A graphic design awakening
RGD DesignThinkers tries to provide a “close encounter of the enlightening kind.”
Nurun Toronto, Quebec City join Razorfish
The two shops will be rebranded as Razorfish, while the agency’s Montreal office will retain its Nurun moniker.
Livia Zufferli to depart Target
The retailer’s VP of marketing is headed to Rogers later this month as an SVP.
Using Google’s Consumer Barometer, we check out when and how Canadians investigate their future purchases.
Axe Canada names Sid Lee AOR
What does the new agency mean for the men’s grooming line? A new direction and more made-in-Canada creative, to start.
Thingsee One: the future of smart tech?
This new device wants to make anyone an internet of things developer.
What keeps Stephane Berube up at night?
L’Oreal’s CMO chats about the dearth of consistent measurement tools, transitioning to a digi-first organization and marketing in a world without boundaries.
In conversation: local vs. global
A couple of agency folks debate the merits of creative that crosses national lines versus whether brands should stick close to home.
Taste of the Caribbean
Air Transat gave Torontonians a ride in a Cuban cab as part of its campaign to get Canadians into the sun.
UNICEF’s out of the box strategy
Have you heard of “unboxing?” The children’s charity is tapping into the YouTube trend to promote the Survival Kits it sends to those in need.
Barbie inspires altruism
The Mattel brand wants girls to “wish it forward” with its first Canadian-specific CSR initiative bowing this holiday season.
Don’t oversimplify millenials
Microsoft’s Alyson Gausby has news for you: that coveted Gen Y demo? It doesn’t really exist. At least not the way you think.
UBC delves into branded content
To promote its graduate MBA program, the university is taking a back seat, letting its past students’ success stories shine.
What’s your device personality?
Mobile phones aren’t just for keeping in touch anymore. Phones are becoming caretaker-like devices, helping us manage our day to day, and other findings from Microsoft’s latest screen research.