Canadian Young Lions Competition opens with two new categories: PR and Design

Registration for The Globe and Mail’s 2025 Canadian Young Lions Competition opened Monday. Until Feb. 9, Canada’s young creative minds can register to compete on the world stage at the competition at the Cannes Lions International Festival of Creativity from June 16 to 20 in Cannes, France.

The Canadian Young Lions Competition offers young professionals the chance to showcase their ingenuity in one of six competitive categories: Print, Film, Digital, Media, Marketers and, new to Canada in 2025, PR and Design. The new PR category is sponsored by Edelman Canada. The lineup of sponsors also includes Interac as the sponsor of the Marketers category and Snap Inc., returning as the Media category sponsor. This year, LG2 also contributed to the competition’s design, while Edelman Canada provided PR support.

Submissions are judged by a panel of industry leaders within each category, and Canadian Gold, Silver, and Bronze winners will be announced on April 30, 2025 at the CMDC Media Summit.

Gold-winning teams will then win a trip to Cannes to compete against the best creative teams all over the world in the Global Young Lions Competition and attend the Cannes Lions International Festival.

As the Canadian Competition Representative, The Globe and Mail covers registration fees, delegate passes, flights and accommodation for competitors traveling to Cannes.

The 2025 Canadian Young Lions competition is further supported by the addition of new advisory board members Bianca Freedman, CEO for Edelman Canada, and Sabaa Quao, chief creative and innovation officer of Cossette.

Co-Chairs for the 2025 Canadian Young Lions Competition

Young Lions Design co-chairs

Stephanie Yung, chief design officer, Zulu Alpha Kilo
Laura Stein, creative director, Bruce Mau Design

Young Lions PR co-chairs

Shauna Roe, vice president and creative director, Edelman Canada
Eva Salem, senior vice-president of marketing and brand, Canadian Tire

Young Lions Marketers co-chair

Susan Irving, chief marketing officer, Kruger Products

Young Lions Film/Print co-chairs

Mary Maddever, EVP and editorial director, Brunico Communications
Luc Du Sault, partner and CCO, LG2

Young Lions Media co-chairs

Brooke Leland, managing partner, Jungle Media
Shannon Lewis, president, CMDC

Young Lions Digital co-chairs

Karen Howe, founder, The Township Group
Sabaa Quao, chief creative and innovation officer, Cossette