Beer

Non-alcoholic beer

Brewers tap the potential of non-alcoholic offerings

Amid a decline in overall consumption, beer giants are fueling growth with alternatives that speak to health and wellness trends.

yutacar-28290-unsplash

Molson Coors’ cannabis co picks Rethink as AOR

The agency is working with Truss on developing a portfolio of beverage brands ahead of legalization this fall.

stacktrendering

Belgian Moon gets experiential in a shipping container

The Molson Coors brand will set up a mobile brewery in a unique cultural hub in Toronto.

LCBO Exterior1

LCBO picks Lg2 as new AOR

The crown corp consolidates two previously separate assignments with the agency’s Toronto office.

John Molson

Molson peels back the layers of its history

A new TV commercial supports the brewer’s new masterbrand visual identity for its core labels.

Budweiser

How did Canadians react to this year’s Super Bowl ads?

Research shows that Budweiser’s sustainability message ranked particularly high on likability.

DSC_0020 (4)

Collective Arts to enter cannabis-infused beverages

Collective Project Limited intends to bring the brewer’s focus on art and creativity to the category.

Molson-1

Molson refreshes its labels under new masterbrand approach

The redesign aims to bring renewed focus to the brewer’s legacy and “premiumize” the category to compete with craft beer.

Farnham Bitter-Secret Love

Check it out: Farnham’s stages of bitterness

New ads for the Quebec microbrewery show that bitterness comes with age.

Riedel-02-Sept2018

Steam Whistle brews up big changes

The once-niche beer brand is exploring a further push into experiential and expanding its product portfolio.

HillStreet2

Hill Street asks Canadians to go alcohol-free

The non-alcoholic beverage company is leveraging a “Dry January” movement in its first integrated marketing campaign.

bence-boros-804586-unsplash

AB InBev and Tilray pursue cannabis-infused beverages

The Canadian subsidiaries of the two companies will research non-alcoholic drinks containing THC and CBD.

LCBO-gifting

LCBO launches holiday gifting assistant

The crown corp is aiming to give shoppers another way to navigate its selection for gift recommendations.

KyleNorrington

In conversation with Labatt president Kyle Norrington

The former VP of global marketing for AB-InBev reveals his priorities as he takes leadership of the company in Canada.

Telis

The New Establishment: Budweiser’s Telis Carayannakis takes centre stage

The senior brand manager for Budweiser at Labatt Breweries of Canada helped transform the Molson Amphitheatre into the Budweiser Stage.