Introducing strategy’s 2016 Brands of the Year
Check out the stand-outs from this past year, plus who to keep an eye on.
AlarmForce debuts its brand refresh
A new campaign takes a lighthearted approach to showing all the ways it gives customers peace of mind.
Media Agency of the Year shortlist announced
Here are the finalists for strategy’s MAOY award, and the jury that picked them.
BBDO strengthens its C-suite
A big focus for the shop today is content and data, with changes being made to drive that.
Cognizant acquires Idea Couture
The Toronto-based agency will bring its innovation and digital chops to Cognizant Digital Works.
Johnsonville introduces racing fans to a giant grill
The sausage brand will be serving a lot of brats at the Honda Indy Toronto as part of a cross-country event circuit.
Who are the most trusted retailers online?
Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
Brunico Communications acquires Achilles Media
Strategy’s parent company has acquired the assets of Toronto-based Achilles, including the operating rights to the Banff World Media Festival.
Ikea Canada names new country marketing manager
Lauren MacDonald was promoted to oversee the brand’s marketing strategy.
Bosch, Thermador target wealthy cooks
The campaigns are the first for the home appliance brands since Sandbox won the account last fall.
Car dealerships tap NFC tech for better shopping
Digital shop Tuku uses the in-store tech to provide more in-depth content on vehicle features to potential buyers.
Tangerine brings biometrics to its new app
The bank is promoting the new tools with a series of online videos.
Cadillac Fairview invests in the outdoors
The property company is putting $21 million into its north Toronto open-air mall.
Auto sales continue to lead retail growth
Retail sales were up in February, with Canadians willing to make large purchases.
DentsuBos expands leadership roles in Montreal
VPs on the creative, account and production teams have new responsibilities.