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La Caisse and Desjardins partner on fintech fund

The sponsors will devote $75 million to help develop fintech and financial AI, both in Quebec and across Canada.

KLM

Tech in Action: KLM uses VR for PR

The airline’s cheeky new experience targets budget travellers.

Montreal

Sports Experts enters the ghost business

The Quebec retailer celebrates its 50th anniversary with a touch of the supernatural.

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No Fixed Address gets a CMO

Mark Carpenter joins the growing startup agency’s executive team.

Quaker

Quaker embraces the cold

The brand’s new campaign extends the warmth of its product to Canadian newcomers.

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Boston Pizza’s senior marketer named president

Jordan Holm will take the helm at the end of the month as the casual dining chain’s current leader retires.

Olivieri

Olivieri stays social at 60

The pasta brand undertakes its biggest-ever digital push in an anniversary campaign aimed at driving engagement and promoting its newest products.

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Forty Creek gets a facelift

The whisky brand revamps its packaging for the first time in its 25-year history.

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Boreale debuts a new look for its specialized beers

The craft brewer redesigns its Artisan line, hoping to connect with more adventurous drinkers.

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Pita Pit heats things up with Tabasco

The QSR expands its flavour options as it attempts to “elevate” the in-restaurant experience.

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Sears Canada seeks approval for liquidation plan

After years of attempts at a business turnaround, the retailer appears set to be ending operations for good.

TMX

TMX focuses on marketing for international growth

Former Holt Renfrew marketer Alison Simpson leads a diverse company’s rebranding.

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Flow Water gets its first VP of marketing

Rethink Breast Cancer’s Alison Lawler-Dean joins the growing brand.

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Behind The Body Shop’s approach to CSR

With a new owner and ambitious campaign, the brand’s top marketers talk media strategy and finding new customers.