Branding

photobyvaiyulaw_KSWISS_CEOS035

View from the C-Suite: K-Swiss outfits the next gen of CEOs

In an unconventional move, the sneaker brand spent the last two years labelling itself as the shoe for entrepreneurs. And it’s paying off.

-ca-images-Tim_Hortons_Exterior_2

A look at Tim Hortons’ yearlong turnaround

Could the opening of a new innovation cafe be the next big step in the coffee chain’s revitalization efforts?

SidLee_Color_PressRelease

Color promotes a freer cannabis experience

WeedMD designs its first recreational brand to let consumers explore outside of “use cases” popular with the competition.

UnboxedMarket-main

The challenges of building a zero-waste store

Unboxed Market faces the difficult task of convincing companies (and consumers) to go package-free.

Gillette

Brands court the modern man

How companies that once contributed to images of toxic masculinity are trying to be part of the solution.

weedsoldier

Weed Wars: Cannabis brands get creative

Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.

Reunion

Reunion Coffee balances purpose and profit

How the craft roaster has built its business model around sustainability, from ethical sourcing to local retail distribution.

Rebrand1ClipA

O, Molson Canadian, our true and patriot beer!

A look at how the patriotic brand has fought to win brand love over the last 60 years and what it hopes will be its next one-two punch.

OSTEO_alt

Creativity comes to the fore

A growing number of below-the-line disciplines are being called upon to deliver big ideas.

rbcovo2

Why an OVO partnership makes sense for RBC

The bank believes working with the lifestyle brand will help promote its entrepreneurship efforts and attract more younger customers.

bud-pride-can

How brands are activating around Pride

From Bud Light to Air Transat, brands are using the festival to show their support for diversity and inclusion.

volvo 2

Social Engagements: LinkedIn aims to grow beyond B2B ads

The platform’s head of marketing solutions in Canada talks attracting B2C clients.

DSC00480 (1)

How New Balance became king of the rebrand

The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.

Brand-of-the-year

Call for 2019 Brands of the Year now open

Strategy is accepting nominations for companies that have a marketing success story to tell.

CIBC_PRIDE2

CIBC puts the focus on ‘I’ during Pride

The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.