Beer

colored-gummy-candy

Cannabis edibles to be allowed for sale in December

Regulations announced today also cover packaging rules and who will be allowed to sell new cannabis formats.

5200218267_c1f27410bd_b

Labatt launches in-house social agency

The brewer is bringing Draftline to Canada, partnering with Twitter to build ‘a creative engine powered by data and technology.’

SingleCut-QRCode

SingleCut Beersmiths turns labels into music trivia

The New York-based brewery’s packaging for its Big in Japan IPA label celebrates western tunes that made it big in Japan.

Okanagan1

Okanagan Spring dives into ‘OK Times’

Year two of the beer brand’s summer campaign celebrates youthful, laid-back summer fun.

Sleeman2

Sleeman celebrates craftiness

The beer company has unveiled new creative and a revised brand positioning ahead of the suds-heavy summer season.

Non-alcoholic beer

Brewers tap the potential of non-alcoholic offerings

Amid a decline in overall consumption, beer giants are fueling growth with alternatives that speak to health and wellness trends.

yutacar-28290-unsplash

Molson Coors’ cannabis co picks Rethink as AOR

The agency is working with Truss on developing a portfolio of beverage brands ahead of legalization this fall.

stacktrendering

Belgian Moon gets experiential in a shipping container

The Molson Coors brand will set up a mobile brewery in a unique cultural hub in Toronto.

LCBO Exterior1

LCBO picks Lg2 as new AOR

The crown corp consolidates two previously separate assignments with the agency’s Toronto office.

John Molson

Molson peels back the layers of its history

A new TV commercial supports the brewer’s new masterbrand visual identity for its core labels.

Budweiser

How did Canadians react to this year’s Super Bowl ads?

Research shows that Budweiser’s sustainability message ranked particularly high on likability.

DSC_0020 (4)

Collective Arts to enter cannabis-infused beverages

Collective Project Limited intends to bring the brewer’s focus on art and creativity to the category.

Molson-1

Molson refreshes its labels under new masterbrand approach

The redesign aims to bring renewed focus to the brewer’s legacy and “premiumize” the category to compete with craft beer.

Farnham Bitter-Secret Love

Check it out: Farnham’s stages of bitterness

New ads for the Quebec microbrewery show that bitterness comes with age.

Riedel-02-Sept2018

Steam Whistle brews up big changes

The once-niche beer brand is exploring a further push into experiential and expanding its product portfolio.