Articles Tagged ‘dentsu’

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MDC, Dentsu Aegis revenues slip in Q2

But both holding companies found reasons to be optimistic.

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Retaining culture

Building a culture that not only generates effective ideas, but also ensures talented creatives want to work at your agency.

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PC adds eating tour in latest Eat Together efforts

Ahead of its third Eat Together Day, the Loblaw label travelled the country with a mobile picnic table to remind customers to share meals more often.

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2019 SIA Awards: What’s all the hype about?

The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel’s.

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The 2019 Agency Family Tree

A detailed look of what agencies the major players own and operate in the Canadian market.

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PC praises little moments in latest “Eat Together” push

The third iteration of the Loblaw label’s campaign asks Canadians to put away their screens to focus on what’s important.

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Subway celebrates the freedom of choice

The QSR’s first Dentsu-led campaign aims to make customization a bigger point of differentiation.

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GM launches Maven in Toronto

The automaker’s car-sharing service enters Canada with a message of affordability and access to the latest tech.

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PC takes aim at the solitary desk lunch

The brand asks why we stop eating together in its latest effort to encourage Canadians to connect over meals.

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Dentsu Aegis wins Subway

A team made up of talent from agencies in Canada and the U.S. will handle creative and media across North America.

Craft Matters Creative Hack

Why hacking is helpful

A recent Dentsu Aegis hackathon helped creatives from multiple agencies get at new, data-driven ideas for clients.

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Testicular Cancer Canada embraces embarrassment

The organization’s first bilingual campaign explores what’s worse than talking about testicular health.

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PC gets the country to #EatTogether

The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.

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Millennials proving elusive for marketers

A new study from Dentsu Aegis breaks down the demo and what brands are missing when it comes to the target.

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Up to the Minute: Tag grows by 13

Plus: DS+P wins at One Show Auto, Publicis names new global boards and more news you might have missed.