digital-trends

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Why Canadian marketers are embracing programmatic

A focus on trusted partners and premium networks has helped quickly grow digital spend

Pizza Pizza Limited-Pizza Pizza Adds Plant-Based Protein Options

CPGs take to QSRs

Kraft Heinz and Yves Veggie Cuisine went beyond grocery, partnering with Smokes and Pizza Pizza to drive shopper engagement.

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In the aisles at Golf Town

CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.

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Estee Lauder celebrates the many #ShadesOfCanada

The inclusive campaign for the beauty brand’s make-up line is supported by in-store events at HBC, Shoppers and Sephora.

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Huge builds senior ranks to lead ‘transformative’ work

The shop has hired two directors to help launch a conversational design practice and makerspace to tackle voice and AI.

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JennAir hopes to redefine luxury in appliances

The Whirlpool brand has launched a local campaign adaption to better show its commitment to innovation.

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Research Strategy Group hires VP and brand advisor

The new hires add depth to the consultancy whose approach is based in the social sciences.

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The scoop on Baskin-Robbins’ deal with Netflix

The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.

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Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes

A round-up of senior-level executive changes you may have missed.

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The challenges of building a zero-waste store

Unboxed Market faces the difficult task of convincing companies (and consumers) to go package-free.

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Inside Purolator’s five-year growth plan

VP of marketing Ramsey Mansour discusses how a $1 billion investment will help the courier company remain competitive.

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Social Lite Vodka continues to innovate

Five years in, chief growth officer Neetu Godara reflects on driving growth in RTD with new products and a grassroots campaign.

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Weber Shandwick expands integrated offering

The firm continues to evolve beyond its PR roots with hires across data and analytics, creative and integrated media.

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Barbie shoots for the stars

A PR stunt for the Mattel brand’s diamond jubilee sees the iconic doll (dressed as an astronaut) airlifted into space on camera.

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DentsuBos bolsters creative department

Six new art directors and copywriters join the shop to help support new business with cannabis producer CannTrust.