QSR

Creative Data

On adding a slice of data to your marketing sandwich

Subway’s Cristina Wells praises brands that have embedded data and insights into all functions of the marketing value chain.

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Tech in Action: Print goes programmatic

A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.

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Subway to add Beyond Meat to the menu

The QSR is the latest to begin exploring plant-based options by working with the company to create a meatless meatball sub.

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McDonald’s talks up the quality of its eggs

A new campaign and partnership with the Egg Farmers of Canada re-emphasizes the QSR’s food sourcing and transparency.

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Yum Brands shuffles marketing leads

Director of marketing Jason Cassidy moves to KFC from Pizza Hut, which has hired Daniel Meynen to lead its efforts.

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Pizzaiolo puts the focus on quality in rebranding

The Toronto-area pizza QSR is updating its look and store design to give it a “handcrafted” feel.

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KFC Canada picks John St. as new AOR

The agency takes over all elements of the QSR’s creative, ending a nine-year relationship with Grip.

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Ronald McDonald House brings back its appreciation campaign

The McDonald’s-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.

Pizza Pizza Limited-Pizza Pizza Adds Plant-Based Protein Options

CPGs take to QSRs

Kraft Heinz and Yves Veggie Cuisine went beyond grocery, partnering with Smokes and Pizza Pizza to drive shopper engagement.

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The scoop on Baskin-Robbins’ deal with Netflix

The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.

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McDonald’s goes green with new concept restos

The burger chain will introduce fibre lids, re-pulpable cups and other changes in stores in London, Ont. and Vancouver.

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McDonald’s uses Snapchat to promote McDelivery

The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.

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View from the C-Suite: Pizza Pizza goes beyond the promotional

One year into her role as VP marketing, Alyssa Huggins discusses leading product and marketing innovation for the brand.

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Swiss Chalet celebrates 65 years with real stories

The restaurant chain is emphasizing the role it has played in the lives of Canadians.

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Tim Hortons places Raptors superfan in the limelight

A mini-documentary about Nav Bhatia explores inclusivity and the Canadian spirit.