News

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What are Canadians’ spending priorities?

Research from Mintel suggests a feeling of greater financial security and increased spending on experiences.

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Waking up to consumer needs of today (and tomorrow)

Part two of strategy’s MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.

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J.P. Wiser’s takes user-generated content offline

The whisky brand has been collecting “toasts” from Canadians and delivering them publicly under its “Hold It High” campaign.

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Desjardins captures the DIY investor market

The bank has partnered with fintech startup Hardbacon in an attempt to attract younger self-directed investors.

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Lululemon strikes a party pose

The company celebrates 20 years by ‘evolving’ its shopping bags, launching a capsule collection and hosting birthday parties.

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Preparing for the consumer landscape of tomorrow

In part one of strategy’s MES roundtable, marketers at leading brands discuss the evolving role of the CMO.

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Corner Office Shifts: Hallmark Canada’s new president

A round-up of senior-level changes you may have missed.

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Who will take home an Agency of the Year prize?

The final list of AOY contenders is revealed, with the winners announced Nov. 1 at the awards gala.

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Here is the Digital AOY shortlist

Here’s the agencies with a chance to prove their digital excellence at this year’s awards.

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The Media AOY shortlist revealed

Here’s who has a chance to collect a top prize at the November Agency of the Year awards gala.