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AToMiC Awards: Know thy audience

From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.

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AToMiC Awards: Shifting perceptions

Brands from Uber to the Liberal Party of Canada saw the need for change, and repositioned to connect with new audiences in fresh ways.

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AToMiC Awards: Crossing platforms

TV shows looked to other media – and the real world – to extend their fan bases, while brands deepened their role in TV.

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Mercy Ships shows its moving health care

The first mass campaign for the NGO depicts the work done on the world’s largest civilian hospital ship.

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Exploring other cultures through food: Mintel report

Canadians are craving ethnic meals, but some are intimidated to make their own. Here’s how brands can help them.

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Canada Goose set to open flagships

Its first standalone locations aim to bring the brand’s Arctic past to life.

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Check it out: Telus’ grassroots giving

In a new spot, the brand highlights causes it’s supported to get others to do the same.

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Wonderbra woos the young

The heritage brand aims for a more fun and youthful voice with a new campaign.

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Canadian retail hits six-year high to start 2016

Ed Strapagiel’s latest analysis shows sales surged across many segments, but are the good times here to stay?

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The Colony Project expands to Quebec

The Citizen Relations sister shop heads to Quebec to support its client base there.

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Belairdirect goes back in time

The insurance co sends its knight spokesman to the Middle Ages to inject some novelty into its creative.

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Thinkingbox gets a boost from Stern Partners

The investment from the private equity company will help the digital studio expand and make its own acquisitions.

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Check it out: Canada Dry Mott’s slithery spot

A campaign for a new vodka drink hopes millennials’ fear of missing out will trump their fear of reptiles.