QSR

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View from the C-Suite: Pizza Pizza goes beyond the promotional

One year into her role as VP marketing, Alyssa Huggins discusses leading product and marketing innovation for the brand.

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Swiss Chalet celebrates 65 years with real stories

The restaurant chain is emphasizing the role it has played in the lives of Canadians.

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Tim Hortons places Raptors superfan in the limelight

A mini-documentary about Nav Bhatia explores inclusivity and the Canadian spirit.

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New York Fries turns hot dogs into luxury brands

The QSR is looking to elevate its offering to help it compete with a growing number of options in the food court.

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Not all Toronto Raptors ads are created equal

A neuromarketing analysis ranks how fans responded to 14 ads, with QSR chain Osmow’s on top of the list.

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Government plans to ban single-use plastics

The new rules, which could come into effect as early as 2021, could make companies collect other plastic products.

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Tim Hortons increases its push behind Camp Day

The QSR uses its “True Stories” platform to drive more awareness of the skills kids learn when they go to camp.

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Brands catch Raptors fever

How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.

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Innovation Monitor: Tim Hortons adds Beyond Meat to its menu

What the coffee chain’s trial run means for the future of plant-based meat alternatives.

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Could a loyalty play put Roll Up the Rim back on track?

Tim Hortons’ decades-old contest missed expectations, but a more digital- and data-led approach could give it a shot in the arm.

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McDonald’s puts friendship at the core of recruitment

In its latest teen-focused effort, the QSR promotes itself as a ‘modern and progressive’ workplace.

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Tim Hortons plays with words to support the Maple Leafs

The QSR turns ads into rallying cries as Toronto’s sports teams enter playoff mode.

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Starbucks picks Sid Lee

The selection comes as the coffee giant is planning to focus on creating more Canada-specific campaigns.

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Major Tom named digital AOR for Denny’s

The agency will lead a full revamp of the diner’s online presence.

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How Freshii is moving beyond QSR

The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.