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Unilever gives everyday purchases a social impact

A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.

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Halo Top rents out an Airstream to promote new ice cream bar

The ice cream company is offering one-night trailer stays in three regions to promote the new product format.

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Snap goes up-market for its latest Spectacles

The third generation of the social media company’s wearable adds 3D and AR features in addition to being more fashion-forward.

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Signifly taps Montreal for first international office

The Danish innovation agency hopes its multidisciplinary approach to development will give it an edge over other digital shops.

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Chat spreads to the masses

Shopify and Ficanex have both made new investments to meet demand for instant, platform-agnostic conversations with brands.

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Edibles could bring millions of consumers into the cannabis market

A report from Lift&Co and EY also shows that brand currently has a low impact on cannabis purchase decisions.

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Up to the Minute: Wasserman + Partners adds to leadership

Plus, Apex PR and Ruckus Digital expand and Jungle Media picks up an AOR assignment with Wealthsimple.

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Dairy Farmers of Ontario names new CEO

Parmalait’s Cheryl Smith has been hired to bring her understanding of consumers to the marketing and lobbying group’s leadership.

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Walmart and Instacart expand grocery delivery

The service will come to nearly 200 stores as the retailer expands its omnichannel options in the grocery category.

Ecommerce

Amazon tops survey of most-trusted ecommerce brands

Despite recent controversies, the online giant ranked first in 18 of the 24 product categories examined in BrandSpark’s survey.

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Veritas hires Lisa Kwong as VP and creative strategist

The hiring accompanies a new media-focused offering within the PR shop and an assignment with lifestyle site Refinery29.

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A desktop that shows the progress of B.C. wildfires

The Outdoor Recreation Council of British Columbia uses real-time data to bring the destructive potential of a fire closer to home.

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Have agencies lost their sense of purpose?

The Local Collective’s Michael Ash asks why clients’ obsession with brand purpose hasn’t extended to their agency partners.

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The&Partnership names new ECD for The Greenhouse

Geoff Vreeken takes over west coast creative duties for the dedicated Telus unit as the telco expands its business into new areas.