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Subway expands Wi-Fi loyalty program

After a successful pilot, the QSR is rolling out its mobile coupon delivery to 600 locations.

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Experiencing the ‘BMO Effect’

A new brand platform adds some humour to the bank’s focus on the “human touch.”

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Rethink adds to its leadership

The agency names three new partners along with new hires as it continues to grow.

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McDonald’s ‘mighty’ cowboys return

The QSR uses 360-degree video to show how its burger is hearty enough to complement a wild winter sport.

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RBC’s Olympian search

The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.

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Juniper Park\TBWA hires 14

Four months after its merger and new AOR wins, the shop announces several hires and promotions.

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Molson Coors names new PR agency

Citizen Relations will handle media and influencer relations across several key brands, following a competitive review.

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Tank breaks 100-employee mark

The Montreal agency is now one of the 10 biggest in Quebec after making 30 hires over the past six months.

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Check it out: A wing-friendly wearable

Maple Leaf Prime tackles a big Super Bowl problem with a savvy new invention.

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Home Hardware realigns marketing team

Former Cara COO Rick McNabb will lead the recently reorganized, sales-focused department.

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Princess Margaret Cancer Foundation ups its game

The charity teams up with a video game to reach a new generation of potential donors.

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Great-West Life says hello to a new brand

The HelloLife retirement offering aims to bring peace of mind to Canadians close to their golden years.

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Carter Murray on FCB’s digital evolution

The global CEO talks about how he’s transforming the agency for the digital age.

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Has the sharing economy impacted spending habits?

A new study reveals how services like Airbnb have facilitated the millennial desire to spend on experiences over products.