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Why McDonald’s made Big Macs in a see-through kitchen

The QSR is being transparent to highlight recent changes to its food preparation processes.

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Tech in Action: Starbucks uses AR to extend its holiday reach

A Snapchat execution adds the brand’s holiday message to the tree in Toronto’s Eaton Centre.

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Digital payments explode as cash volumes implode

A Payments Canada report also finds security concerns still hold back the uptake of payments with mobile devices.

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How to take control of your own digital upskilling

From the Tech newsletter: Microsoft’s Lisa Gibson explains why non-IT staff need to improve their digital know-how.

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MDC adds Canadian agencies to new Doner network

Collaboration and speed-to-market will be cornerstones of a North American group that includes Veritas, Union, 6Degrees and KWT.

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Bridgehead Coffee acquired by Second Cup’s new parent company

The acquisition is the first by Aegis Brands as part of a plan to expand its portfolio of brands.

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Up to the Minute: Innocean hires new head of production

Also, Golin wins North American assignment for Lego and Ruckus adds to its digital integration team.

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Public Mobile puts affection on display

The mobile carrier emphasizes the “affectionate” nature of its recent rebranding by amplifying what its customers care about.

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The&Partnership picks up Canada Post business

The agency has created a bespoke team to service the account, working with Junction59 and Tank on fulfilling its mandate.

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Craft chair announced for the 2020 Marketing Awards

Cossette’s Carlos Moreno will lead a jury recognizing technical and artistic achievement.

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Sobeys rolls out sensory-friendly shopping nationally

The grocer expands a pilot project to make all of its stores more inclusive of people with autism or other health considerations.

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Home Hardware tries to out-do Santa

The retailer positions itself as a holiday shopping destination for things other than tools.

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How Warc sees 2020 playing out for marketers

The company’s annual guide expects to see AI gain further traction and data privacy become even more important for brands.

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View from the C-Suite: Leon’s aims to be trendier

The retailer continues to roll out smaller stores, in-store tech and a more fashionable image in an attempt to attract new customers.