2015-03-pathtopurchase1

Sponsored Supplement

Path to Purchase: The new value equation

Brands and retailers are always exploring new ways to grow their share of basket.

CHEESE_BOARD_Cracker Barrel

Cracker Barrel’s cheesy repositioning

The Kraft Canada brand is putting cheese at the heart of culinary experiences by deconstructing dishes.

shutterstock_163369238

Taxi wins Cogeco business

The agency was chosen for its “deep understanding” of the cable co’s industry.

justjpg

ZGM takes home Best in Show at Anvil Awards

The agency also took home the most awards overall at the show honouring achievements in Calgary’s ad community.

shutterstock_229761016

Up to the Minute: MacLaren’s new CD

Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.

Lg2

Lg2 wins big at the Crea awards

The agency made a good showing at last night’s award, followed by Sid Lee, which also picked up several grand prizes.

Retail_04_newCIBC

UP Express announces retail partners

A focus on iconic Toronto brands looks to give the service’s flagship station at Union a hyper-local feel.

SP 300

Weekend reading: Brands tap into foodie culture

Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.

Phone

Turtle Jack’s wants you to listen up

The restaurant chain is encouraging families to put down their phones and reconnect.

shutterstock_186067868

Mary De Paoli heads to RBC

The Sun Life Financial CMO is moving on to RBC in a new role at the bank.

shutterstock_139514996

Subway picks Sid Lee as AOR

The agency’s Toronto office will lead the QSR’s national work after a competitive review, with Simon Pure handling the promotional business.

redsite

Red refreshes

The growing agency has picked up some new ACDs, business, office space and a new website.

shutterstock_228306646

Retail in 2015: La Vida Local

Veritas Communications’ president on why 2015 will be the year retailers go from clicks to bricks.

Coors-1

Ahead of the pack

From Periscope to VR, check out some of the early brand adopters of hot new tech.

Always

Yes we Cannes: Leaders of the pack

We conclude our look at this year’s Lion contenders with a pair that stood out among all the rest.