Ford tries a new perspective
From axe-throwing to car-bowling, the auto company wants drivers to embrace their adventurous sides.
Fun with fuel efficiency
Volkswagen’s new digital campaign combines the cost-effectiveness of its diesel engines with the joy of the scenic route.
The car brand says goodbye to its 2015 models with a new tribute.
Jaguar Land Rover selects Mint
The agency will handle all lifestyle and automotive PR as the brand’s first AOR in Canada in 15 years.
A different angle on performance
Pirelli looks to convey just how many conditions its tires can handle with a series of interactive videos.
Volkswagen’s musical stories
A new branded content campaign for the Beetle gets bands and drivers alike to explore the car’s musical connections.
Check it out: Major speed in a Mini package
Mini attempts to prove the speed of its new performance model with a display at Yonge-Dundas Square.
Red Urban wins Subaru
The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.
Subaru wants to redefine the 1% experience
The brand’s new BRZ sports car spots are all about luxury for the rest of us.
Shopper Innovation Awards: Chevrolet hits the road with a coaster
To showcase its cars, the brand created a game that used actual vehicles with modified pneumatic shocks to activate at the CNE and PNE.
Shopper Innovation Awards: Mazda drives a cinematic program
The “Mazda Massive Test Drive” app turned mobile phones into steering wheels, and the big screen into an interactive, first-person racing experience.
Shopper Innovation Awards: Harley-Davidson floats a showroom
The motorcycle brand tapped into an opportunity to get its demo together in one place, and displayed bikes on a barge to get their attention.