Brands get STEM-sational
Energizer and Cisco are among the brands that are encouraging careers in math and science through new programs.
Brands bet big on the Raptors
MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.
Epic is On Instagram
Ontario Tourism is using Instagram video ads to target sports lovers with its new Pan Am Games spots.
Yes we Cannes: Time well spent
The industry weighs in on why you should keep your eyes on these two pieces of long-form content at Cannes.
Home Depot keeps it close to home
For over a year, the retailer has been quietly working to end youth homelessness. Here’s a look inside its CSR strategy.
Making sexual violence everyone’s problem
A look inside the Ontario government’s campaign to stop sexual violence.
Nestea brings new flavours to the table
To stay competitive in the increasingly crowded iced tea category, the brand is launching two new Canada-specific products.
Maple Leaf digs into new strategy
The “Dig In!” campaign marks the first time Maple Leaf, Schneiders and Prime are promoted under one platform.
Unilever’s aging hair play
The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.
Gas stations to blame for low retail growth
Store sales are strong, even though gas stations have pulled the overall category down to a meagre 0.5% growth year-to-date, according to consultant Ed Strapagiel.
Rudsak eyes expansion
After two years of major growth and a strategic shift, the Montreal retailer is focusing on English Canada.
ICYMI: Here’s what’s in store for retailers
The crème de la crème of retail-specific technology that came out of SXSW’s Accelerator program.