FlipGive amps up sports and community sponsorship
The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.
TD’s growing interest
From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.
Run for the Cure goes off-script
CIBC and Cundari take a mini-doc approach for the latest campaign.
2015 Agency of the Year shortlists revealed
Did your shop make the cut? Here are finalists in the agency, digital, media and PR competitions.
The renaissance of relevance
The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.
How are Canadians buying for back-to-school?
As the busy retail time of year draws to a close, we look into some seasonal stats.
DentsuBos hires new CD in Montreal
Claude Ringuette joins the shop, as long-time VP, creative Hugo Leger is set to retire.
Canadian retailers rosy on the future
A new survey shows a positive outlook in all sectors, with expanding product offerings a high priority.
Shopper Innovation Awards jury revealed
Meet the minds who will judge the 2016 entries, plus check out the new award categories.
Stop waiting to create great work
123w’s Scot Keith on why creatives need to step out of the “not my job” box.
Ford tries a new perspective
From axe-throwing to car-bowling, the auto company wants drivers to embrace their adventurous sides.
Moving on to greener routes
Critical Mass interns help lift the spirits of grumpy Toronto commuters.
The positive effect of giving back
Don’t throw out that old hat. Le Chaînon’s new campaign shows how it can be put to good use.
JWT Canada adds six senior roles
New CDs, strategic directors and leaders in experiential and content marketing contribute to a year of growth at the agency.
Anderson DDB wins Rexall
After a lengthy competitive review, the health-focused arm of DDB will be AOR for the retailer.