Who are Lowe Roche’s newest ECDs?
The two new creative heads will work to grow the department with a bevy of hires in the new year.
Inside Salvation Army’s non-festive strategy
The non-profit is trying to show it’s more than just a Christmas charity with a new campaign to keep it top of mind year round.
The dirtiest word in advertising
Heroes & Villains’ Emma Hancock asks: Can you tell a good Christmas story without the word Christmas? Likely not.
Connie Morrison breaks bread with skeptics
We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.
Danone names National as PR AOR
The Montreal firm is tasked with boosting the visibility of the brand to help it compete in the crowded yogurt category.
Cheerful creatives make (more) holiday cheer
Holiday dos and don’ts, history lessons and seasonal playlists from jolly agencies.
Winning with self-employed women
Harbinger’s Jennifer Lomax checks out what makes self-employed ladies tick when it comes to brand preferences.
Predicting 2015′s top digital trends: infographic
From beacons to branded content, here’s an analysis of the digital trends that are top of mind going into the New Year.
We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.
Inside MasterCard’s gift-giving plan
What’s more “priceless” than kids unwrapping toys on Christmas? The credit card co jumps on the giftvertising trend.
Maverick hires a VP
The Toronto shop has brought in Rick Byun to help grow the business.
Gifts for the marketer who has everything
Your gift guide, complete with drones and sleep machines, from Lg2′s Chris Hirsch and Nellie Kim.
Vision7 sold to BlueFocus for $210 million
Mill Road has confirmed the sale of the holding co, which owns Cossette, to the Beijing-based marketing and communication firm.