Branding

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If you’re not careful, you can lose the mojo

Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.

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Introducing strategy’s 2016 Brands of the Year

Check out the stand-outs from this past year, plus who to keep an eye on.

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Strategy’s Brand to Watch 2016: Reigning Champ

We look at how the made-in-Vancouver sportswear brand made a big splash this year.

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Ikea is Swedish for…

As the retailer celebrates 40 years in Canada, we walk through the brand’s colourful evolution and look at what made it twinkle.

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Strategy’s Brand to Watch 2016: Beau’s

Keep an eye out for this Ontario brewer as its momentum continues to build through a feel-good authentic approach.

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Brands of the Year 2016: Catering to the Drake traveller

How the brand is spreading Canadiana cool through its hotels, general stores and more.

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Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

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Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.

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Brands of the Year 2016: Simons says, expand

The 176-year-old Quebec retailer has been building its brand across Canada, forging ahead in a competitive retail environment.

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Brands of the Year 2016: Hellmann’s sustainable message

How the mayo is keeping its Real Food Movement fresh after nearly a decade.

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Brands of the Year 2016: Leader of the pack

Here’s how President’s Choice spent the past 30 years challenging what it means to be a store brand.

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ICA debuts new brand identity

The refreshed visuals, created by Sid Lee, will be deployed across all of the organization’s initiatives.

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Brands of the Year 2016: Cineplex sees the big picture

Movies and gaming and dining, oh my! How the once-traditional theatre chain is diversifying its business.

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Rethinking tea and sympathy

Why Rethink Breast Cancer has turned to a new product line to educate Canadians and help provide more useful gifts.

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Primus debuts a new brand

The telco’s rebranding looks to make it more approachable for both consumers and small businesses.