Automotive

Grey to debut first creative for Volvo

Agencies / Automotive

The Canadian agency is set to bow its first batch of creative for the car co, which it recently picked up as AOR.

Canadian Tire ups the drama

Automotive / Retail / Screening Room

With a helicopter chasing down a car, the retailer continues its push around innovative products with an extreme tire test.

High performance: Subaru dodges drones

Automotive / Television

Tapping into a burgeoning trend, the campaign for the WRX and WRX STI seeks to broaden the brand’s appeal with performance vehicle lovers.

Red Urban claims Porsche account

Agencies / Automotive / Industry Moves / News

The Toronto agency will work on global adaptations and Canadian-specific creative for the luxury car company.

Volkswagen drives into the mainstream

Automotive / Branding

Director of marketing Peter Blackwell shares his strategic plan for the brand.

Honda fuels a rivalry

Automotive

Neighbouring frenemies carry the automaker’s latest campaign from Grip.

Shopper Innovation Awards: Chevrolet cars get the Bond test

Automotive / Awards / Shopper Marketing

The automotive co taps a Quebec personality to perform stunts with the car, earning a Silver in this year’s awards.

Canadians cautious when buying cars: study

Automotive / Research

Microsoft Canada found that more than 50% of Canadians abandon plans to buy a new car in the research stage.

CASSIES Bronze: Subaru BRZ heats up

Automotive / Awards

Subaru uses a campaign that shows the BRZ melting everything in its path to entice new potential drivers of the sports car.

CASSIES Bronze: Subaru rallies families

Automotive / Awards

The car co repositions its Forester SUV by appealing to its target’s sporty side.