Branding

CIBC_PRIDE2

CIBC puts the focus on ‘I’ during Pride

The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.

Scottie

Kruger introduces new Scotties brand mascot

A launch campaign featuring Scottie the dog aims to reinforce the top-selling tissue brand’s soft and strong positioning.

vanhouttestores

Van Houtte celebrates 100 years with foodie in-store promos

The Montreal-born brand is offering everything from recipe booklets to cooking classes as it celebrates a century in business.

Vegan Delights - Family

Maison Riviera expands distribution of Vegan Delight

Non-dairy yogurt line now in 900 stores after the brand found it appeals to a wide range of health-conscious Canadians.

rawpixel-4

Looking beyond the Big Idea

Experts weigh in on how the agency search process is changing and what marketers want from their creative partners today.

image1-622x777

How a Toronto tech hub fits into WW’s new mission

The rebranded wellness company’s VP of engineering on utilizing member data and meeting the needs of a new target.

wine-rack2

Wine Rack invites Canadians to relax

The wine and cider retailer is expanding its summer campaign across 164 stores through the summer months.

Sleeman2

Sleeman celebrates craftiness

The beer company has unveiled new creative and a revised brand positioning ahead of the suds-heavy summer season.

Walmart_TEDDY_WEB60_E

Walmart hits 25 years in Canada

There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.

bar-mars

M&M’s commandeers a slogan from KFC

The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.

Atrium5

The Marie Kondo Effect hits the Great White North

A flock of retailers from Asia have opened stores in Canada in a bid to cash in on the demand for minimalist aesthetics.

Timothy's-main2

Timothy’s emphasizes the everyday in new brand identity

The Keurig coffee brand shifts from talking about how coffee is made to how it helps people get through their day.

HighLiner-featured

Captain High Liner gets a makeover

High Liner Foods revamps its iconic mascot as part of a brand refresh timed with a brewing ‘renaissance’ in the freezer aisle.

CanadianTire

How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

country harvest packaging2

Weston revamps Country Harvest

New bolder packaging aims to help the brand stand out on shelf by highlighting healthy heart ingredients.