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Diabetes Canada strikes a new path

The organization rebrands and launches a new platform to invigorate its messaging and mission.

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Brad wins Volvo’s motorcoach and transit accounts

The shop takes on North American branding and marketing for two business units.

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How to overcome Canadians’ waning trust in business

Edelman’s annual Trust Barometer brought some bad news, but engaging employees may be the solution.

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New strategic leaders for Rethink

Sean McDonald and Darren Yada take new roles at the “increasingly social first” shop.

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Chefs Plate delivers its first TV ads

The meal kit subscription startup turns to traditional advertising to reach a new customer base.

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Metro Ontario’s year of going local

The grocer focuses on food and music, aligning its sourcing strategy with Canada’s 150th birthday.

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MFMK looks to take personal styling mass

The startup creates free inspiration boards, driving traffic to retail partners like Simons and Penningtons.

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Ikea keeps Market Hall campaign sustainable

Why textiles and lighting are central to the newest phase of the retailer’s ongoing efforts.

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Canadians concerned about sugar’s impact on health

A recent Mintel report breaks down insights into how we feel about the sweet stuff in our food.

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How to keep Toronto honest

A farewell party for Honest Ed’s sends a message about the Centre for Social Innovation’s mission of keeping the city inclusive.

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Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

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Cannes announces changes to Creative Effectiveness

Five new categories aim to recognize more regional, cause and client-led campaigns that drove business results.

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Dairy Farmers gets cheesy to sell milk

A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.

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The story behind ‘the one that got away’

Interval House challenges perceptions and centres on the emotional barriers to leaving an abusive relationship.