Elemental believes the best work is done when collaborating
with clients. So much so that this is painted on the wall as a
focal point and reminder for everyone on the Elemental team.

The Indie List: Elemental

Applying a loyalty lens to building brands via emotional connection

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HelloFresh brings melodrama to its marketing

The meal kit player taps Schitt’s Creek star Annie Murphy for a mock soap opera to put more of a focus on differentiation.

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Accenture launches sales and marketing hub in Niagara

The consultancy’s new “intelligent operations centre” is focused on helping clients de-silo customer-facing departments.

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Tech in Action: Contiki gets Alexa to pack your bags

The travel company addresses one of the biggest pain points of preparing for a trip.

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How CPG showed up at CES

From the Tech newsletter: P&G and L’Oreal showcased how they are pursuing innovation to meet consumer needs and head off disruptors.

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Up to the Minute: Agnostic wins two AOR assignments

Plus, Trampoline adds a PR offering and Apollo Music Store expands to the U.S.

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Craft jury announced for 2020 Marketing Awards

Ahead of Friday’s entry deadline, the agency and production pros awarding the best in technical achievement have been revealed.

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.

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McCann Health Canada names first ECD

Sean Riley joins from the agency’s Singapore office in response to recent business growth and transformation.

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Lotto 6/49 guarantees ‘O.M.G.’ moments

To reach casual players, BCLC shifts the focus from big jackpots to the million dollar prize that comes with every draw.

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Audible.ca highlights the benefits of listening

For its second Canadian brand campaign, the audiobook company takes a more abstract approach to its “listen more” message.

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LCBO hopes to find new friends in ‘low’ places

The liquor retailer highlights drinks low in alcohol, sugar and calories to help customers meet their new year goals.

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It’s simple even though it’s not

Editor Jennifer Horn on why embracing a more nuanced understanding of gender is less complicated than it might seem.

Corner Office

Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more

A round-up of senior-level executive changes you may have missed.

Business

Introducing strategy’s CMO Council for 2020

From the C-Suite newsletter: Members of the advisory board predict what marketers should expect in the year ahead.