QSR

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Breaking down Freshii’s not-so-modest proposal to Subway

Just how effective might the brand’s open letter ad be?

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KFC keeps schooling consumers

The QSR launches new digital creative to continue tackling myths about its food.

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Tim Hortons bucks the brand value trend

The coffee chain stands out among QSRs showing declines, according to a new ranking report.

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McDonald’s breaks the rules

Time loses meaning in the QSR’s new all-day breakfast spots.

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Check it out: A new twist on ‘Old MacDonald’

McDonald’s puts a spin on the classic tune for International Women’s Day.

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Little fingers give KFC a new emotional direction

A play on the restaurant’s “Finger Lickin’ Good” evolves its ongoing food story.

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Check it out: Tim Hortons features ‘perfect pairs’

The QSR uses personal storytelling to lend a human touch to a specific meal occasion.

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KFC opens a cooking school

The QSR gets people close to its fabled secret recipe while educating them about how it prepares its food.

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RBI acquires Popeyes

The Tim Hortons and Burger King parent company extends its reach into the growing chicken market.

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Behind Red Urban’s burger collaboration

Creative director Christina Yu on how the agency worked with Omnicom’s dedicated McDonald’s unit on its first campaign.

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Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

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The best new bots

Domino’s, Slack and CoverGirl are beginning to prove chatbot hype may be deserved.

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Check it out: KFC delivers the love

The QSR introduces a new Facebook contest that brings “ChickenGrams” to the door.

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Tim Hortons is heading to Mexico

The move follows the coffee chain also announcing plans to expand in the U.K. and Philippines.

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Advocacy group calls out McDonald’s over nuts

A full-page ad and petition campaign from Food Allergy Canada aims to get the QSR to rethink changes to its allergen policy.