Automotive

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Why Acura gave away lipstick for Valentine’s Day

Inspired by the automaker’s NSX “supercar,” the contest played into the “precision crafted” brand positioning.

Genesis

Genesis taps influencers to spotlight at-home service

The auto brand enlists Nav and Tia Bhatia as it continues its push to be a “progressive” disruptor in the luxury category.

Merc edez

Mercedes-Benz brings shareability to its frozen racetrack

Gimli, Manitoba served as the backdrop for an event that looked to content creators to build buzz for the brand.

kia

Kia makes the connection to life’s little surprises

The automaker’s new campaign aims to bring the “joyfulness” associated with its cars to life in a more emotional way.

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Subaru makes people as safe as its cars

The automaker continues to take an off-beat approach to build awareness and a deeper connection around features and benefits.

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Subaru shows the Impreza as a cure for boredom

The automaker takes a cue from pharma ads as it looks to boost the compact car’s awareness.

goauto

Go Auto launches first integrated campaign

The dealership network and online buying platform is addressing misconceptions as it looks to expand.

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Volkswagen shows appreciation for unsung volunteers

The automaker builds on its “Volksgiving” customer appreciation initiative from last year.

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Subaru pits the Outback against a goat

The automaker’s biggest vehicle launch takes a different perspective on ‘performance’ to get the new model and its brand to stand out.

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Mazda tucks in the high-end competition

The automaker focuses on the joy of winter driving to put itself in the same consideration set as luxury models.

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Nissan guards against Halloween mishaps

The automaker is giving out reflective stickers as part of a campaign that inserts itself in conversations about pedestrian safety.

Nissan

Nissan kicks off a colourful campaign for the Kicks

New creative aims to help the crossover SUV stand out in a crowded category by appealing to young city dwellers’ individuality.

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BMW dresses up luxury real estate

A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.

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Tech in Action: Infiniti sparks fast reaction on Instagram

The luxury brand creates a “choose your own adventure”-style experience that simulates taking a Q60 out on a test track.

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BMW brings M Festival to Canada

The automaker brings high-performance M series aficionados together as its builds its experiential side.