Branding

Bunz_NEW2

Bunz trades up its branding

As the bartering platform grows, it updates its look in an attempt to welcome new members.

Hotels

Branded lodgings on the rise

Birks, West Elm and Equinox Fitness add hospitality to their brand mix.

shutterstock_416005288

Searching for Joe Canada

As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.

stereopaper

Stereo+ unveils brand overhaul

Refreshed design, a new platform and modernized stores aim to help the audio retailer win younger customers.

Red_Holiday_Cups_2016_(4)

Starbucks shares the spirit of the season

This year’s holiday cups promote togetherness with 13 designs created by customers during last year’s campaign.

shutterstock_336271163

Weigh in on the state of the industry

Share your thoughts on the marketing and agency world, plus vote for Marketer of the Year.

transatcalling

Transat embraces anticipation

The airline’s first campaign with new AOR Sid Lee comes with refreshed branding and an aspirational platform.

atrseic 2

Back page: The logo data made

After playing with some numbers, FCB/Six predicts the winner for next year’s Brand of the Year.

shutterstock_243346276

If you’re not careful, you can lose the mojo

Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.

BOY-intro1

Introducing strategy’s 2016 Brands of the Year

Check out the stand-outs from this past year, plus who to keep an eye on.

www.fahimkassam.com

Strategy’s Brand to Watch 2016: Reigning Champ

We look at how the made-in-Vancouver sportswear brand made a big splash this year.

IKEA_PopUp_160511_0029_HiRes

Ikea is Swedish for…

As the retailer celebrates 40 years in Canada, we walk through the brand’s colourful evolution and look at what made it twinkle.

_DSC0849

Strategy’s Brand to Watch 2016: Beau’s

Keep an eye out for this Ontario brewer as its momentum continues to build through a feel-good authentic approach.

17136450999_0d9c98cc12_o

Brands of the Year 2016: Catering to the Drake traveller

How the brand is spreading Canadiana cool through its hotels, general stores and more.

shutterstock_253938001

Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.