Automotive

Screen Shot 2021-12-20 at 12.25.15 PM

SAAQ tries to make drunk driving disappear

Magicians and memes are helping the crown corp get Quebec drivers to consider alternative rides home.

VW-CANADA-MAIN

VW launches another season of Volksgiving

The fourth edition of the campaign recognizes people who give back to their communities and help the environment.

smoothie-hero

Ford makes a smoothie from ingredients in its cars

The automaker wants to show off innovation novel to the category: the sustainable, plant-based materials it uses to make its parts.

Diwali

Ford goes all in on an ‘Escape’ for Diwali

With a bespoke spot, the automaker wants a multicultural message to go mainstream and stretch beyond yesterday’s holiday.

Hyundai

Hyundai wants to own the EV space

With a new campaign from Innocean, the automaker looks to open Canadians’ eyes to its electrifying options.

FountainTire

Fountain Tire finds humour in a failure to communicate

The auto service chain pokes fun at the confusion that can arise from “shop talk” to showcase its own service standards.

Nissan-NFT-main

For Nissan, NFTs are more than a token gesture

The automaker taps into the technology to show off the aggressive innovation it has been using to refresh its vehicles.

AutoIQ

AutoIQ shows how it gets customers what they want

Words like “omnichannel” don’t mean a lot to consumers, so the dealership network used its campaign budget on the song.

mercedes

Mercedes-Benz consolidates with Omnicom

The holding company plans to create a new team to begin work in 2022, moving creative away from Publicis Emil.

Screen Shot 2021-07-28 at 12.06.58 PM

The latest Subaru Outback gets returned to the wild

The automaker personifies its new model as a predator set free in its natural habitat to attract younger, outdoorsy drivers.

Kia

Kia introduces its ‘inspiring’ global rebrand to Canadians

The automaker is launching its new positioning on the back of a campaign for the Seltos, one of its best-selling vehicles.

Hyundai Auto Canada Corp--Hyundai Canada announces changes to it

Hyundai Canada changes its marketing leadership

Christine Smith making the jump from the brand’s AOR Innocean is one of several new additions at the automaker.

FT65_PRImage_1920x1080_clean2

Fountain Tire takes its birthday celebration online

As drivers look to hit the road again, the contest is the latest way the retailer has been nimble in responding to the pandemic.

Harley-Sikh-Turban

Harley-Davidson puts safety (and diversity) first

The “Tough Turban” was designed to let Sikh riders hit the road safely while still honouring their faith.

Carnival

Kia is trying to change perceptions of minivans

A campaign promotes the new Carnival as a solution for everything from getting the kids to school to mountain biking.