News
Extreme Group lands Atlantic Lottery account
Agencies / NewsThe agency has begun working on the organization’s Scratch, Draw, Sports, Destination and e-Gaming lines of business.
Sun Life Financial chooses Draftfcb as AOR
Industry Moves / NewsThe financial services company and the Toronto-based agency will start working on a national advertising campaign set to launch later this year.
Coca-Cola Zero grabs the moment
NewsThe brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.
JWT’s Brent Choi makes two key hires
Hires / Industry Moves / NewsRyan Spelliscy joins as SVP, CD while Carolyn Bingham returns to agency as VP, creative operations.
Air France-KLM choose Bleublancrouge
Industry Moves / NewsThe European-based airline group picked the Montreal shop to be its strategic, advertising and marketing agency for Canada
Canada Post launches an agency workshop series
NewsThe mail corporation has tapped Strategies Marketing Direct’s Mark Morin (pictured) to help promote direct mail advertising.
Argyle and Strategic Objectives big winners at ACE Awards
Awards / NewsArgyle’s tuition discount campaign for Ontario earns it Best PR Campaign prize while Strategic’s work on the 100th birthday of Oreo wins it Best Creative PR Campaign honours.
Rethink hires two, promotes one
Hires / Industry Moves / NewsThe agency brings in Steve Cousins as CD for its Vancouver shop, as well as adding a new creative and promoting another for its Toronto office.
Alexander Keith’s hits the road
Beer / Experiential / News / Shopper MarketingStrategy talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.
Donald Barnes dies
NewsThe former Ogilvy managing director passed away late last week.
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