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CIBC Run for the Cure makes a change

The annual event refreshes its approach, putting the spotlight on what personal participation really means.

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Tim Hortons names a new president

Former finance head Sami Siddiqui takes the role as David Clanachan becomes chairman at RBI Canada.

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

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Big Brothers Big Sisters’ multicultural tie-in

The organization teamed up with Loblaw-owned stores for a South Asian-targeted awareness play.

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Sears Canada unveils new look

The more modern logo is the most dramatic change for the retailer’s branding in 32 years.

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Scotties adds coffee to the package

The Kruger brand partnered with Tim Hortons and receipt-reading tech Snipp in a back-to-school promo.

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The Idea Suite bolsters leadership team

Former P&G marketer Alexandra Glover joins the research-driven agency as director of innovation.

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Boston Pizza’s new model for fundraising

Why the restaurant has clarified the message and increased marketing for its annual Kids Card fundraiser.

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Rethink, Lg2, Jam3 land on Clio shortlist

The three agencies picked up nine nominations for this year’s awards.

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Mount Pleasant Group’s survival strategy

The funeral service’s cheeky new campaign is all about why it doesn’t want us to die (yet).

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Sid Lee consolidates in Europe

The agency will shut down its Amsterdam office, focusing its efforts in the Paris office.

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How Team Canada won on social

Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.

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Canadian Blood Services messes with the alphabet

A new campaign aims to remind us how important A, B and O really are.