Car dealerships tap NFC tech for better shopping
Digital shop Tuku uses the in-store tech to provide more in-depth content on vehicle features to potential buyers.
Turo comes to Canada
The car-sharing platform begins its international expansion, helped by a partnership with Intact and Belairdirect.
Auto sales continue to lead retail growth
Retail sales were up in February, with Canadians willing to make large purchases.
Mercedes-Benz Canada names new head
Brian D. Fulton takes over the role of president and CEO for the automaker’s Canadian operation.
Kia puts the spotlight on quality
A new brand platform touts its vehicles’ features as it aims to move away from being known just as a value-oriented automaker.
Retail sales grow on automotive strength
The three month trend indicates a recovery from last year’s declines, but the numbers aren’t as positive as they seem.
Some Guy signs on with AutoTrader
A new campaign introduces an “everyman” spokesperson to show that expertise isn’t needed to use the site.
Speedy Glass puts the spotlight on technicians
The windshield repair brand’s new campaign takes a new, documentary-style approach.
Toyota turns to tech
The automaker’s new digitally-driven experiential play targets millennials outside of the traditional dealership.
What keeps drivers loyal?
A new survey shows that many Canadians plan to switch car brands next time they’re in the market.
CASSIES Bronze: Fix Auto’s first word
The auto shop played on the f-bomb to make its brand top of mind after a collision.
CASSIES Bronze: Mitsubishi backs up its promise
The car brand re-introduced itself to consumers and enjoyed months of record sales.
Nissan wins ICA Client of the Year Award
The car manufacturer was recognized in the award’s second year.
CASSIES Silver: Subaru takes on life’s adventures
The car company targeted “real” outdoors people by ridiculing “faux” experiences.
Connecting with drivers
Chevrolet and Volkswagen are both betting on teched-out cars to stay ahead of the auto industry curve.