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How to win with visible minorities in Canada

Barrett and Welsh CEO Ishan Ghosh lays out three principles to consider when approaching multicultural marketing.

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Nick Cowling takes on new role with Citizen Relations

Returning to manage the agency within Canada, Cowling will also help lead innovation globally.

Salvation Army

Salvation Army hijacks out-of-office emails

The non-profit reminds professionals that not everyone can afford to take time off in a new holiday effort.

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WPP to cut staff and offices as part of restructuring

The holding company’s three-year plan involves further simplifying its operations and investing more in creativity.

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Shoppers Drug Mart gets approval for medical cannabis

The retailer will sell products to registered patients through an online platform.

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Dr. Scholl’s steps towards more emotional platform

The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.

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DentsuBos Montreal takes Japan’s Ajinomoto global

The creative agency created the food company’s first global marketing effort after picking up the local assignment.

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Publicis Toronto hires new experience design lead

David Han will lead the practice and be part of a digital team that numbers over 150.

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Pizza Pizza gives magical flavour to holiday promotion

The QSR continues to add depth to its deals-focused marketing with a national campaign promoting a festive t-shirt.

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Up to the Minute: National PR adds SVP in Toronto

Plus, Enterprise wins AOR mandate with La Prep and a former Fuse partner joins new venture.

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Air Transat tests British expats for homesickness

The travel airline again goes undercover, this time to promote its European vacations.

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Health Canada amends rules on food marketing

New guidelines will only restrict ads directed at children, instead of capturing all food that exceeds certain nutrition criteria.

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Canadian Tire gets ready for the holidays

The retailer refreshed its approach this year, focusing on the magic of Christmas and being prepared for the season.

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Pound & Grain adds to Toronto leadership team

Managing director Tyler Lockyer will oversee the day-to-day operations and major accounts for the agency.