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Craftbrewing

Two brewers take on the buck-a-beer challenge

For Ontario breweries with no marketing budgets, it may be the cheapest way to raise awareness.

molson

Molson Coors pursues cannabis-infused beverages

The brewer will form a joint venture with Quebec producer Hydropothecary to explore opportunities in the space.

coorsexpos

Check it out: Coors Light pays tribute to the Expos

The Molson Coors brand releases cans with the former team’s logo and a campaign celebrating a classic home run call.

millstorganicsftd

Mill St. makes its core lineup certified organic

The brewer is promoting the change by rebranding the beers and launching a new campaign.

Sapporo

Sapporo says ‘arigato’ to the West

A North American campaign evolves the Japanese beer brand’s story by placing it in the context of a cultural exchange.

influencers

Kronenbourg opens creative hub in hipster haven

The most-sold French beer in the world is hosting an array of events on Toronto’s trendy Ossington strip this summer.

muskoka

Muskoka Brewery dives into digital

For the first time, the craft brewery ventures off its beaten path into online video, social and display.

David Pullara

Hill Street’s first CMO to help launch cannabis-infused beverage line

David Pullara will help the alcohol-free beverage co. enter the space following cannabis legalization.

turley_171009_5DSR5551-RGB (1)

Real world meets social content

Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.

smartbeats

Tech in Action: AI that gets the party started

Beer brand Skol creates a smart speaker that’s simply about having a good time.

budwesierletitshinecropped

Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

5. BeenASlice-OOH

Beer with higher purpose

A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.

Farnham

Check it Out: Farnham’s bitter outlook on life

The Quebec microbrewery casts a dark cloud over everyday occurrences in its latest celebration of bitterness.

Mike1

Budweiser to build a community-centric strategy

The marketer leading Canada’s most popular beer says sports works, but it’s time to evolve.

Andrew Oosterhuis2

Labatt names new director of marketing

As Andrew Oosterhuis (pictured) takes a global role with Stella, Mike D’Agostini takes over Budweiser’s marketing in Canada.