2015-04-onlinevideo1

Sponsored Supplement

Mobile & cross-screen buys drive online video ad effectiveness

New devices with bigger and better screens, and new mobile video platforms and formats launch constantly, supplying endless new options and opportunities for brands to reach audiences.

Screen-Shot-2014-10-16-at-9.45.11-AM

Leo Burnett picks up Black Pencil

Check out all the other Canadian work awarded honours from D&AD this year.

steamwhistle

Steam Whistle brews a celebration

The beer brand highlights its 15th anniversary with a new series of mini-docs.

Poutine

MS Society’s poutine pledge

The new fundraising campaign asks donors to make uniquely Canadian commitments, like wearing toques and eating maple syrup.

Atomic-3

Ubisoft and SickKids win big at the AToMiC Awards

The brands and their agencies Publicis and JWT took home top honours at last night’s award show.

shutterstock_229761016

Up to the Minute: Marketel’s museum win

Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.

watchdog2

AToMiC Awards: Getting in on the action

Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.

fathersday.surp

AToMiC Awards: Documenting life in another’s shoes

Brands are using fly-on-the-wall techniques to galvanize people to give back.

Carmelia

AToMiC Awards: Old brands, new tricks

You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.

img2

AToMiC Awards: Shock and awe

Surprising and delighting consumers is child’s play. check out the brands that have taken the surprise factor to the next level.

raisetheflag

AToMiC Awards: Power to the people

CSR is today’s norm. but helping consumers enact social change takes it up a notch.

MIO

AToMiC Awards: Participation is king

When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.

Atomic

2015 AToMiC jury

Read up on our panel of experts who selected this year’s winners.

shutterstock_169242065

Check out Canada’s favourite new products

From kitty litter to condoms, BrandSpark reveals which CPG products were voted best by Canadians.

Cossette and Lg2 pick up Carte Blanche wins

The agencies’ OOH ideas for McDonald’s and Nike have won the Astral competition in Vancouver and Toronto.