Opinion

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It’s simple even though it’s not

Editor Jennifer Horn on why embracing a more nuanced understanding of gender is less complicated than it might seem.

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The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

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Maple Leaf Foods CEO ‘livid’ after Iran plane crash

Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.

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How creating opportunities helps make social change

Impakt’s Paul Klein on why small actions informed by those directly experiencing the problem is the most effective approach.

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Decoding visions of 2020

Karen Howe weighs in with predictions for the year ahead and what they mean for agencies and the state of creativity.

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How to take control of your own digital upskilling

From the Tech newsletter: Microsoft’s Lisa Gibson explains why non-IT staff need to improve their digital know-how.

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It’s time to end the tyranny of impressions

Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.

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Reengineering Goliath with data, and David with scale

Associate publisher Lisa Faktor on using science-side marketing tools to de-risk big, bold brand ideas.

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Brand thinkers make the industry go ’round

Editor Jennifer Horn on promoting agency powers of building empathy, humanity and brave thinking into brands.

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On shopper ethics, data, insights and mapping the road ahead

Publisher Mary Maddever on the challenges strategy will focus on in 2020 and beyond.

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The innovation playbook

Editor Jennifer Horn on how slow-moving laggards can set the pace to become a leader in disruption.

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Is marketing in trouble?

John Wiltshire, president and CEO of the CMA, explains how to ensure your work remains valuable for your company.

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We all have a shelf life

Frank Palmer on why support for NABS is more important than ever in a time of “best before” career paths.

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What I wish I had known about my clients

HBC’s Allison Litzinger tells agency staff what she’s learned after a year client-side, from in-housing to effective collaboration.

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Advertising Week 2019: Don’t worry, be happy

How thought leaders are approaching consumers who are feeling increasingly anxious and fatigued in a connected world.