Virgin Mobile spreads love to get love

To promote its new store, the brand taps into a Toronto neighbourhood’s art scene.

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Mobile’s winning in store aisles

A report from CGI Group in the U.S. says showrooming using a mobile device has increased dramatically.

General Mills cooks up new products

Nature Valley’s first peanut-free bar in Canada and an upscale Old El Paso line are among its new offerings rolling out this summer.

george nyguyen

George Nguyen heads to New York

The former managing director of TBWA\Toronto moves to McKinney to lead the branch.

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Veritas adds two to Growth and Innovation Lab

The PR firm is still on the hunt for an executive creative director to round out the new venture.

food hacks

Hacking Kraft

The food company’s super-simple, three-step, scrappy guide to reaching millennials.

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What’s keeping Canadians up at night?

Microsoft’s Alyson Gausby looks at how brands can help relieve everyday stress.

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Trend alert: Cell signal blocking

Be warned, phone addicts will not find solace in this coffee shop.

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Contiki starts a legend

How one Canadian campaign helped shift the travel co’s marcom budget to digital, with no regrets.

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What four issues are plaguing marketers?

Few organizations are successfully integrating digital into an overall brand strategy, a Millward Brown report finds.

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Kayak kicks off in Canada

Who wants to search for flights like they did during the Civil War? To target travel-happy Canadians, the flight aggregator goes after “old-fashioned” habits.

AR book

The Mercury’s rising for augmented reality books

Rolling out at a Walmart near you, these “Incredebooks” bring childhood classics to life.

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Dishing discounts on bright days

A new app for skin care co Zealios offers rewards tailored to those who soak up some sunlight.

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ACTRA-advertisers contract talks move to mediation

The current round of bargaining between the actors’ union, ad agencies and advertisers appears hung up on the thorny issue of internet use of commercials.

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