Automotive

MINI-01

Mini turns back the clock

All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.

Mazda-MX5

Mazda launches an Insta-mag

The car co is driving down the quick and consumable content path, with a “magazine” on Instagram.

porsche1

What cycling, rowing and DJing has to do with Porsche

Hint: performance. It’s part of an intimate branded content play from the automaker.

tesla

Hacking Tesla

With an eye towards connected cars, Toronto’s Bnotion launched smartwatch and Google Glass apps to control your vehicle.

shutterstock_140290216

The importance of mom’s ride

Forget local brand loyalty for students, it’s their parents’ wheels that can influence purchase decisions.

subaru

Separating the diehards from the fakers

Prefer to enjoy nature than take selfies in front of a tent? Subaru Outback’s new campaign is for you.

smart

Smart takes the five-metre race

To sell its new electric vehicle, the car co shows off its starting power in an itty-bitty drag race.

shutterstock_172686401

WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive, which will handle all the carmaker’s marcom, following similar moves around the globe.

mitsubishi1

Mitsubishi reintroduces itself

The auto co is inviting Canadians to get to know the brand, touting a 10-year powertrain warranty that suggests buyers will be spending a lot of time with their car.

belair 2

Belairdirect bumps your calls

A new app from the insurance co takes over your phone while driving to create a distraction-free experience.

google car 1

Google does the driving

New driverless vehicles being piloted by the tech co could create a new captive audience for marketers.

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