Opinion

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Ad-focused budgets threaten engagement: column

Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.

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Taking spending to the streets pays off: column

Napier Simpson’s experiment shows shareability can drive results, even with smaller budgets.

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Making TV mass again

Managing editor Jennifer Horn on fall TV’s nostalgic wave.

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A cage match between art and science

DDB Canada COO Lance Saunders on how the old communications playbook based on reasoned messaging has changed.

Canada

Canada who? (column)

The Township’s Karen Howe finds truth in parody and builds her case for why American marketers must realize our differences.

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Lessons from creeping my kid’s social media: column

JWT’s Rebecca Brown on why we should ignore certain stereotypes about gen Z and look at how they really use their apps.

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How SickKids played to win: column

Following its AToMiC Grand Prix win, the foundation’s marketer breaks down its performance brand attitude.

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Automated creativity is inevitable (and a good idea): column

Mitch Joel pokes holes in the idea that the creative process is off limits to AI.

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Purpose, now more than ever: column

BBDO’s Thomas Kenny shows pop culture has come out swinging in the Age of Trump. Marketers should too.

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The value of teaching resiliency (column)

Xerox’s Ernie Philip says corporate leaders need to teach their staff resilience to navigate change.

IAB

NY Ad Week blog: The path to sustainable advertising

Publisher Mary Maddever on the quest for a kinder, gentler Minority Report-less future.

Periscope

Periscope’s marketing potential

How brands can take real-time mundane content and create smart marketing.

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Ad Week: Why failure is necessary – and good

Storytelling lessons from Kevin Spacey, the new internet-giant era for agencies and the need for bravery all around.

What content marketers can learn from mom publishers

Performance Content Group’s Paul Cowan on competing for attention against baby videos and cat memes.

Cannes blog: Mental health takes the stage

Campbell’s Philip Donne checks out award-winning, stigma-tackling work from the Palais.