What’s behind Creative Effectiveness wins?

Warc breaks down what the winning and shortlisted entries at Cannes had in common this year.


Rejecting ‘techvertising’

Stop using tech for tech’s sake and start gaining real insights from data, writes Proximity Canada’s Rene Rouleau.


The real problem with ad awards

Faris Yakob on why the shows themselves aren’t what should be up for debate.


Throwback to Cannes: The Canada party

Missing the Croisette? Check out this gallery of photos from our country’s festivities on the beach.


Cannes wrap-up: A big year for Canada

See the final awards tally, plus a look back at our coverage from the festival.


Canada strikes Gold, Silver and Bronze in Film

People may have shorter attention spans today, but that’s not stopping brands from making long-format content, says juror Darren Clarke of this year’s work.


Leo, Grey stand tall in Titanium and Integrated

Canada’s top-performing campaigns at Cannes this year have each earned a Lion in one of the festival’s most coveted categories.

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In the jury room with… Google’s Michael Joffe

The juror on why brands need to stop playing nice and what #LikeAGirl could have done to place higher in Branded Content.

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Canada shut out of Film Craft

Four chances were not enough in the increasingly crowded category, with the Grand Prix going to U.K.-based John Lewis’ Christmas spot.

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Canada’s four Branded Content wins

Our country takes home two Silvers and two Bronzes in the category.

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Cannes 2015: Navigating YouTube and beyond

Reza Izad, CEO and co-founder of Collective Digital Studios, on the future of collaboration between brands and content creators.

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No Grand Prix or Canadian win in Creative Data

But the work that did win in the category, as well as in Innovation, offer lessons on where both are headed.