It’s okay to show your sad side
Le BEC enlists industry execs in a year-long campaign to raise awareness and funds for marcom counselling in Quebec.
Squish’s sweet spot
With a former David’s Tea exec at the helm, Squish hopes to be the cool, sleek new candy shop on the block. Take a peek inside its growth plan.
Smoking (still) stinks
The Canadian Cancer Society peels back the fruity curtain on flavoured tobacco.
Cossette boosts exec ranks
Steve Groh has been brought on board as a new VP national brand director to work on the McDonald’s account.
Getting on board with cooperative consumption
Part four of JWT’s Trend Report looks at the rise of sharing culture and if brands should worry about food as an eco issue.
Inside Boston Pizza’s Quebec strategy
The restaurant chain is targeting folks who’ve never heard of the brand before, using its diverse menu as the differentiator.
Which brands do Canadians trust?
Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.
One Show adds Canadian jurors
Four Canadian agency creatives and one graphic artist will help decide the winners of the international creativity awards.
Putting the wild in childhood
A new creative platform from Go RVing reminds overbearing parents to give their kids a little freedom.