GoodLife looks for everyday heroes
The fitness co tries to break down the top barrier to joining a gym: intimidation.
72% of all new products fail: study
Product innovation is at risk at companies unable to increase their profits due to price wars and other pressures.
Brands and The Emperor’s New Clothes
Tony Chapman offers the naked truth on CPG cos’ reliance on pricing as a volume driver.
Orville pops up a mobile movie fest
Tired of huddling around a friend’s smartphone? The ConAgra brand found a cheap and cheerful solution.
L’Oreal Paris gets augmented
We get a sneak peek at the cosmetic co’s plans to make its new tech, which lets users try on different makeup looks, the top beauty app in a month.
Got what it takes to be a Mexican chef?
Old El Paso gets consumers cooking – literally – to help them overcome the fear that they can’t recreate a meal themselves.
A case for made-in-Canada creative
Millward Brown’s Scott Megginson on why ads tend to have a home-court advantage.
Agencies in a TIFF: matching lonely film hearts
This new site by Pound & Grain is like Tinder for movie fans.
Dove celebrates a milestone
The brand kicks off a campaign celebrating its own 50th anniversary by feting women on their birthdays.
Passing of the torch at Environics
Digital agency exec Paul Lockhard will join as president, while founder Bruce MacLellan becomes CEO and chairman.
Tasting your music
Hyper Island students are turning sounds into foods, with a new program that creates recipes based on your tunes.
Visa’s infinite social push at TIFF
The credit card co launched an interactive storytelling experience by BBDO and Proximity, tapping Morgan Freeman’s iconic vocal chords.
First and the furious: new sponsors step up for TIFF
Ford and Pepsi are among the brands going big for their first year as festival sponsors.
Going bigger with activations: TIFF’s repeat sponsors
L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.