Beer

Molson1

What consumer excellence means at Molson Coors

The company seeks purpose for 50 individual beer brands under a global mandate for integration.

Labatt150

Labatt 50 ‘rebrands’ for Canada’s anniversary

The beer born to celebrate one anniversary waves the flag for Canada 150.

moosehead

Moosehead looks to the future

The brewery celebrates its 150th anniversary by setting out a vision for the years to come.

Molson

Molson wants a taste of Canada

The brand offers Canadians the opportunity to win its red fridges by nominating those who represent us best.

steamwhistle

Quick Fire: Why Steam Whistle leaves money on the table

The Toronto indy brewer forgoes a popular, proven strategy in favour of focus.

budlight_livingrooms_Rooftop-18

Inside Bud Light’s celebrity-filled living room

DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.

Blue Balloon1968

The beer necessities

For 170 years, Labatt has been a trendsetter and a cultural force.

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Vancouver Island Brewing’s journey to avoid the middle

How the craft beer brand is reviving its product, culture and marketing to drive relevance with a younger demo.

Sun-Rype Products Ltd--It-s About Time- SunRype Launches New Pre

SunRype joins the cider game

The B.C. company debuts a new product as part of its diversification strategy.

TacoBell1

Taco Bell, beer and the battle for diners

Restaurant growth in Canada is flat, so Taco Bell is changing its brand to bring more millennials through the door.

beer

How to reverse declining beer consumption

A report suggests new flavours and craft beers could increase the appeal of the category for Canadians.

Bud Light-Meet This Summer-s Main Squeeze- Introducing Bud Light

Bud Light brings a radler to market

The A-B InBev brand takes on brunch with a new grapefruit-infused product innovation.

SPB-2

Stanley Park craft brewer tweaks brand identity

Out with the lion and in with a broader look encompassing the Vancouver park that inspires the beer.

budweisergoals

Budweiser’s new approach to owning goals

The beer brand aligns with a global sports strategy while maintaining its local positioning around hockey.

Copied from Media in Canada - molsonVR

Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.