News

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Up to the Minute: New wins for DAC and UM

Plus, Garnier’s new PR shop and more news you may have missed.

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A note to our new readers

Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.

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Dustin Rideout joins MLSE

Sid Lee’s former SVP and partner will lead brand and fan experience for the sports organization.

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YWCA fashions a controversial clothing brand

Juniper Park/TBWA helps set up shop for a fictitious label that calls out naysayers who put the blame on rape victims.

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The 2017 CASSIES shortlist revealed

The awards have also debuted a new index ranking agencies on their total achievements over the years.

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Check it out: A celebration of Montreal

The city commemorates it 375th birthday with a campaign celebrating its history and defining moments.

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Introducing strategy’s 2016 Brands of the Year

Check out the stand-outs from this past year, plus who to keep an eye on.

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AlarmForce debuts its brand refresh

A new campaign takes a lighthearted approach to showing all the ways it gives customers peace of mind.

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Media Agency of the Year shortlist announced

Here are the finalists for strategy’s MAOY award, and the jury that picked them.

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BBDO strengthens its C-suite

A big focus for the shop today is content and data, with changes being made to drive that.

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Cognizant acquires Idea Couture

The Toronto-based agency will bring its innovation and digital chops to Cognizant Digital Works.

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Johnsonville introduces racing fans to a giant grill

The sausage brand will be serving a lot of brats at the Honda Indy Toronto as part of a cross-country event circuit.

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Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

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Brunico Communications acquires Achilles Media

Strategy’s parent company has acquired the assets of Toronto-based Achilles, including the operating rights to the Banff World Media Festival.