Opinion

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How to avoid being a crappy client (column)

Canopy Growth CMO David Bigioni on being a better leader for your agency partners.

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Agency, disrupt thyself! (column)

Consultant Sarah Ivey weighs in from Ad Week in NYC on why digital-first just isn’t cutting it anymore.

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When marketing diversity, think impact (column)

Public’s Steve Steck on checking our biases and what marketers need to be doing better.

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Start thinking about your screen-less presence (column)

Mitch Joel gives brands the questions they should be asking in a voice-centred market.

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Are celebrity gift lounges worth it? (column)

With TIFF drawing celebrities and sponsors to the spotlight, Dina Vieira points to pitfalls in one popular strategy.

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Five things I’d tell my younger marketer self (column)

PepsiCo’s Nancy Rooney passes on lessons taught by hindsight to millennial marketers.

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Ad-focused budgets threaten engagement: column

Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.

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Taking spending to the streets pays off: column

Napier Simpson’s experiment shows shareability can drive results, even with smaller budgets.

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Making TV mass again

Managing editor Jennifer Horn on fall TV’s nostalgic wave.

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A cage match between art and science

DDB Canada COO Lance Saunders on how the old communications playbook based on reasoned messaging has changed.

Canada

Canada who? (column)

The Township’s Karen Howe finds truth in parody and builds her case for why American marketers must realize our differences.

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Lessons from creeping my kid’s social media: column

JWT’s Rebecca Brown on why we should ignore certain stereotypes about gen Z and look at how they really use their apps.

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How SickKids played to win: column

Following its AToMiC Grand Prix win, the foundation’s marketer breaks down its performance brand attitude.

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Automated creativity is inevitable (and a good idea): column

Mitch Joel pokes holes in the idea that the creative process is off limits to AI.

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Purpose, now more than ever: column

BBDO’s Thomas Kenny shows pop culture has come out swinging in the Age of Trump. Marketers should too.