News

Aldo bananas

Joe Fresh expands footwear with Aldo deal

The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.

Ms

Schick gets a Slice of branded content

A new multi-platform comedy series, MsLabelled, will be available first on Shaw Media’s Slice.ca.

shutterstock_131233523

Sid Lee wins Club Med business

The agency will take on creative direction for the resort brand’s experiential project with Cirque du Soleil.

Cossette_New Hires

Peter Ignazi and Carlos Moreno join Cossette

The ECDs have left BBDO to assume the role of co-CCOs as Cossette refocuses on its expansion plans.

business broken deal

Why don’t Canadians trust businesses?

Canadians are a skittish bunch, according to Edelman’s annual Trust Barometer. And the economy isn’t helping.