Opinion

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Why it matters where your data is stored

Cyberimpact’s Antoine Bonicalzi on why storing data on Canadian servers has benefits beyond PIPEDA compliance.

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How fixing the RFP will benefit all of us

Zulu Alpha Kilo’s Zak Mroueh lays out exactly how changing the search process will improve agency-client relationships.

Cannes Lions 2019 : Day Three

Is advertising doing as much good as it thinks it is?

Cannes Lions is a chance to take the pulse of the industry. On the big issues, it has taken two steps forward and one step back.

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Getting below the LGBTQ surface

Fuse president Stephen Brown on how brands should think about authentic representation during Pride month.

Jennifer Horn

A new spin on all things retail

Brands are coming up with some very clever shopper-marketing strategies these days.

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Five ways to impact customer experience through employee initiatives

The Intercept Group’s Andrew Au explains how to make employee experience a priority.

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Retail’s identity crisis

It’s time for brands to be bolder and faster on many fronts.

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In memory of John Straiton

Gary Gray remembers the late ad vet who helped change the creative structure at Ogilvy and sparked a rivalry between offices.

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Pressing play on content

Editor Jennifer Horn on why content remains king for marketers.

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Make championing women core to your business

Microsoft Canada’s Lisa Gibson on why companies need to buy into inclusion and go beyond simple communications.

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Marketers must keep up with the growth of martech

CMA president and CEO John Wiltshire on why even seasoned pros could fall behind if they don’t adapt with new skills.

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Why Canada’s Food Guide is about more than nutrition

McCann’s strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.

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The executive guide to artificial intelligence

From freeing data to starting small, Rubikloud’s CEO Kerry Liu on the best approaches to deploying AI.

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New year, new marketing strategies

Associate publisher Lisa Faktor looks back at the year that was, as well as the year ahead.

Jennifer Horn

All the lonely people

Editor Jennifer Horn examines how brands are making efforts to bring people together.