Orphan Black gets global merch deal
The clones are spreading from Canada through a line of hoodies, bobble heads and posters.
Kraft Dinner moves to Union
Just months after bowing a new brand platform by Anomaly, Kraft Canada is trying a new agency for the iconic food.
Global portfolio: Is Canada being held back?
Former RBC marketing exec Peter Tutlys on Europe’s culture of entrepreneurship and marrying off George Clooney.
Kids create the darndest robots
With their sponge-like minds, Google Canada put youths’ brains and imagination to the test with a Toronto geek fest.
Want a good movie review? Dish out the popcorn
Orville Redenbacher tries its hand at mood manipulation (but in a rewarding way) for its latest campaign.
Interbrand North America names new CEO
Josh Feldmeth, who heads up the Canadian branch, takes charge of the entire continent.
A high-flying launch for Grey Goose VX
How does sipping cognac-infused vodka on a Muskoka chair after a trip in a floatplane sound? With an eye to exclusivity, the spirit maker taps into a new category.
Throwback Thursday: strategy in 1997
For our 25th anniversary, we’re travelling through time. In ’97, advertisers fought for tobacco cos and Cossette Media was born.
Behind the making of CSPD’s helium-filled annual report
Is there another Black Pencil in Wax’s future? Take a peek at this year’s follow-up to its multi-award winning design work.
Infographic: Who is today’s man?
Work and financial stress worry some, but most just want to spend time with their kids.
Chris Jordan departs Y&R
CCO Israel Diaz will captain the team of execs in a “flatter” model as the former president and CEO leaves the shop.
Milking your mind
The Strategic Milk Alliance wants to delve into your head and tell you what you’re craving.
A modern tale about the Bluenose and Robin Hood
Dominique Trudeau on the power of feisty, agile and small shops.
General Mills quests for men
A new cereal line just for dads is just the start of the food co’s plan to win back guys to the category.