Branding

Hunt's Heirloom

Hunt’s enters foodie territory

The ConAgra brand is reaching for the premium market with new heirloom tomatoes packaged in a smaller format.

Sid Lee2

Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

MES RoundTable 1

The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.

Spirit Leaf Inc--Spirit Leaf Inc- Unveils Concept Design for Rec

A high-style retail model

Why Spirit Leaf is taking design cues from lifestyle brands in its approach to cannabis retail.

Edo4

Edo Japan opens millennial-friendly eatery

The restaurant is rolling out its Fresh Take speed and convenience-driven concept ahead of further Canadian expansion.

New Balance3

New Balance declares its independence

The brand highlights its widening product range, from sports to lifestyle, in a new global platform and campaign.

Handicap International

Check it Out: Handicap International gets inclusive

The organization has opted for a more culturally appropriate name in a rebranding effort led by Cossette.

Church&State2

The Tite Group becomes Church+State

The agency has rebranded to better reflect the nature of its work and realities of advertising.

CF-Olympics

Cadillac Fairview’s ‘optimistic’ view of the future

With a digital spot promoting its sponsorship of the Olympics, the company launches its new “Brighter” brand platform.

UBER04

Shelly’s mission: getting people home safely

Uber and MADD share a story of grief from a driver who is fighting impaired driving.

Penguin Walmart2

Walmart partners with Penguin Pick-Up

Two co-branded locations expand the retailer’s reach into areas of Toronto where access to its grocery offering is limited.

1b

Unlocking your inner brand hacker

Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.

Working Group analyzing Reports

How to drive ‘brand love’

A new survey by Oath identifies six key factors that generate the most brand affinity.

Junos

The Juno Awards get a new look

The Canadian Academy of Recording Arts and Sciences hopes refreshed branding will convey it is more than one awards show.

Balzacs41

Balzac’s gets into events with visual refresh

The roaster’s newest cafe will double as an event space to diversify its business beyond just “great coffee.”