QSR

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MTY Group enlists Tam-Tam\TBWA

The Montreal agency will handle all elements of new campaigns for the Mikes, Scores and Baton Rouge restaurant banners.

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White Spot’s new target demo includes everyone

The casual dining chain coins the term “spotitarian” to reflect its efforts to be an approachable restaurant, regardless of dietary preference.

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The Next Big Thing in artificial intelligence

From the Strategy Tech newsletter: New ways brands are using AI to find efficiencies, launch products and get closer to customers.

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Unbun hopes to make dough with Mr. Sub

The keto, paleo, grain-free and gluten-free bread-maker joins forces with the national QSR.

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Harvey’s adds plant-based Lightlife burger to the menu

The QSR gives customers a second vegan-friendly option by partnering with a brand that has a Canadian connection.

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Tim Hortons looks beyond hockey with Shawn Mendes

The QSR chain partners with the singer-songwriter to find a different way to express “Canadian values.”

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McDonald’s Canada is still lovin’ burgers made from beef

As the competition embraces plant-based burgers, the QSR’s new campaign focuses on its meat-based classics.

Tim Hortons

Tim Hortons partners with SkipTheDishes in the GTA

The QSR chain adds Toronto to a list growing list of Canadian markets offering home delivery.

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New York Fries’ big campaign for bigger poutine

The QSR’s campaign focuses on situations a new size is suited for, as well as promoting its environmentally friendly packaging.

Creative Data

On adding a slice of data to your marketing sandwich

Subway’s Cristina Wells praises brands that have embedded data and insights into all functions of the marketing value chain.

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Tech in Action: Print goes programmatic

A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.

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Subway to add Beyond Meat to the menu

The QSR is the latest to begin exploring plant-based options by working with the company to create a meatless meatball sub.

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McDonald’s talks up the quality of its eggs

A new campaign and partnership with the Egg Farmers of Canada re-emphasizes the QSR’s food sourcing and transparency.

Jason Cassidy

Yum Brands shuffles marketing leads

Director of marketing Jason Cassidy moves to KFC from Pizza Hut, which has hired Daniel Meynen to lead its efforts.

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Pizzaiolo puts the focus on quality in rebranding

The Toronto-area pizza QSR is updating its look and store design to give it a “handcrafted” feel.