QSR

McDonald's

McDonald’s puts friendship at the core of recruitment

In its latest teen-focused effort, the QSR promotes itself as a ‘modern and progressive’ workplace.

Billboard

Tim Hortons plays with words to support the Maple Leafs

The QSR turns ads into rallying cries as Toronto’s sports teams enter playoff mode.

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Starbucks picks Sid Lee

The selection comes as the coffee giant is planning to focus on creating more Canada-specific campaigns.

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Major Tom named digital AOR for Denny’s

The agency will lead a full revamp of the diner’s online presence.

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How Freshii is moving beyond QSR

The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.

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Starbucks brings elevated coffee tastings into a Toronto home

The coffee brand is educating customers about getting cafe-quality drinks at home to promote a new line of grocery products.

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Tim Hortons launches loyalty program

The Tims Rewards program is offering free food and beverages to members after every seventh visit.

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McDonald’s Canada spices up classic McChicken sandwiches

How the QSR built buzz, and heat, with its recent #SpiceFace campaign.

TimHortons

Tim Hortons moves closer to settling franchisee lawsuits

The proposed agreement includes having a franchisee advisory board review spending from its advertising fund.

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A&W adds another Beyond Meat option

A breakfast sandwich made with vegan sausage is yet another plant-based option available in the QSR’s 850 locations.

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Quesada partners with Beyond Meat

The QSR is the latest to tap into the demand for plant-based options, as well as the buzz that Beyond Meat has been generating.

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Taco Bell builds a “slide-thru” window

The QSR is promoting the return of an “audacious” product by letting customers order as they slide down a hill.

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Tim Hortons gets serious about Roll Up the Rim

The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.

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Tim Hortons expands retail product lineup

A bar inspired by the “double-double” will be sold alongside new instant and ready-to-grab beverages.

Tim Hortons

Tim Hortons tells a ‘true story’ about Roll Up the Rim

The second ad of the QSR’s recently relaunched platform adds an emotional element to its annual winter promotion.