2016-10-canadapost

Sponsored Supplement

Direct mail a ‘power channel’ in the digital age, study finds

Research provides clue as to winning formula: media sequencing matters.

PickleBarrel

Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients.

tmtl

Tourisme Montreal apologizes in advance

The city’s tourism board is driving awareness for its 375th birthday celebrations by warning Torontonians about the noise.

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Dustin Rideout joins MLSE

Sid Lee’s former SVP and partner will lead brand and fan experience for the sports organization.

RachelleClaveau_SylvainDufresne_DuncanBrucecrop

A new leadership team at Publicis Montreal

FCB president Rachelle Claveau and Lg2 creative director Sylvain Dufresne will take the reins at the office.

cbs

Canadian Blood Services goes for the heart

A holiday campaign aims to get the organization on the same emotional level as other brands during this time of year.

Billboard_Spaghetti_EN

Why ‘Made in Italy’ matters

The latest campaign from the Italian Trade Commission educates Canadians on why they should buy authentic products.

GREY Toronto DEC Hires

Grey adds 11 in Toronto

The agency has a new client services director in addition to hires in creative and production.

Quaker

Quaker shows the rest of the picture

A new social campaign sheds light on what’s missing from those “perfect” Facebook photos.

Genesis Motors Canada-Genesis- a new human-centred luxury brand-

Will Hyundai generate success with Genesis?

The company’s new luxury brand looks to compete in a crowded space by focusing on the consumer experience.

valin

Valin suits up for trans support

A new online film from the Quebec tailor aims to set an example for parents of gender-nonconforming kids.

frankecrop

Anomaly’s Franke Rodriguez to lead NYC office

The Toronto CEO will take the reins at the shop’s head office in January.

north-banner

MSLGroup acquires North Strategic

The PR agency and its content arm Notch Video now fall under holding co Publicis Groupe.

goals

New beginnings call for new brands

Sampler looks at how New Year’s resolutions have an effect on shoppers and their buying decisions.

Maxi

Maxi ventures beyond the flyer

The Quebec grocer makes its return to mass advertising with a focus on fresh.