Beer

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LCBO names new VP of marketing

Vanda Provato moves from coffee to alcohol, with a mandate to bring more data insights to the crown corp’s marketing.

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Stella Artois gets immersive, again

The brand is activating at Refinery 29′s made-for-Instagram 29Rooms event to get people to pair its beer with food.

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Smaller Agency launches with ‘think big’ ethos

The Toronto-based agency will never grow beyond 12 staff and is already working on a portfolio of beverage and cannabis clients.

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Budweiser is hiring someone to watch hockey

The brand is kicking off its new “Lay It On The Line” campaign by bringing a “chief hockey officer” (and their friends) on board.

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Grolsch gets conversation flowing with film buffs

The beer brand extended its TIFF sponsorship into nearby bars with a movie-themed card game.

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Molson Coors commits to more sustainable packaging by 2025

The brewer outlined its sustainability progress in an annual report, which also included the changes it’s making to its portfolio.

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Waterloo Brewing receives cannabis research license

The craft brewer intends to be “the production partner of choice” for companies looking to produce cannabis-infused beverages.

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Unibroue celebrates Quebec’s ‘joie de vivre’

A new brand positioning for the brewer takes more of a mainstream approach focused on fun and creating memories.

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Muskoka asks urbanites to disconnect

In a campaign for its Detour IPA, the craft brewer moves away from talking about processes and ingredients.

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MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

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Saving the whales with a killer collab

Better communicating its purpose is how Vancouver Island Brewing is hoping to turn its ‘craft beer for dads’ image around.

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O, Molson Canadian, our true and patriot beer!

A look at how the patriotic brand has fought to win brand love over the last 60 years and what it hopes will be its next one-two punch.

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Sapporo takes a deeper look at Western influences

The Japanese beer brand continues to explore cultural exchange in a new four-part docuseries.

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Cannabis edibles to be allowed for sale in December

Regulations announced today also cover packaging rules and who will be allowed to sell new cannabis formats.

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Labatt launches in-house social agency

The brewer is bringing Draftline to Canada, partnering with Twitter to build ‘a creative engine powered by data and technology.’