Articles Tagged ‘dentsu’
PC gets the country to #EatTogether
The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.
Millennials proving elusive for marketers
A new study from Dentsu Aegis breaks down the demo and what brands are missing when it comes to the target.
Up to the Minute: Tag grows by 13
Plus: DS+P wins at One Show Auto, Publicis names new global boards and more news you might have missed.
Natrel opens a Milk Bar
The brand brings its focus on product innovation to retail with a flagship coffee shop in Montreal.
One Show winners revealed
Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.
Up to the Minute: Ogilvy wins RCMP biz
Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.
Bleublancrouge takes Best of Show at the Extra Awards
The agency also won Gold for the Montreal Gazette‘s “Tweet Edition” campaign at Newspapers Canada’s annual awards for creativity in newspaper advertising.
Dentsu acquires Aegis Group
The Japanese company purchased the London-based Aegis in a deal made last night.
Dentsu acquires Bos
The partnership gives Bos access to international markets, while bolstering Dentsu’s reach in Quebec.
CASSIES Bronze: Sapporo builds a mythology
A Dentsu campaign comprised of samurais, geishas and dragons helps turn Canada into the Japanese beer’s most successful international market.
Toyota’s Scion iQ goes to the big screen
The world’s smallest car is promoted in a big way at Cineplex Entertainment theatres with film trivia and a contest.
Toyota gets back on track
After a series of recalls and natural disasters, the carco is rolling out a record number of new models, with marketer Stephen Beatty behind the wheel.
HarperCollins gets into AR
The publishing company launches its first augmented reality-focused campaign at Indigo stores.
Dentsu brings on Andy Manson
Manson joins the agency as VP, executive creative director.
Vespa – Butterfly