Rethinking brand utility

Taxi’s Thomas Kenny on why there’s nothing wrong with focusing on your core offering.

Tourisme Montréal-Tourisme Montréal annonce la nomination de Dan

Daniele Perron joins Tourisme Montreal

The former president of FCB Montreal will lead marketing for the board.


Take a couple minutes for diabetes

Think you’re too busy to test your risk? The Canadian Diabetes Association calls you out.


Check it out: One small change

CIL paint shows how a “little” paint can do wonders.


Canadian Tire’s content-heavy Christmas

The retailer zeros in on its active family target with a new influencer partnership.


The&Partnership adds to leadership team

Jack Shute has joined as partner and business director, leading the Vancouver office and its Telus work.


Fashion Santa is coming to town

Better watch out, better not cry. Yorkdale’s sartorial Saint Nick is more suave than jolly.

Samsung Experience Store Grand Opening. November 20, 2015. Toronto, Ontario Canada.  (photo: Vito Amati)

Inside Samsung’s new flagship

The new “Experience Store” takes an interactive approach to the brand’s retail line.


RBC’s new holiday tradition

The bank helps navigate the sometimes awkward season with its new Christmas classic-inspired campaign.


IZ’s plan for freedom

The fashion brand for wheelchair users has a new initiative that aims to empower customers with more than their style choices.

Catherine and Ian

Zulu’s new content-creating creatives

ACDs Catherine Allen and Ian Simpson have left Ogilvy to begin work at their new shop this week.


Caring for the caregivers

Health care co Saint Elizabeth launches a new brand with a campaign dedicated to the “invisible” among us.


Rona goes customized for Christmas

The home improvement store launches a new tablet-friendly content strategy ahead of the holidays.


Check it out: GoEasy gifting

The recently-rebranded financial co jumps on the holiday surprise trend with a new online video.