Articles Tagged ‘Astral media’

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Brand partner of the year: Bell Media turns sponsors into TV stars

With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.

Radio1

Molson Export vocalizes its support for sport on the radio

The beer brand is activating its sponsorship of football team Montreal Alouettes with a campaign that targets both French and English speakers in Quebec.

Copied from Media in Canada - Leviathan

Canada’s Wonderland coasts off of the highway

The amusement park worked with Astral OOH to promote its new Leviathan ride, placing massive 3D roller coasters on superboards in Toronto.

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Carte Blanche winners announced

Creatives from BBDO won first place in the English section of the contest for their wall and roof-less shelter, with Lg2 taking home the prize for the French portion.

Goon

Goon poster furor: why censorship is the best publicity

Though unclear whether the City of Toronto or Astral Media ordered the removal of the posters, the hockey comedy benefited from some pre-release press.