How to overcome Canadians’ waning trust in business
Edelman’s annual Trust Barometer brought some bad news, but engaging employees may be the solution.
Brand Doctors: Moving past #DeleteUber
Will an ongoing social movement wreak long-term damage for the disruptor company? Our experts have their say.
Tilley looks to endure in new markets with new consumers
A stylish play from a company that’s built on function over fashion.
How to gain (or lose) influence
Ipsos’ Steve Levy shows what makes or breaks an influential brand in Canada.
Insights of the Week – Jager’s up-market moves
The most essential industry intelligence from the the past seven days.
Habs’ farm team shows off its new colours
Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.
Sponsorship growth slowing in N.America: report
IEG’s annual report shows North America will lag global investments, but sports remains top of the pile.
Up to the Minute: National adds to its Atlantic team
Plus, Warc launches new awards and more news you may have missed.
Up to the Minute: New wins for DAC and UM
Plus, Garnier’s new PR shop and more news you may have missed.
A note to our new readers
Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.
Dustin Rideout joins MLSE
Sid Lee’s former SVP and partner will lead brand and fan experience for the sports organization.
YWCA fashions a controversial clothing brand
Juniper Park/TBWA helps set up shop for a fictitious label that calls out naysayers who put the blame on rape victims.
The 2017 CASSIES shortlist revealed
The awards have also debuted a new index ranking agencies on their total achievements over the years.
Check it out: A celebration of Montreal
The city commemorates it 375th birthday with a campaign celebrating its history and defining moments.