Opinion

rawpixel-579255-unsplash

The winds of change

Editor Jennifer Horn examines how agencies have shifted from being campaign builders to problem solvers.

Street Dreams Magazine for AdWeek on October 2, 2018 in New York City.

Overheard at Ad Week NY

Here are some words of wisdom from Lee Clow and other industry luminaries to take with you as we near the end of 2018.

the-creative-exchange-530515-unsplash

How to capture consumers with branded podcasts: column

Eighty-Eight’s Fatima Zaidi offers words of advice for how to make sure consumers actually listen to your content.

MaryMaddeverSM_0638 - Copy

How to leap ahead in marketing

Strategy publisher Mary Maddever on how the Marketing x Mentors program recognizes the importance of evolution.

Kaep

Show your brave face

Editor Jennifer Horn explains why it doesn’t hurt brands to be bold.

awgb

Advertising Week 2018: Living in uncertain times

Agents of Necessity CEO Sarah Ivey explains why tension between the big issues might be what the industry needs.

007_DATA-TECHNOLOGY_City-data-points

Advertising Week 2018: Questions on AI and voice

What leaders at the NYC conference expect marketers to think about if they don’t want to be left behind.

Screen Shot 2018-10-04 at 9.37.23 AM

Advertising Week 2018: The brand balancing act

When it comes to purpose and their place in a consumer’s life, brands need to be aware of when they are overstepping.

20181002_123701

Advertising Week 2018: What to do about data

Attendees at the conference are nervous about compliance. Is being more consumer-centric the answer?

20181001_140240

Advertising Week 2018: Catching up on diversity

Supporting minorities was a frequent topic on the first day of the conference, though some are further along than others.

forum

How to harness the pratfall effect

Manning Gottlieb OMD’s Richard Shotton uses behavioural psychology to show that the perfect brand strategy is to be imperfect.

0pener

Comparing notes & thriving on chaos

Editor Jennifer Horn on how the dissolving borders between digital and physical retail is making some brands stronger.

SickKids VS COVER1

Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

Harassment

Business suffers when women flee (editorial)

Female talent is being bullied out of advertising and the industry is worse for it.

Failure crisis concept lost business career education opportunity

Six tips on how to be a semi-decent agency partner

Identifying a shared belief between a brand and its biggest believers is key, according to Rethink’s Aaron Starkman.