News

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A campaign that aims to end gun violence with your mind

The launch for Operation Prefrontal Cortex uses dramatic messaging to bring a meditation-based solution to Toronto.

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New initiatives put plastic waste into the spotlight

Companies including Walmart, P&G and Unilever are highlighting efforts to curb their environmental impact.

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Gen Z ‘demand’ brands have a strong purpose

Wattpad’s head of brand partnerships discusses the role of cause marketing in trying to connect with young Canadians.

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Spotify holds a personalized bingo game

The music streaming service adds an experiential element to its annual “Wrapped” feature.

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Edelman Montreal expands its ranks

The agency has added several new staff amid a wave of new business wins.

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Sporting Life Group’s new CMO on leading two sport retail icons

Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.

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Health Canada amends rules on food marketing

New guidelines will only restrict ads directed at children, instead of capturing all food that exceeds certain nutrition criteria.

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Up to the Minute: A wave of hires, promotions at Tank

Plus, experiential shop XMC names partner and EVP, and Idea Rebel lands work with the NBA.

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In conversation with Labatt president Kyle Norrington

The former VP of global marketing for AB-InBev reveals his priorities as he takes leadership of the company in Canada.