Taco Bell, beer and the battle for diners
Restaurant growth in Canada is flat, so Taco Bell is changing its brand to bring more millennials through the door.
Check it out: Tim Hortons gets in with the coffee snobs
The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.
McDonald’s turns the spotlight on young staff
A new campaign profiles individual crew members who credit the QSR with helping them grow.
Breaking down Freshii’s not-so-modest proposal to Subway
Just how effective might the brand’s open letter ad be?
KFC keeps schooling consumers
The QSR launches new digital creative to continue tackling myths about its food.
Tim Hortons bucks the brand value trend
The coffee chain stands out among QSRs showing declines, according to a new ranking report.
McDonald’s breaks the rules
Time loses meaning in the QSR’s new all-day breakfast spots.
Check it out: A new twist on ‘Old MacDonald’
McDonald’s puts a spin on the classic tune for International Women’s Day.
Little fingers give KFC a new emotional direction
A play on the restaurant’s “Finger Lickin’ Good” evolves its ongoing food story.
Check it out: Tim Hortons features ‘perfect pairs’
The QSR uses personal storytelling to lend a human touch to a specific meal occasion.
KFC opens a cooking school
The QSR gets people close to its fabled secret recipe while educating them about how it prepares its food.
RBI acquires Popeyes
The Tim Hortons and Burger King parent company extends its reach into the growing chicken market.
Behind Red Urban’s burger collaboration
Creative director Christina Yu on how the agency worked with Omnicom’s dedicated McDonald’s unit on its first campaign.
Brands celebrate Valentine’s Day
A collection of campaigns that commemorate love in all of its forms.
The best new bots
Domino’s, Slack and CoverGirl are beginning to prove chatbot hype may be deserved.