B!G Bronze: JWT and Mazda reinvent the test drive
The pair turned the big screen into a driving machine.
AOY Bronze: DDB’s partner quest
From turning down pitches to opening a Montreal office, this Canadian network has had a banner year.
MAOY Bronze: MEC’s groundbreaking year
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.
PR AOY Bronze: Veritas expands its influence
The shop plans to amp up its influencer engagement with its new Growth & Innovation Lab.
DAOY Bronze: Proximity goes big on data
How the agency is structuring itself to deal with a numbers-heavy future.
Sport Chek’s community play
The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.
Dr. Bernstein Clinics names AOR
Giants & Gentlemen picks up the account, which isn’t without its challenges: the weight loss clinic has faced caution from regulators for its ads in the past.
Throwback Thursday: strategy in 2010
For our 25th anniversary, we’re travelling through time. In ’10, print tried a reinvention and adland bid farewell to a design legend.
Investors Group goes with DDB
The Toronto office of the agency will handle a brand refresh, with first work expected in 2015.
We know you’re still focused on Halloween, but we couldn’t resist coming up with a few ideas to help brands be festive this season.
Twist Image picks up Treasury Wine Estates
The global winery was looking for a partner to help it transform, picking the creative shop to lead digital in North America.
Canada Goose gets emotional
Despite seeing huge success in a pure PR and seeding strategy, the CMO at the clothing co talks about why it’s delving deeper into the content space.
Consumers feel good about spending…carefully
The majority of Canadians say they have extra funds to spend, though debt remains the biggest barrier.
Villaggio courts the bread lovers
The Dempster’s line has a new brand platform targeting those with no inhibitions about bread.