foodbanks

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Find out how one national charity is transforming the way businesses think about CSR.

Timberland

Timberland to push further into Canada

Ahead of launching into ecommerce, the footwear and apparel company is looking to build a more local voice through social.

AirMilesCard

How Air Miles plans to win loyalty

The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.

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Moosehead aligns its brands

The beer co. has repackaged its four product lines to create more consistent branding.

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Coca-Cola strengthens its sports drink portfolio

Vitaminwater Active and Powerade Zero are added to the product mix, with the company rolling out integrated campaigns for each.

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Corner Office Shifts: GM’s new SVP and Cadillac president

A round-up of senior-level executive changes you may have missed.

French fries

McCain picks The Hive and Mile Inn

The CPG co will split creative and production duties between the two agencies to improve planning and efficiency.

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Fairfax to buy Toys ‘R’ Us Canada

The bid will keep the retailer’s Canadian subsidiary and 82 stores up and running.

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Here Be Monsters opens in Vancouver

The new creative agency was founded by partners who bring experience from Taxi and Grey.

SunnybrookHospital

Sunnybrook enlists war photographers for latest campaign

The hospital aims to highlight “the courage and grit” of its staff, researchers and patients.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

Emerald Health Therapeutics picks DDB as AOR

All of the agency’s divisions will contribute to the assignment in support of the cannabis producer’s growth plans.

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OMHA touts the benefits of community sport

The body governing minor hockey in Ontario launches its first marketing campaign as participation slows.

Natrel

Natrel aims to offer a ‘touch more’

The Agropur brand has unveiled a new creative platform, positioning itself as a “culinary partner.”

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Five new CDs at 123w

A series of new projects has led to hires and promotions across departments at the Vancouver agency.