Path to Purchase: The new value equation
Brands and retailers are always exploring new ways to grow their share of basket.
Cracker Barrel’s cheesy repositioning
The Kraft Canada brand is putting cheese at the heart of culinary experiences by deconstructing dishes.
Taxi wins Cogeco business
The agency was chosen for its “deep understanding” of the cable co’s industry.
Up to the Minute: MacLaren’s new CD
Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.
Lg2 wins big at the Crea awards
The agency made a good showing at last night’s award, followed by Sid Lee, which also picked up several grand prizes.
UP Express announces retail partners
A focus on iconic Toronto brands looks to give the service’s flagship station at Union a hyper-local feel.
Weekend reading: Brands tap into foodie culture
Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.
Mary De Paoli heads to RBC
The Sun Life Financial CMO is moving on to RBC in a new role at the bank.
Subway picks Sid Lee as AOR
The agency’s Toronto office will lead the QSR’s national work after a competitive review, with Simon Pure handling the promotional business.
The growing agency has picked up some new ACDs, business, office space and a new website.
Retail in 2015: La Vida Local
Veritas Communications’ president on why 2015 will be the year retailers go from clicks to bricks.
Ahead of the pack
From Periscope to VR, check out some of the early brand adopters of hot new tech.
Yes we Cannes: Leaders of the pack
We conclude our look at this year’s Lion contenders with a pair that stood out among all the rest.