David Shing

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The intimate future of digital media

Oath’s David Shing on how small moments lead to deep connections and why consumers desire intimacy.

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The new currencies of loyalty

A report by Bond Brand Loyalty highlights the benefits of engaging with customers through perks that fall outside of points.

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Porter joins competitor airlines with new entry-level fare

The company’s new offering falls within a North American-wide trend that’s several years in the making, says CMO Kevin Jackson.

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On creating diverse and inclusive workplaces

Named to EMPower’s Ethnic Minority Leaders list, Isobar’s Kai Exos talks about fostering D&I for the company and its clients.

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BCAA flips the conversation about driving while high

Instead of using scare tactics, the organization leans on positivity to promote safe driving after cannabis legalization.

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Have you entered New Establishment: Brand?

Nominations for the program, which fills the hole left by 30 Under 30, are open until August 3.

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Huge has big expansion plans

The agency continues its hiring spree amidst plans to grow its Toronto office by 20% by the end of the summer.

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Mars taps into do-it-yourself culture

A new creative platform for the chocolate bar encourages DIYers to try their hand at projects they might just fail at.

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Nintendo picks Smak for experiential

The agency will work with the gaming company on a cross-country tour to promote the Switch console.

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Juliet hires head of client engagement

Leanne Goldstein joins the young agency amid a number of new assignments from clients including FreshCo and Hiku.

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HomeEquity banks on emotion

The financial services company launches a rebranding that takes an emotional and humorous approach to reverse mortgages.

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Takis uses reverse psychology on snackers

The brand launched in Canada with a campaign telling consumers its tortilla chips are too spicy, too crunchy and too intense.

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Travel Alberta names new agencies

C&B Advertising, Initiative, Isobar and Cardinal Path will help the organization turn the province into a “destination brand.”

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Up to the Minute: Thinkingbox hires managing director

Plus, Havas wins Irving Oil assignment and OSMO adds four members to its board.