QSR

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Taco Bell builds a “slide-thru” window

The QSR is promoting the return of an “audacious” product by letting customers order as they slide down a hill.

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Tim Hortons gets serious about Roll Up the Rim

The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.

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Tim Hortons expands retail product lineup

A bar inspired by the “double-double” will be sold alongside new instant and ready-to-grab beverages.

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Tim Hortons tells a ‘true story’ about Roll Up the Rim

The second ad of the QSR’s recently relaunched platform adds an emotional element to its annual winter promotion.

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Pita Pit, WeedMD launch cannabis joint venture

Pioneer Cannabis looks to help franchisees get their retail locations off the ground.

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KFC delivers a tasty proposition

From delivery to reaching smaller groups, how a new value meal-focused ad reflects the QSR’s plans for the year ahead.

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How to tailor your strategy to Gen Z

Experts weigh in on how to target this growing group in 2019 and beyond.

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MOY 2019: Antoinette Benoit’s golden strategy

The McDonald’s CMO has Canadians, from kids to grandpas, lovin’ the Golden Arches.

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Strategy’s most read of 2018: Brands

As the year winds down, read about the campaigns that got the most attention from readers in 2018.

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How Ritual aims to help restaurants embrace disruption

The order-ahead app’s CEO explains how it’s using its data to help businesses navigate the fast-changing take-out industry.

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KFC presents Sanders’ Little Helper

In a lighthearted holiday effort, the QSR is giving away elf-on-a-shelf inspired dolls that resemble its founder.

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Pizza Pizza gives magical flavour to holiday promotion

The QSR continues to add depth to its deals-focused marketing with a national campaign promoting a festive t-shirt.

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Tim Hortons relaunches its ‘True Stories’ platform globally

With a new global agency relationship, the chain aims to balance product marketing with emotional brand building.

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Tim Hortons expands offering with kids menu

Timmies Minis have “quintessentially Canadian” packaging, kid-friendly entrees and an activity book instead of toys.

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Food and beverage companies largely compliant with self-regulation

Ad Standards’ 2017 audit finds participants in the Children’s Food and Beverage Advertising Initiative showed “excellent compliance.”