Rickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.
The Blast Radius managing director expands his role to work across the three WPP agencies’ Toronto offices.
Hires / Industry Moves
The Toronto shop brings in Michelle Orlando as head of production, as well as Matt Antonello and Joel Arbez as creative group heads.
Young artists from Covenant House make hope colourful.
Retail / Screening Room / Sports+Ent
The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
The agency took home the most trophies amongst the Canadian winners, with Zulu Alpha Kilo, BBDO, Taxi and others snagging a few more.