QSR

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McDonald’s restarts debate about the Big Mac Bacon

The QSR aims for a sense of “co-ownership” for its most iconic product with characters that have become faces of the brand.

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Maple Leaf Foods CEO ‘livid’ after Iran plane crash

Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.

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Tim Hortons hires McDonald’s marketer as CMO

The QSR names 15-year Golden Arches veteran Hope Bagozzi to its leadership team in Canada.

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Subway and Martha Stewart give a lesson in plant-based food

Why the QSR is “going big” to promote the national launch of its Beyond Meat meatball sandwich.

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Adrian Fuoco named VP marketing at Pizza Pizza

Arriving from Boston Pizza, the marketer will strive to balance promotions with more diversified and meaningful brand tactics.

TheRisk

Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.

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Strategy’s Most Read of 2019: Brands

The campaigns and brand-side news that got the most attention from strategy readers this year.

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Strategy’s most read of 2019: Shopper Marketing Report

The most eye-catching shopper stories from the last year.

Pizza Pizza Limited-Pizza Pizza brings game night to your dinner

Pizza Pizza turns its box into a basketball court

The QSR builds a game to tap into the passion around its long-time Toronto Raptors partnership.

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Tim Hortons recounts Wayne Gretzky’s origin story

With the launch of “The Autograph,” the coffee chain continues to focus on telling emotional stories with an element of truth to them.

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Why McDonald’s made Big Macs in a see-through kitchen

The QSR is being transparent to highlight recent changes to its food preparation processes.

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Tech in Action: Starbucks uses AR to extend its holiday reach

A Snapchat execution adds the brand’s holiday message to the tree in Toronto’s Eaton Centre.

Bridgehead Coffee

Bridgehead Coffee acquired by Second Cup’s new parent company

The acquisition is the first by Aegis Brands as part of a plan to expand its portfolio of brands.

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Church’s Chicken gets a rebrand

The expanding QSR will be known as Church’s Texas Chicken in Canada, as it moves to an integrated international brand.

KFC Canada-KFC Canada introduces Plant-Based Fried Chicken

KFC is testing plant-based chicken in Canada

A one-day trial in Mississauga will help determine if the QSR will launch the products nationally.