Automotive

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Will Hyundai generate success with Genesis?

The company’s new luxury brand looks to compete in a crowded space by focusing on the consumer experience.

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Canadian retail slowed in third quarter

A new analysis also shows e-commerce has made up just a small percentage of total retail sales so far this year.

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Illuminating Audi’s latest advancements

Instead of another global adapt, a new campaign projects the Q7′s innovation (without the use of special effects).

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Check it out: CAA calms a temper tantrum

A new spot shows just how toddler-esque adults can become in the right (or wrong) circumstances.

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Kia Canada’s quality surprise

The auto brand hopes to shift value-based perceptions of its cars using spatial augmented reality.

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Quebec Toyota Dealers lets viewers ‘skip dad’

The association is the latest brand to put a fun spin on pre-roll ads to target millennials.

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Volkswagen’s endless picnic

The automaker markets its new Golf SportWagen to those who won’t necessarily go too far off road.

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Mercedes-Benz names new head of marketing

Virginie Aubert takes over as VP of marketing from Gavin Allen.

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Mercedes tells a 360-degree story

Why immersive video is an effective platform for the luxury brand’s aspirational stories.

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Pennzoil braves the cold

The brand visits a Canadian tundra to show how its oil can handle the country’s tough winters.

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Infographic: The mindset of the modern car buyer

A new report shows what influences purchases and how the dealership experience could be modernized.

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Check it out: A deja vu from Honda

The automaker remakes a well-known spot, with a not-so-genuine twist.

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Retail growth stays ‘warm’ in Q2

As sales cool slightly, analyst Ed Strapagiel says the outlook for the rest of the year is “good, but not great.”

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How Volkswagen drove summer results

VW owners shared their camaraderie during nostalgic nights at the drive-in, organized by the brand to build loyalty.

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Red Lion wins Cadillac

The Toronto shop will handle all advertising and marketing, including strategy development, for the brand.