Dustin Rideout joins MLSE
Sid Lee’s former SVP and partner will lead brand and fan experience for the sports organization.
YWCA fashions a controversial clothing brand
Juniper Park/TBWA helps set up shop for a fictitious label that calls out naysayers who put the blame on rape victims.
The 2017 CASSIES shortlist revealed
The awards have also debuted a new index ranking agencies on their total achievements over the years.
Check it out: A celebration of Montreal
The city commemorates it 375th birthday with a campaign celebrating its history and defining moments.
Introducing strategy’s 2016 Brands of the Year
Check out the stand-outs from this past year, plus who to keep an eye on.
AlarmForce debuts its brand refresh
A new campaign takes a lighthearted approach to showing all the ways it gives customers peace of mind.
Media Agency of the Year shortlist announced
Here are the finalists for strategy’s MAOY award, and the jury that picked them.
BBDO strengthens its C-suite
A big focus for the shop today is content and data, with changes being made to drive that.
Cognizant acquires Idea Couture
The Toronto-based agency will bring its innovation and digital chops to Cognizant Digital Works.
Johnsonville introduces racing fans to a giant grill
The sausage brand will be serving a lot of brats at the Honda Indy Toronto as part of a cross-country event circuit.
Who are the most trusted retailers online?
Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
Brunico Communications acquires Achilles Media
Strategy’s parent company has acquired the assets of Toronto-based Achilles, including the operating rights to the Banff World Media Festival.
Ikea Canada names new country marketing manager
Lauren MacDonald was promoted to oversee the brand’s marketing strategy.
Bosch, Thermador target wealthy cooks
The campaigns are the first for the home appliance brands since Sandbox won the account last fall.
Car dealerships tap NFC tech for better shopping
Digital shop Tuku uses the in-store tech to provide more in-depth content on vehicle features to potential buyers.