Awards

Snack Time

CASSIES Bronze: Milk West’s snackable content

DDB’s branded content reminded teens to drink their milk.

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CASSIES Silver: McDonald’s stirs up a winning rivalry

Cossette and the QSR built a campaign around a special burger to test on Bruins fans.

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CASSIES Bronze: Super C will not compromise

Publicis Montreal and the grocery chain targeted smart shoppers with a new spokesperson.

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CASSIES Silver: Spotify’s musical locales

Anomaly and the music streaming service created friendly neighbourhood playlists.

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CASSIES Silver: Breathe Right’s very personal snoring pitch

How Grey and the brand pulled off the most intimate targeting.

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CASSIES Bronze: Quebec media changes the face of poverty

The campaign by TAM-TAM\TBWA showed poverty is closer than we think.

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CASSIES Gold: Taking cancer by the Ladyballs

Ovarian Cancer Canada raised awareness and increased donations with a ballsy campaign.

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CASSIES Silver: CIL challenges resourceful DIYers

DDB Canada helped the paint brand promote Beauty on a Small Budget.

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CASSIES Bronze: Jamieson brings convenience

Union’s colourful campaign asked for only a second of your time.

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CASSIES Bronze: EQ Bank leaves the branches to others

Union’s campaign focused on building savings rather than retail space.

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CASSIES Gold: Unpausing SickKids’ lives

Cossette’s campaign led to record donations with tech that skipped to a happy ending.

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CASSIES Bronze: Giving new life with blood

Canadian Blood Services and Sandbox’s pitch led to a surge in donations.

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CASSIES Bronze: Raising the Roof hits home

Leo Burnett and the organization took on the NIMBYs.

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CASSIES Bronze: Amazon creates a magical Echo

Leo Burnett’s spots had a Super Bowl-sized impact on the device’s sales.

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CASSIES Gold: The Liberals’ hurricane win

Bensimon Byrne tapped a trusted nonagenarian to shore up the seniors vote.