Automotive

toyota

Rethinking the car

Take inspiration from this new city-friendly, miniaturized three-wheeler.

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Volkswagen names new AOR

After five years with Red Urban and Palm + Havas, the car company reviewed its options, sought out an agency with boots on the ground across Canada and landed on DDB.

Hyundai_automated car

Marketers tag along for the ride

As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.

MINI-01

Mini turns back the clock

All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.

Mazda-MX5

Mazda launches an Insta-mag

The car co is driving down the quick and consumable content path, with a “magazine” on Instagram.

porsche1

What cycling, rowing and DJing has to do with Porsche

Hint: performance. It’s part of an intimate branded content play from the automaker.

tesla

Hacking Tesla

With an eye towards connected cars, Toronto’s Bnotion launched smartwatch and Google Glass apps to control your vehicle.

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The importance of mom’s ride

Forget local brand loyalty for students, it’s their parents’ wheels that can influence purchase decisions.

subaru

Separating the diehards from the fakers

Prefer to enjoy nature than take selfies in front of a tent? Subaru Outback’s new campaign is for you.

smart

Smart takes the five-metre race

To sell its new electric vehicle, the car co shows off its starting power in an itty-bitty drag race.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive, which will handle all the carmaker’s marcom, following similar moves around the globe.