Beer

influencers

Kronenbourg opens creative hub in hipster haven

The most-sold French beer in the world is hosting an array of events on Toronto’s trendy Ossington strip this summer.

muskoka

Muskoka Brewery dives into digital

For the first time, the craft brewery ventures off its beaten path into online video, social and display.

David Pullara

Hill Street’s first CMO to help launch cannabis-infused beverage line

David Pullara will help the alcohol-free beverage co. enter the space following cannabis legalization.

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Real world meets social content

Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.

smartbeats

Tech in Action: AI that gets the party started

Beer brand Skol creates a smart speaker that’s simply about having a good time.

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Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

5. BeenASlice-OOH

Beer with higher purpose

A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.

Farnham

Check it Out: Farnham’s bitter outlook on life

The Quebec microbrewery casts a dark cloud over everyday occurrences in its latest celebration of bitterness.

Mike1

Budweiser to build a community-centric strategy

The marketer leading Canada’s most popular beer says sports works, but it’s time to evolve.

Andrew Oosterhuis2

Labatt names new director of marketing

As Andrew Oosterhuis (pictured) takes a global role with Stella, Mike D’Agostini takes over Budweiser’s marketing in Canada.

molsondepanneur

Molson Export puts the shine back on depanneurs

The beer brand gives Montreal’s convenience stores a vintage facelift for the return of its stubby bottle.

finngeans

Tech in Action: Using AR to hijack the Super Bowl

Beer brand Finnegans created an app that turned any part of the broadcast into its own big game ad.

budweiserredlight2018

Budweiser’s premium approach to celebrating goals

The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.

coorside

Coors organizes a scavenger hunt for courtside seats

Why the beer brand has turned to Snapchat to get the most out of its Raptors sponsorship.

Red Racer Across The Nation Collaboration Image 1

2017 Strategy Awards: Central City races for red

The Red Racer Across the Nation Collaboration pulled together craft beers from different provinces.