Percy the Penguin, standing in as the audience, took a bigger role in CIBC’s creative work after Juniper Park\ TBWA tapped into insight that the consumer should be at the heart of the communication message.

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Juniper Park\TBWA

The agency brings together strategy, design and advertising to power its disruption philosophy.

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Publicis Groupe suspends all awards participation

Promotional budgets are being diverted from industry events to an internal AI assistant.

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Edelman names new creative director

Leilah Ambrose has been promoted to help lead the PR shop’s evolving creative product.

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Cannes 2017: In the jury room with Jordan Doucette

Canada’s Cyber jury member on what it truly means to make a digital campaign today.

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Cannes 2017: What is too creepy in Direct and Creative Data?

‘We’ve never seen anything as invasive as that,’ jury president says of Direct Grand Prix.

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Cannes 2017: More Canadian wins in Cyber, Direct, Creative Data and Mobile

Critical Mass and Sid Lee picked up their first awards, while FCB and Leo continued their winning ways.

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Canadian marketers see value in Cannes Lions

Why brand leaders are travelling to France to help their business.

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Lessons from abroad: The insight hunter

McDonald’s Antoinette Benoit employs a dynamic approach to making the global brand work in Canada. (Online Exclusive)

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The internal and external challenges of sustainability branding

It’s a big CSR focus, and Frances Edmonds is helping HP Canada build its brand around it.

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Nature Valley simplifies the great outdoors

A new campaign capitalizes on the insight that it’s not just technology keeping kids and families from enjoying nature.

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Marketing money spurs Tim Hortons class action suit

After broad marketing layoffs, a group of franchise owners alleges RBI is misspending the brand’s marketing fund.

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Lessons from abroad: The relationship crafter

Former Kraft marketer Julian Franklin brings decision-making and consensus-building home from the U.S. (Online Exclusive)

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Cossette promotes four in Quebec

Four long-time staffers have expanded roles across disciplines in Montreal and Quebec City.

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Toronto’s trans youth show where their gender lives

The new wave of Toronto For All identifies diversity within diversity as part of a Pride Month campaign.