QSR

subway

Dentsu Aegis wins Subway

A team made up of talent from agencies in Canada and the U.S. will handle creative and media across North America.

KFC

KFC launches an online merchandise store

Items range from fashionable to silly in the QSR’s effort to further insert itself in Canadian culture.

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Send+Receive wins Crave It

The agency will handle work for the company’s Burger’s Priest, Via Cibo and Bangkok Buri restaurants.

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McDonald’s gets into the fictional real estate business

The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.

McCafe

McCafe embraces the holiday cup craze

The brand debuts its first big holiday season push and a national promotion to get coffee lovers in its restaurants.

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A&W’s Susan Senecal to take over as CEO

The former CMO will take over leadership of the QSR following Paul Hollands’ retirement early next year.

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ASC gives marketers good grades on kids’ marketing

Participating CPG and QSR companies stuck to their commitments last year, according to a new report.

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Pita Pit heats things up with Tabasco

The QSR expands its flavour options as it attempts to “elevate” the in-restaurant experience.

Root Brewery 2

2017 Brands of the Year: A&W stays rooted in real

The QSR is growing among millennials thanks to a commitment to more real ingredients and less packaging waste.

mcdshorse

Shea Weber races a horse

McDonald’s continues its partnership with the Montreal Canadiens to promote its Mighty Angus burger.

Pinkberry Promo Tile

Second Cup rolling out Pinkberry

Following a successful pilot, the coffee brand will use the frozen yogurt to complement its current offering.

Freshii Flii Pangoa

Freshii takes its menu to the skies

A new deal with Air Canada brings some of the brand’s menu to North American flights.

kfcVR

Tech in Action: KFC traps trainees in a VR escape room

A menacing Colonel Sanders oversees a disturbing virtual version of the QSR’s training process.

kidstv

Health Canada and marketing to kids: what you need to know

The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”

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Tim Hortons is going to Spain

Parent company Restaurant Brands International continues its international growth strategy.