News
Extreme Group wins Nova Scotia Tourism account
Industry Moves / NewsThe win comes amid changes to the government-run body.
Community-led and nimble: the new corporate social relationship
CSR / NewsStrategy‘s executive editor Mary Maddever looks at unrealistic expectations and limitless opportunities in the new CSR landscape.
Cause marketing: showing results over showing off
NewsAldo Cundari argues that agencies can do more than just promote themselves and a worthy cause; they can actually be part of the solution.
Ann Mack talks trends in social media
Digital / NewsJWT’s director of trendspotting discusses the move to embrace screen distraction and the growing importance of “water cooler” advertising.
