Opinion

Jennifer Horn

Brand thinkers make the industry go ’round

Editor Jennifer Horn on promoting agency powers of building empathy, humanity and brave thinking into brands.

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On shopper ethics, data, insights and mapping the road ahead

Publisher Mary Maddever on the challenges strategy will focus on in 2020 and beyond.

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The innovation playbook

Editor Jennifer Horn on how slow-moving laggards can set the pace to become a leader in disruption.

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Is marketing in trouble?

John Wiltshire, president and CEO of the CMA, explains how to ensure your work remains valuable for your company.

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We all have a shelf life

Frank Palmer on why support for NABS is more important than ever in a time of “best before” career paths.

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What I wish I had known about my clients

HBC’s Allison Litzinger tells agency staff what she’s learned after a year client-side, from in-housing to effective collaboration.

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Advertising Week 2019: Don’t worry, be happy

How thought leaders are approaching consumers who are feeling increasingly anxious and fatigued in a connected world.

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Advertising Week 2019: Ageism and ableism on the agenda

Speakers went beyond perfunctory insights on gender and race to take a more holistic and empathetic perspective on diversity.

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How I stopped holding myself back

Devon Williamson explains how a lack of leadership and examples to follow keeps women from pursuing opportunities they deserve.

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Should Ad Standards take election ad complaints?

President and CEO Jani Yates explains the stance the organization takes on political messages (and wonders if it should change).

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Have agencies lost their sense of purpose?

The Local Collective’s Michael Ash asks why clients’ obsession with brand purpose hasn’t extended to their agency partners.

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Why it matters where your data is stored

Cyberimpact’s Antoine Bonicalzi on why storing data on Canadian servers has benefits beyond PIPEDA compliance.

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How fixing the RFP will benefit all of us

Zulu Alpha Kilo’s Zak Mroueh lays out exactly how changing the search process will improve agency-client relationships.

Cannes Lions 2019 : Day Three

Is advertising doing as much good as it thinks it is?

Cannes Lions is a chance to take the pulse of the industry. On the big issues, it has taken two steps forward and one step back.

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Getting below the LGBTQ surface

Fuse president Stephen Brown on how brands should think about authentic representation during Pride month.