News

Rosie & Paul August 2016 (1)

BBDO strengthens its C-suite

A big focus for the shop today is content and data, with changes being made to drive that.

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Cognizant acquires Idea Couture

The Toronto-based agency will bring its innovation and digital chops to Cognizant Digital Works.

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Johnsonville introduces racing fans to a giant grill

The sausage brand will be serving a lot of brats at the Honda Indy Toronto as part of a cross-country event circuit.

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Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

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Brunico Communications acquires Achilles Media

Strategy’s parent company has acquired the assets of Toronto-based Achilles, including the operating rights to the Banff World Media Festival.

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Ikea Canada names new country marketing manager

Lauren MacDonald was promoted to oversee the brand’s marketing strategy.

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Bosch, Thermador target wealthy cooks

The campaigns are the first for the home appliance brands since Sandbox won the account last fall.

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Car dealerships tap NFC tech for better shopping

Digital shop Tuku uses the in-store tech to provide more in-depth content on vehicle features to potential buyers.

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Tangerine brings biometrics to its new app

The bank is promoting the new tools with a series of online videos.

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Cadillac Fairview invests in the outdoors

The property company is putting $21 million into its north Toronto open-air mall.

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Auto sales continue to lead retail growth

Retail sales were up in February, with Canadians willing to make large purchases.

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DentsuBos expands leadership roles in Montreal

VPs on the creative, account and production teams have new responsibilities.

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Calling all agencies: it’s AOY entry season

Strategy’s Agency of the Year awards is open for entries, with names of cases due May 16.