Thanks in part to the out-of-this-world packaging design featuring an astronaut, Dayboil IPA became one of the province’s most popular brews the very month it launched. It also made celebrating the 50th anniversary of the moon landing with a quirky online campaign a no-brainer.

The Indie List: Ray

Forget the dog and pony show. This St. John’s agency gives you the straight goods

Sponsored

Starbucks1NEW

It’s simple even though it’s not

Editor Jennifer Horn on why embracing a more nuanced understanding of gender is less complicated than it might seem.

Corner Office

Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more

A round-up of senior-level executive changes you may have missed.

Business

Introducing strategy’s CMO Council for 2020

From the C-Suite newsletter: Members of the advisory board predict what marketers should expect in the year ahead.

Sustainability-main2

The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

ssq

SSQ Insurance selects Lg2 as new AOR

After being brought in on a limited assignment last year, the agency’s Toronto and Quebec offices will now execute a national strategy.

MarketingAwards2018_8957

Design jury announced for 2020 Marketing Awards

Meet the creatives and designers deciding winners in the category as the next deadline for entries approaches on Jan. 17.

Circle K

Circle K puts a positive spin on being naughty

The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.

Milestones

Consumer insights via Slack

Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.

Maple-Leaf-Foods-Headquarters

Maple Leaf Foods CEO ‘livid’ after Iran plane crash

Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.

AToMic_118

Shortlist announced for 2020 AToMiC Awards

The awards recognizing collaborative and creative use of advertising, tech, media and content will be given at a gala on March 3.

breast-cancer-chinese

Breast Cancer Society builds on its multicultural outreach

The non-profit looks to maintain its momentum with diverse communities ahead of its Mother’s Day Walk.

goodlife

GoodLife begins the year with a focus on diversity

FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.

2015-01-08 (9)

Tribute: How Bell just got better

The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.

Tim_Hortons_sign

Tim Hortons hires McDonald’s marketer as CMO

The QSR names 15-year Golden Arches veteran Hope Bagozzi to its leadership team in Canada.