Beer
Michelob Ultra targets health-conscious drinkers
BeerThe new light beer has arrived in Canada with a marathon-style sampling station and multi-platform campaign.
Bud Light Lime Mojito brings the Miami heat
BeerThe Canadian-specific launch kicks off its video-focused TV and digital video buy today.
Corona celebrates the May long weekend
BeerThe beer brand is counting down to the weekend New Year’s-style with a Facebook app and offline celebrations in Toronto and Montreal.
Molson M paints with tweets
Beer / Out-of-homeThe beer brand is erecting a massive graffiti mural in Toronto that incorporates Twitter handles from 20,000 users.
Budweiser and Blue Jays encourage responsibility
Beer / Sports+EntThe beer brand and baseball team join forces to launch a program that educates fans on drinking in moderation.
Alexander Keith’s launches a cider
Alcoholic Beverages / BeerThe new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.
Budweiser gives hockey fans a big payoff
Beer / Sports+EntThe beer co has launched a contest and campaign which will give one person hockey tickets for life.
Rolling Rock keeps it simple
BeerThe beer brand’s first Canadian campaign, developed by Red Urban in Toronto, champions uncomplicated bar behaviour.
Molson Coors remembers 92 years of the Stanley Cup
Beer / Sports+EntThe brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.
Rolling Rock makes life easier
BeerThe Labatt brand’s first Canadian campaign aims to “uncomplicate” things for its target market.
