Opinion

Workforce2

Five ways to impact customer experience through employee initiatives

The Intercept Group’s Andrew Au explains how to make employee experience a priority.

Straiton (retouch glasses) & Gary copy

In memory of John Straiton

Gary Gray remembers the late ad vet who helped change the creative structure at Ogilvy and sparked a rivalry between offices.

CommonGround

Pressing play on content

Editor Jennifer Horn on why content remains king for marketers.

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Make championing women core to your business

Microsoft Canada’s Lisa Gibson on why companies need to buy into inclusion and go beyond simple communications.

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Marketers must keep up with the growth of martech

CMA president and CEO John Wiltshire on why even seasoned pros could fall behind if they don’t adapt with new skills.

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Why Canada’s Food Guide is about more than nutrition

McCann’s strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.

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The executive guide to artificial intelligence

From freeing data to starting small, Rubikloud’s CEO Kerry Liu on the best approaches to deploying AI.

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New year, new marketing strategies

Associate publisher Lisa Faktor looks back at the year that was, as well as the year ahead.

Jennifer Horn

All the lonely people

Editor Jennifer Horn examines how brands are making efforts to bring people together.

Shearer, Daniel

Five ways to spark success in the year ahead

An industry-wide pep talk from Cossette’s EVP and general manager Daniel Shearer.

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The problem with dropping the “D-word”

Kickframe’s Tim Dolan on the things marketers need to be sure of before removing “digital” from their vocabulary.

Artificial intelligence

A framework for effective AI

Sklar Wilton’s Marina Laven digs through the research to figure out how to get consumers to welcome the new tech.

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The rise of the generalist

Sarah Ivey of Agents of Necessity explains why evolving past specialists will help ensure survival in the industry.

BackPageFINAL

Back Page: Who will be 2020′s Agency of the Year winner?

Arrivals+Departures reminds us that people, not algorithms, are still at the heart of great work.

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To make things better, make better things

Publisher Mary Maddever on why industry shifts haven’t changed a marketer’s core role: solving problems creatively.