News

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Gen Z ‘demand’ brands have a strong purpose

Wattpad’s head of brand partnerships discusses the role of cause marketing in trying to connect with young Canadians.

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Spotify holds a personalized bingo game

The music streaming service adds an experiential element to its annual “Wrapped” feature.

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Edelman Montreal expands its ranks

The agency has added several new staff amid a wave of new business wins.

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Sporting Life Group’s new CMO on leading two sport retail icons

Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.

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Health Canada amends rules on food marketing

New guidelines will only restrict ads directed at children, instead of capturing all food that exceeds certain nutrition criteria.

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Up to the Minute: A wave of hires, promotions at Tank

Plus, experiential shop XMC names partner and EVP, and Idea Rebel lands work with the NBA.

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In conversation with Labatt president Kyle Norrington

The former VP of global marketing for AB-InBev reveals his priorities as he takes leadership of the company in Canada.

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Parmalat to acquire Kraft Heinz cheese brands

The deal, expected to close next year, includes the sale of Cracker Barrel, P’tit Quebec and Amooza.

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Retail sales continue ‘stumbling along’

The latest analysis by Ed Strapagiel finds modest sales growth heading into the busy holiday season.

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Up to the Minute: Camden makes seven hires

Plus, Ray shakes up senior leadership team and Faulhaber grows its client roster.

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Sandbox Brand Marketing names client service lead

Digital director Coty Walker takes on additional responsibilities as the agency charts a growth path.

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What are Canadians’ spending priorities?

Research from Mintel suggests a feeling of greater financial security and increased spending on experiences.

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Waking up to consumer needs of today (and tomorrow)

Part two of strategy’s MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.

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J.P. Wiser’s takes user-generated content offline

The whisky brand has been collecting “toasts” from Canadians and delivering them publicly under its “Hold It High” campaign.