Beer

asche

Brewing up emotion still king for ex-Tim’s CMO

Telling moving brand stories is as relevant today as it was in the ’90s, say Upstream’s Bill Moir and Paul Wales.

NZPure1

NZ Pure draws parallels between Canada and New Zealand

The beer brand tests Canadians on their knowledge of local landscapes.

Samuel Adams3

Inside Samuel Adams’ disruption-focused pop-up

The beer brand is hosting four innovative retailers as part of “The Disruptors” pop-up in downtown Toronto.

New Cans

Steam Whistle steams ahead with new packaging

The brewer adds nutritional information to target young Canadians who want to know what’s in their beer.

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Muskoka Brewery picks Blackjet as AOR

The agency has also made a number of additions to its team, including former FCB president Paul Mead.

Martin Coyle

Molson Coors’ CMO discusses growing the Canadian beer segment

Since joining the company a year ago, CMO Martin Coyle’s remit has grown to include overseeing all aspects of its craft business.

Craftbrewing

Two brewers take on the buck-a-beer challenge

For Ontario breweries with no marketing budgets, it may be the cheapest way to raise awareness.

molson

Molson Coors pursues cannabis-infused beverages

The brewer will form a joint venture with Quebec producer Hydropothecary to explore opportunities in the space.

coorsexpos

Check it out: Coors Light pays tribute to the Expos

The Molson Coors brand releases cans with the former team’s logo and a campaign celebrating a classic home run call.

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Mill St. makes its core lineup certified organic

The brewer is promoting the change by rebranding the beers and launching a new campaign.

Sapporo

Sapporo says ‘arigato’ to the West

A North American campaign evolves the Japanese beer brand’s story by placing it in the context of a cultural exchange.

influencers

Kronenbourg opens creative hub in hipster haven

The most-sold French beer in the world is hosting an array of events on Toronto’s trendy Ossington strip this summer.

muskoka

Muskoka Brewery dives into digital

For the first time, the craft brewery ventures off its beaten path into online video, social and display.

David Pullara

Hill Street’s first CMO to help launch cannabis-infused beverage line

David Pullara will help the alcohol-free beverage co. enter the space following cannabis legalization.

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Real world meets social content

Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.