Beer

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Budweiser gets serious about Halloween

The brand hopes to leverage a global campaign to drive value for local partners and own the occasion.

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Boreale debuts a new look for its specialized beers

The craft brewer redesigns its Artisan line, hoping to connect with more adventurous drinkers.

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KBS Canada wins Henderson Brewing

In a surprising twist, the Toronto brewer selects a global advertising firm as its first agency partner.

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2017 Brands to Watch: Collective Arts’ chameleon can

The Hamilton brewer designs its brand purpose into its labels.

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Innis & Gunn lets Canadians pick its next beer flavour

The Scottish craft brewer aims to learn about local tastes and give its fans a stake in the company.

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The gin is in

Craft distilling is catching on, and brewers are getting in on the mix.

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Bud Light doubles down on football

The brand brings NFL-branded cans north, tapping into a passion point among its young target.

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Jack Russell wins U.S. craft beer assignment

The agency will work on upcoming creative projects for the Bridgeport Brewing and Trumer Pils brands.

Molson Coors Canada Vice President of Marketing David Bigioni.

David Bigioni joins marijuana company Canopy Growth

The former MolsonCoors VP on how to build a not-yet-legal brand.

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The&Partnership wins Sleeman, Sapporo

The agency will lead strategy, creative and digital as the brands’ new AOR.

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Molson Coors names new CMO

Martin Coyle joins from the company’s U.K. and Ireland division to take over marketing for Canada.

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Coors Light goes beyond parties and Frisbee golf

A colour-changing can is at the core of the beer brand’s plans for more inclusive summer marketing.

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Lessons from abroad: The holistic thinker

How a stint in Switzerland helped inform Christine Jakovcic’s approach to collaboration.

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Dunes Beach Beer aims for the lighter side of craft

The Prince Edward County brand hopes to serve as an approachable entry for consumers new to the category.

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Lessons from abroad: The builder of common ground

How Labatt’s Todd Allen took his Canadian experience building integrated platforms around occasions to the global level.