Articles Tagged ‘Bill Moir’

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Brewing up emotion still king for ex-Tim’s CMO

Telling moving brand stories is as relevant today as it was in the ’90s, say Upstream’s Bill Moir and Paul Wales.

Tim Hortons celebrates half a century

Will quietly reflecting Canadians’ values be enough to stave off growing competition and resonate with a changing demographic?

Peter Nowlan heads to Tims

Following a near 25-year run at the QSR, chief brand and marketing officer Bill Moir will hand the reins over to the head of marketing at Molson Coors.

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Pigott’s brand new path

In our exit interview with JWT’s Tony Pigott, he reflects on his career, the challenges facing the industry and his plans for the charity BrandAid.