archival and modern footage of prominent Canadians travelling in the custom-built vehicle.

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Nissan shifts focus in support of student-athletes

For the fifth year of the “Nissan Kickoff Project,” the brand directly recognizes players who make a difference.

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BMW to launch AI-powered assistant

The automaker’s Intelligent Personal Assistant will proactively suggest actions based on what it knows about a driver.

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Tech in Action: Jaguar uses data to create a remix

The luxury auto brand uses its car and Spotify info to personalize a song by pop star Dua Lipa.

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General Motors revs up Alexa skills

The automaker brings skills for its Chevrolet, Buick, GMC and Cadillac brands to the Canadian market.

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Maserati takes to IGTV in new audience strategy

The luxury brand is experimenting with digital content as it begins to skew toward younger buyers, different ethnic groups and entrepreneurs.

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BCAA flips the conversation about driving while high

Instead of using scare tactics, the organization leans on positivity to promote safe driving after cannabis legalization.