News

AAEAAQAAAAAAAAa0AAAAJGY2MDZiM2E1LWQwNjMtNGJhYy1iYWUyLWI0NjI3YjEyMDQzZg

Dustin Rideout joins MLSE

Sid Lee’s former SVP and partner will lead brand and fan experience for the sports organization.

IMG_4322

YWCA fashions a controversial clothing brand

Juniper Park/TBWA helps set up shop for a fictitious label that calls out naysayers who put the blame on rape victims.

_MG_6048_sm

The 2017 CASSIES shortlist revealed

The awards have also debuted a new index ranking agencies on their total achievements over the years.

Copied from Stimulant - MTL2

Check it out: A celebration of Montreal

The city commemorates it 375th birthday with a campaign celebrating its history and defining moments.

BOY-intro1

Introducing strategy’s 2016 Brands of the Year

Check out the stand-outs from this past year, plus who to keep an eye on.

alarmforce

AlarmForce debuts its brand refresh

A new campaign takes a lighthearted approach to showing all the ways it gives customers peace of mind.

MAOY

Media Agency of the Year shortlist announced

Here are the finalists for strategy’s MAOY award, and the jury that picked them.

Rosie & Paul August 2016 (1)

BBDO strengthens its C-suite

A big focus for the shop today is content and data, with changes being made to drive that.

ideacouture2

Cognizant acquires Idea Couture

The Toronto-based agency will bring its innovation and digital chops to Cognizant Digital Works.

BTG_SidePassengeR

Johnsonville introduces racing fans to a giant grill

The sausage brand will be serving a lot of brats at the Honda Indy Toronto as part of a cross-country event circuit.

shutterstock_343357514

Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

shutterstock_348143417

Brunico Communications acquires Achilles Media

Strategy’s parent company has acquired the assets of Toronto-based Achilles, including the operating rights to the Banff World Media Festival.

IMG_0547

Ikea Canada names new country marketing manager

Lauren MacDonald was promoted to oversee the brand’s marketing strategy.

Page1-622x778

Bosch, Thermador target wealthy cooks

The campaigns are the first for the home appliance brands since Sandbox won the account last fall.

0505Comp Toyota

Car dealerships tap NFC tech for better shopping

Digital shop Tuku uses the in-store tech to provide more in-depth content on vehicle features to potential buyers.