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Co-op Advertising: The networked indie

With a bevy of creative freelancers and specialists at its fingertips, the Toronto agency punches above its weight.

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Aurora Cannabis names global marketing SVP

Former Halifax agency president Savior Joseph takes on a growing international cannabis brand.

Keeping it CA Spot

The view from the marketing department

Brand leaders weigh in on everything from budgets to agency relationships with our annual survey.

BobParkHS

GE Appliances is following a new digital path

The newly-acquired home appliance company has a new brand to build online.

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Bolstering defenses ahead of a brand crisis

With several companies dealing with public perception issues, experts say brand building buys time in a crisis.

Alex Lefebvre

Rethink names new partner in Montreal

Alex Lefebvre will lead client relations and new business at the office and join the national leadership team.

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Back page: Cannes is changing

No Fixed Address predicts the next Cannes crowd in an evolving industry environment.

ONE partners

Indent and Torch merge to launch One Persuasion

The new consultancy will offer everything from strategic communications to advocacy advertising to government relations.

Quebec Maple

The FPAQ’s first push to promote Quebec maple

The province’s maple syrup producers aim to get Quebecers to consume maple products more frequently.

Cary Smith

Zulubot adds director of content

Cary Smith joins the agency’s content team to help build its offering with a focus on “modern content platforms.”

Hot Milk Man

Mini-Wheats fights the cold with hot milk

Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.

CRC

Shortlists for 2018 Creative Report Card revealed

SickKids, Molson Coors and Farnham all reappear on the brands list. Are you also in the running for a top spot?

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GE picks No Fixed Address as digital AOR

Digital will be the foundation of the appliance brand’s marketing in Canada alongside PR.

Mario - Massey Forget

Mario Daigle joins Massy Forget Langlois as VP

The advertising veteran will play a strategic role on high-level accounts and contribute to business development.

cannabis

What will weed retail look like?

A look at what we know so far about how the sale of recreational cannabis will work from province to province.