Automotive

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Brad wins Volvo’s motorcoach and transit accounts

The shop takes on North American branding and marketing for two business units.

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Mazda turns heads

An interactive, face-tracking billboard aims to reflect the craft that goes into the automaker’s design.

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Auto sales projected to dip in 2017

Consumers may stay off the lot, according to Scotiabank economists.

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Car2Go delves into branded content

Canadian YouTubers factor into the car-sharing brand’s new strategy as it supports its new Mercedes partnership.

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Toyota touts ‘safety for everyone’ message

The auto brand aims to show its suite of features is more democratic than others with a new campaign.

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Nissan aims for a superior sequel

The newest “Conquer All Conditions” spot brings back a familiar adversary for the 2017 Rogue.

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Infographic: In the mood for a new car

More than a quarter of Canucks are in the market, with one fifth looking to billboards to help them make a decision.

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Audi names Taxi AOR

The agency returns to the automotive category after winning an RFP for the luxury brand.

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Nissan brings new signage to the dealership

A new partnership aims to improve the customer experience and better leverage local insights.

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Cadillac hits the streets

The luxury brand lets Canadians steer an XT5 through Instagram as part of its focus on experiential and social.

Inaki Isusi- Managing Director of Harley-Davidson Canada

Harley-Davidson picks new Canadian leadership

Ignacio Isusi will lead the motorcycle brand’s local operations as managing director, while Jay Owen takes over as marketing director.

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Will Hyundai generate success with Genesis?

The company’s new luxury brand looks to compete in a crowded space by focusing on the consumer experience.

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Canadian retail slowed in third quarter

A new analysis also shows e-commerce has made up just a small percentage of total retail sales so far this year.

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Illuminating Audi’s latest advancements

Instead of another global adapt, a new campaign projects the Q7′s innovation (without the use of special effects).

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Check it out: CAA calms a temper tantrum

A new spot shows just how toddler-esque adults can become in the right (or wrong) circumstances.