Beer

5. BeenASlice-OOH

Beer with higher purpose

A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.

Farnham

Check it Out: Farnham’s bitter outlook on life

The Quebec microbrewery casts a dark cloud over everyday occurrences in its latest celebration of bitterness.

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Budweiser to build a community-centric strategy

The marketer leading Canada’s most popular beer says sports works, but it’s time to evolve.

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Labatt names new director of marketing

As Andrew Oosterhuis (pictured) takes a global role with Stella, Mike D’Agostini takes over Budweiser’s marketing in Canada.

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Molson Export puts the shine back on depanneurs

The beer brand gives Montreal’s convenience stores a vintage facelift for the return of its stubby bottle.

finngeans

Tech in Action: Using AR to hijack the Super Bowl

Beer brand Finnegans created an app that turned any part of the broadcast into its own big game ad.

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Budweiser’s premium approach to celebrating goals

The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.

coorside

Coors organizes a scavenger hunt for courtside seats

Why the beer brand has turned to Snapchat to get the most out of its Raptors sponsorship.

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2017 Strategy Awards: Central City races for red

The Red Racer Across the Nation Collaboration pulled together craft beers from different provinces.

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2017 Strategy Awards: Budweiser lights up

The brand reached hockey fans with a game-synced beer glass that lit up with each goal.

labattclassic

Check it out: Dive into Labatt’s history

The brand worked with Western University to create a digital archive of the brand’s growth over the last 170 years.

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Budweiser gets serious about Halloween

The brand hopes to leverage a global campaign to drive value for local partners and own the occasion.

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Boreale debuts a new look for its specialized beers

The craft brewer redesigns its Artisan line, hoping to connect with more adventurous drinkers.

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KBS Canada wins Henderson Brewing

In a surprising twist, the Toronto brewer selects a global advertising firm as its first agency partner.

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2017 Brands to Watch: Collective Arts’ chameleon can

The Hamilton brewer designs its brand purpose into its labels.