Rethinking brand utility
Taxi’s Thomas Kenny on why there’s nothing wrong with focusing on your core offering.
Daniele Perron joins Tourisme Montreal
The former president of FCB Montreal will lead marketing for the board.
Take a couple minutes for diabetes
Think you’re too busy to test your risk? The Canadian Diabetes Association calls you out.
Check it out: One small change
CIL paint shows how a “little” paint can do wonders.
Canadian Tire’s content-heavy Christmas
The retailer zeros in on its active family target with a new influencer partnership.
The&Partnership adds to leadership team
Jack Shute has joined as partner and business director, leading the Vancouver office and its Telus work.
Fashion Santa is coming to town
Better watch out, better not cry. Yorkdale’s sartorial Saint Nick is more suave than jolly.
Inside Samsung’s new flagship
The new “Experience Store” takes an interactive approach to the brand’s retail line.
RBC’s new holiday tradition
The bank helps navigate the sometimes awkward season with its new Christmas classic-inspired campaign.
Zulu’s new content-creating creatives
ACDs Catherine Allen and Ian Simpson have left Ogilvy to begin work at their new shop this week.
Caring for the caregivers
Health care co Saint Elizabeth launches a new brand with a campaign dedicated to the “invisible” among us.
Rona goes customized for Christmas
The home improvement store launches a new tablet-friendly content strategy ahead of the holidays.
Check it out: GoEasy gifting
The recently-rebranded financial co jumps on the holiday surprise trend with a new online video.