News



Extreme Group lands Atlantic Lottery account

Agencies / News

The agency has begun working on the organization’s Scratch, Draw, Sports, Destination and e-Gaming lines of business.



Sun Life Financial chooses Draftfcb as AOR

Industry Moves / News

The financial services company and the Toronto-based agency will start working on a national advertising campaign set to launch later this year.



Coca-Cola Zero grabs the moment

News

The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.



JWT’s Brent Choi makes two key hires

Hires / Industry Moves / News

Ryan Spelliscy joins as SVP, CD while Carolyn Bingham returns to agency as VP, creative operations.



Air France-KLM choose Bleublancrouge

Industry Moves / News

The European-based airline group picked the Montreal shop to be its strategic, advertising and marketing agency for Canada



Canada Post launches an agency workshop series

News

The mail corporation has tapped Strategies Marketing Direct’s Mark Morin (pictured) to help promote direct mail advertising.



Argyle and Strategic Objectives big winners at ACE Awards

Awards / News

Argyle’s tuition discount campaign for Ontario earns it Best PR Campaign prize while Strategic’s work on the 100th birthday of Oreo wins it Best Creative PR Campaign honours.



Rethink hires two, promotes one

Hires / Industry Moves / News

The agency brings in Steve Cousins as CD for its Vancouver shop, as well as adding a new creative and promoting another for its Toronto office.



Alexander Keith’s hits the road

Beer / Experiential / News / Shopper Marketing

Strategy talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.



Donald Barnes dies

News

The former Ogilvy managing director passed away late last week.