QSR

Tim Hortons

Tim Hortons takes support for hockey to Kenya

The QSR brought twelve players from the country’s only team to Canada as part of its annual hockey campaign.

Extreme Pita

Extreme Pita ramps up flavour

The pita chain places greater emphasis on taste in a new campaign and branding strategy that includes in-store activations.

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Tech in Action: Burger King shows the ridiculous potential of AI

The QSR aims to prove the value of human creativity in a tech-obsessed industry.

quesada

Saatchi & Saatchi wins Quesada

The fast casual chain picks a new agency of record as it looks to double its store count over the next two years.

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McDonald’s celebrates all forms of ‘nuggetiquette’

A campaign creates a stylized world for the habitual way Canadians enjoy their McNuggets.

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A&W partners with UberEats on home delivery

The QSR becomes the latest chain to partner with the food delivery service in a bid to offer more convenience.

NYFAioliDip

New York Fries stops going naked

A mall-focused radio and influencer campaign celebrates the return of premium dips to the QSR.

DonAir-main

DonAir offers flights that are too good to be true

Halifax’s King of Donair worked with Wunder on a phony airline to alert Albertans to its two new locations.

McDonald's

Check it Out: McDonald’s mountain-top drive-thru

A stunt for National French Fry Day also included the first dayparted Snapchat lens in Canada.

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Pizza Pizza takes emotional approach to cauliflower crust

The QSR introduces the new offering with a campaign that moves away from deal-focused marketing.

big mac

The Big Mac of food currencies

To celebrate its 50th birthday, McDonald’s has released six million coins diners can redeem for the iconic burger.

Chick-fil-A-Chick-fil-A selects Toronto for first international

Chick-fil-A is coming to Toronto

The successful but controversial U.S. QSR plans to open 15 locations in the GTA over the next five years.

TimHortons3

Tim Hortons to launch in China

The latest chapter in the QSR’s international expansion will see a planned 1,500 locations open in the country over ten years.

Duncan Fulton

RBI is focused on growth, says its new CCO

Stepping into the role, former FGL Sports president Duncan Fulton explains where the company is headed.

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New Product Spotlight: A&W serves a buzz-worthy veggie burger

Plus, Moosehead pushes sparkling water and Bertolli sauce hits Canadian shelves.