Automotive

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Why Nissan made ads for over 150 target audiences

The demographic for the still-growing SUV segment is now so big, the automaker needed to address a range of different needs.

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FCB/Six wins BMW’s North American CRM assignment

Picked up after a review, the business builds on its parent agency’s three-year relationship with the automaker in Canada.

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Volvo brings a tune-up to its owners’ doorstep

A new app has benefits for drivers trying to stay healthy, but it’s also the latest step in the automaker’s digital strategy.

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Buick wants to get a lift from Tessa Virtue

The automaker is striking a softer tone with the Olympic champ as it continues to target women and shift to social.

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Fountain Tire shifts gears to drive trust in mechanics

Fighting the trade’s perception problems, the auto service chain is giving customers reasons to rely on its technicians’ know-how.

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Volkswagen makes giving back a marketing priority

This year’s “Volksgiving” campaign focuses on the VW owners who have given the most to their communities: frontline workers.

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Subaru’s two-pronged approach to building awareness

The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.

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Subaru proves its reliability with experts and emotion

The automaker breaks from its quirky norm, taking a sentimental approach to talking about its longevity and safety.

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Volkswagen has room for any family in an ‘SUVW’

The automaker is familiarizing people with its lesser-known SUV lineup by showing it’s not just for the “traditional” family.

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Up to the Minute: BIMM picks up more work with Audi

Plus, Inabuggy launches delivery offer focused on convenience and CASACOM names director of creative services.

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How BMW is bringing the dealership home

Live-streaming its vehicle launches is one way the luxury brand is giving buyers access to its cars and expertise.

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Toyota wakes up dormant car buyers

The auto brand positions its annual sales event as a way to make daydreams about getting back on the road come true.

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Are car sales a canary in the post-pandemic coal mine?

John Bradley and Carrie Bradley on why the old ways of anticipating demand may be a thing of the past.

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Up to the Minute: Hyundai spins off EV brand

Plus, Pigeon names a new president and Provident adds to senior team.

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Who’s buying a car during the pandemic?

Some Canadians are still interested in buying new vehicles. An IMI report reveals how they’re researching and shopping.