Joe Fresh expands footwear with Aldo deal
The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.
Schick gets a Slice of branded content
A new multi-platform comedy series, MsLabelled, will be available first on Shaw Media’s Slice.ca.
Sid Lee wins Club Med business
The agency will take on creative direction for the resort brand’s experiential project with Cirque du Soleil.
Peter Ignazi and Carlos Moreno join Cossette
The ECDs have left BBDO to assume the role of co-CCOs as Cossette refocuses on its expansion plans.
Why don’t Canadians trust businesses?
Canadians are a skittish bunch, according to Edelman’s annual Trust Barometer. And the economy isn’t helping.