Opinion

daniele-riggi-635135-unsplash

New year, new marketing strategies

Associate publisher Lisa Faktor looks back at the year that was, as well as the year ahead.

Jennifer Horn

All the lonely people

Editor Jennifer Horn examines how brands are making efforts to bring people together.

Shearer, Daniel

Five ways to spark success in the year ahead

An industry-wide pep talk from Cossette’s EVP and general manager Daniel Shearer.

christopher-gower-291246-unsplash

The problem with dropping the “D-word”

Kickframe’s Tim Dolan on the things marketers need to be sure of before removing “digital” from their vocabulary.

Artificial intelligence

A framework for effective AI

Sklar Wilton’s Marina Laven digs through the research to figure out how to get consumers to welcome the new tech.

patrick-coddou-634070-unsplash

The rise of the generalist

Sarah Ivey of Agents of Necessity explains why evolving past specialists will help ensure survival in the industry.

BackPageFINAL

Back Page: Who will be 2020′s Agency of the Year winner?

Arrivals+Departures reminds us that people, not algorithms, are still at the heart of great work.

Image 1clip1

To make things better, make better things

Publisher Mary Maddever on why industry shifts haven’t changed a marketer’s core role: solving problems creatively.

rawpixel-579255-unsplash

The winds of change

Editor Jennifer Horn examines how agencies have shifted from being campaign builders to problem solvers.

Street Dreams Magazine for AdWeek on October 2, 2018 in New York City.

Overheard at Ad Week NY

Here are some words of wisdom from Lee Clow and other industry luminaries to take with you as we near the end of 2018.

the-creative-exchange-530515-unsplash

How to capture consumers with branded podcasts: column

Eighty-Eight’s Fatima Zaidi offers words of advice for how to make sure consumers actually listen to your content.

MaryMaddeverSM_0638 - Copy

How to leap ahead in marketing

Strategy publisher Mary Maddever on how the Marketing x Mentors program recognizes the importance of evolution.

Kaep

Show your brave face

Editor Jennifer Horn explains why it doesn’t hurt brands to be bold.

awgb

Advertising Week 2018: Living in uncertain times

Agents of Necessity CEO Sarah Ivey explains why tension between the big issues might be what the industry needs.

007_DATA-TECHNOLOGY_City-data-points

Advertising Week 2018: Questions on AI and voice

What leaders at the NYC conference expect marketers to think about if they don’t want to be left behind.