FlipGive amps up sports and community sponsorship
The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.
Online ads deemed less trustworthy than traditional
But when it comes to trust, the brand matters more than the media type, according to a new report.
Addition Elle expands to U.S.
The Canadian plus-size retailer brings its collections south through Lord & Taylor.
The moment everything changes
Yellow Pages NextHome wants to be the go-to house hunting site with its first strategic campaign.
Throwback Thursday: Always Blue Jays fever
We take you back to the early ’90s when Coke hit it out of the park with a Jays-flavoured jingle.
Investors Group puts memories over money
A new brand positioning by DDB aims to help the company better compete with banks for investment clients.
McDonald’s capitalizes on customizing
More burger topping options, ordering kiosks and table service are part of the QSR’s growth plan.
Campbell’s looks for common ground
The brand’s new “We All Soup” campaign hopes to unite soup lovers and draw in a new generation.
Nabob’s pumpkin protest
A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.
Toronto Eaton Centre goes (literally) mobile
The mall takes over a TTC streetcar with a curated wardrobe execution as it expands its shopping space.
TD’s playoff push
The bank takes to TV to help celebrate the Toronto Blue Jays’ success.
Virgin Radio goes to work
The station positions itself as an office morale booster its latest Montreal campaign.