Beer

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Jack Russell wins U.S. craft beer assignment

The agency will work on upcoming creative projects for the Bridgeport Brewing and Trumer Pils brands.

Molson Coors Canada Vice President of Marketing David Bigioni.

David Bigioni joins marijuana company Canopy Growth

The former MolsonCoors VP on how to build a not-yet-legal brand.

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The&Partnership wins Sleeman, Sapporo

The agency will lead strategy, creative and digital as the brands’ new AOR.

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Molson Coors names new CMO

Martin Coyle joins from the company’s U.K. and Ireland division to take over marketing for Canada.

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Coors Light goes beyond parties and Frisbee golf

A colour-changing can is at the core of the beer brand’s plans for more inclusive summer marketing.

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Lessons from abroad: The holistic thinker

How a stint in Switzerland helped inform Christine Jakovcic’s approach to collaboration.

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Dunes Beach Beer aims for the lighter side of craft

The Prince Edward County brand hopes to serve as an approachable entry for consumers new to the category.

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Lessons from abroad: The builder of common ground

How Labatt’s Todd Allen took his Canadian experience building integrated platforms around occasions to the global level.

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Tech In Action: A new Guinness experience

VR and smart cups bring a full sensory sampling to grocery stores in the U.K.

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Pairing Molson’s history with Montreal’s

The company partners with an AR app to show its founder’s impact on the city’s development.

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Steam Whistle joins the HBC Collection

The cross-branding collaboration puts HBC stripes in beer cases for Canada 150.

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What consumer excellence means at Molson Coors

The company seeks purpose for 50 individual beer brands under a global mandate for integration.

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Labatt 50 ‘rebrands’ for Canada’s anniversary

The beer born to celebrate one anniversary waves the flag for Canada 150.

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Moosehead looks to the future

The brewery celebrates its 150th anniversary by setting out a vision for the years to come.

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Molson wants a taste of Canada

The brand offers Canadians the opportunity to win its red fridges by nominating those who represent us best.