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B!G Bronze: JWT and Mazda reinvent the test drive

The pair turned the big screen into a driving machine.

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AOY Bronze: DDB’s partner quest

From turning down pitches to opening a Montreal office, this Canadian network has had a banner year.

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MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.

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PR AOY Bronze: Veritas expands its influence

The shop plans to amp up its influencer engagement with its new Growth & Innovation Lab.

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DAOY Bronze: Proximity goes big on data

How the agency is structuring itself to deal with a numbers-heavy future.

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Sport Chek’s community play

The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.

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Dr. Bernstein Clinics names AOR

Giants & Gentlemen picks up the account, which isn’t without its challenges: the weight loss clinic has faced caution from regulators for its ads in the past.

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Throwback Thursday: strategy in 2010

For our 25th anniversary, we’re travelling through time. In ’10, print tried a reinvention and adland bid farewell to a design legend.

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Investors Group goes with DDB

The Toronto office of the agency will handle a brand refresh, with first work expected in 2015.

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Holiday giftvertising

We know you’re still focused on Halloween, but we couldn’t resist coming up with a few ideas to help brands be festive this season.

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Twist Image picks up Treasury Wine Estates

The global winery was looking for a partner to help it transform, picking the creative shop to lead digital in North America.

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Canada Goose gets emotional

Despite seeing huge success in a pure PR and seeding strategy, the CMO at the clothing co talks about why it’s delving deeper into the content space.

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Consumers feel good about spending…carefully

The majority of Canadians say they have extra funds to spend, though debt remains the biggest barrier.

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Villaggio courts the bread lovers

The Dempster’s line has a new brand platform targeting those with no inhibitions about bread.