CIBC mascot Percy the penguin gets a checkup and helps show Canadians all the ways the bank can fit their lives.

Sponsored Supplement

Agency A-List – Juniper Park\TBWA: The home of disruption

The agency drives growth and defies conventions.

McD

Ronald McDonald House makes fun matter

A new online fundraising platform tackles cause fatigue and other constraints to giving.

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Walmart launches shopping app

The new mobile app allows customers to schedule grocery pickup and browse the weekly flyer.

Shave

Unilever acquires Dollar Shave Club

The CPG giant will get the men’s grooming company and its 3.2 million members.

RBC

RBC’s deeper dive into film

The brand’s marketing evolves with new doc spots featuring Team RBC golfers sharing the sport’s challenges.

Interac

Interac takes on a new pain point

The payment brand points out the flaws with digging around for cash in its latest campaign.

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Check it out: McDonald’s secret lives

The QSR helps promote The Secret Life of Pets with its latest Happy Meal push.

Centredlogo

Banff Centre unveils new brand identity

The organization clarifies its arts positioning with a visual change.

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OneMethod wins Freshii business

The shop will lead digital and social work for the health-focused restaurant chain.

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Behind the hype of Pokemon Go

Now that the blockbuster mobile game has officially launched in Canada, do marketers really need to care about it?

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Drug Free Kids takes on ‘teen takers’

The organization reminds parents that kids often “borrow” things without asking, including prescription drugs.

Hyundai

Hyundai’s guerrilla tactics

Why the brand veered toward an unstructured social shoot for its compact SUV model.

Suthren Scott

Cheil Canada hires new planning lead

Scott Suthren from Innocean joins the agency as VP of planning.

Special K

Special K makes cravings look good

Real women dig into the brand’s Fruit Crisp bars in an informal and public photo shoot.