QSR

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Lessons from abroad: The insight hunter

McDonald’s Antoinette Benoit employs a dynamic approach to making the global brand work in Canada. (Online Exclusive)

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Marketing money spurs Tim Hortons class action suit

After broad marketing layoffs, a group of franchise owners alleges RBI is misspending the brand’s marketing fund.

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Brands do it for mom

A collection of campaigns to get people in the spirit ahead of Mother’s Day.

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Taco Bell, beer and the battle for diners

Restaurant growth in Canada is flat, so Taco Bell is changing its brand to bring more millennials through the door.

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Check it out: Tim Hortons gets in with the coffee snobs

The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.

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McDonald’s turns the spotlight on young staff

A new campaign profiles individual crew members who credit the QSR with helping them grow.

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Breaking down Freshii’s not-so-modest proposal to Subway

Just how effective might the brand’s open letter ad be?

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KFC keeps schooling consumers

The QSR launches new digital creative to continue tackling myths about its food.

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Tim Hortons bucks the brand value trend

The coffee chain stands out among QSRs showing declines, according to a new ranking report.

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McDonald’s breaks the rules

Time loses meaning in the QSR’s new all-day breakfast spots.

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Check it out: A new twist on ‘Old MacDonald’

McDonald’s puts a spin on the classic tune for International Women’s Day.

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Little fingers give KFC a new emotional direction

A play on the restaurant’s “Finger Lickin’ Good” evolves its ongoing food story.

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Check it out: Tim Hortons features ‘perfect pairs’

The QSR uses personal storytelling to lend a human touch to a specific meal occasion.

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KFC opens a cooking school

The QSR gets people close to its fabled secret recipe while educating them about how it prepares its food.

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RBI acquires Popeyes

The Tim Hortons and Burger King parent company extends its reach into the growing chicken market.