QSR

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Why McDonald’s made Big Macs in a see-through kitchen

The QSR is being transparent to highlight recent changes to its food preparation processes.

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Tech in Action: Starbucks uses AR to extend its holiday reach

A Snapchat execution adds the brand’s holiday message to the tree in Toronto’s Eaton Centre.

Bridgehead Coffee

Bridgehead Coffee acquired by Second Cup’s new parent company

The acquisition is the first by Aegis Brands as part of a plan to expand its portfolio of brands.

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Church’s Chicken gets a rebrand

The expanding QSR will be known as Church’s Texas Chicken in Canada, as it moves to an integrated international brand.

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KFC is testing plant-based chicken in Canada

A one-day trial in Mississauga will help determine if the QSR will launch the products nationally.

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Boston Pizza delivers a caroling pizza box

The latest pizza-related stunt aims to promote delivery during the holidays to stand out from the casual dining competition.

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Dave Thomas Foundation spins animal adoption tropes

Ads bringing attention to the needs of foster care programs is a rare mass play for the QSR’s charity of choice.

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View from the C-Suite: Little Caesars delivers without delivery

Why the take-away QSR has brought its Pizza Portals to Canadian restaurants.

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McDonald’s draws up a play for the Big Mac

The QSR puts Raptors coach Nick Nurse in the kitchen to deepen its partnership with the team and promote its most iconic burger.

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MTY Group enlists Tam-Tam\TBWA

The Montreal agency will handle all elements of new campaigns for the Mikes, Scores and Baton Rouge restaurant banners.

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White Spot’s new target demo includes everyone

The casual dining chain coins the term “spotitarian” to reflect its efforts to be an approachable restaurant, regardless of dietary preference.

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The Next Big Thing in artificial intelligence

From the Strategy Tech newsletter: New ways brands are using AI to find efficiencies, launch products and get closer to customers.

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Unbun hopes to make dough with Mr. Sub

The keto, paleo, grain-free and gluten-free bread-maker joins forces with the national QSR.

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Harvey’s adds plant-based Lightlife burger to the menu

The QSR gives customers a second vegan-friendly option by partnering with a brand that has a Canadian connection.

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Tim Hortons looks beyond hockey with Shawn Mendes

The QSR chain partners with the singer-songwriter to find a different way to express “Canadian values.”