bec1

It’s okay to show your sad side

Le BEC enlists industry execs in a year-long campaign to raise awareness and funds for marcom counselling in Quebec.

squish store 1

Squish’s sweet spot

With a former David’s Tea exec at the helm, Squish hopes to be the cool, sleek new candy shop on the block. Take a peek inside its growth plan.

cancervid

Smoking (still) stinks

The Canadian Cancer Society peels back the fruity curtain on flavoured tobacco.

Steve_Groh (1)

Cossette boosts exec ranks

Steve Groh has been brought on board as a new VP national brand director to work on the McDonald’s account.

shutterstock_154185827

Getting on board with cooperative consumption

Part four of JWT’s Trend Report looks at the rise of sharing culture and if brands should worry about food as an eco issue.

bp

Inside Boston Pizza’s Quebec strategy

The restaurant chain is targeting folks who’ve never heard of the brand before, using its diverse menu as the differentiator.

shutterstock_221721781

Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

Gold_Pencil

One Show adds Canadian jurors

Four Canadian agency creatives and one graphic artist will help decide the winners of the international creativity awards.

rving

Putting the wild in childhood

A new creative platform from Go RVing reminds overbearing parents to give their kids a little freedom.