Ubisoft and Frank & Oak launch a collection

Design / Digital / Fashion+Clothing

For the upcoming Watch Dogs release, the gaming company and e-tailer have designed clothing for their mutual male audience.

Clients versus agencies, by the numbers

Research

New revenue sources or better analytics? There’s a disconnect between how clients and agencies want to deal with the future.

AToMiC shortlist: part four

Agencies / Awards

In the fourth list of finalists, strategy reveals potential prize-takers for the best digital and broadcast programs.

Modern advertising alchemy

Agencies / Innovation

Dom Trudeau’s essay on the exquisite and extremely delicate art of turning lead into gold.

Where left brain meets right

Agencies / Innovation

Deep Local’s Nathan Martin on the collision of tech and creative, mind control and tactile feedback ahead of his ICA talk this week.

Raptors tease new branding

Branding / Digital / Television

Aimed at showcasing the non-hockey elements of Toronto, the team has released a “rallying cry” spot as it starts its first playoff run since 2008.

Nabob mocks the fixings

CPG / Food & Bev. / Food+Beverage / Screening Room

The Kraft brand is targeting those who prefer substance over style with its new “Respect the Bean” push from Ogilvy.

Putting the ‘Awe’ in augmented reality

Experiential / Innovation

This Toronto AR company is working to create artificially intelligent avatars that can interact with people in real life.

Seven very sweet ads

Creative / Food & Bev. / Food+Beverage / Screening Room

If you can’t wait to dig into your goody bag of Easter treats, have a taste of these memorable spots.

Infographic: Online video fans favour QSRs

QSR / Research

Does watching a video online mean you’re more likely to head to McDonald’s? According to this survey it does.