Articles Tagged ‘Diana Frost’

SIA

Shopper Innovation Awards deepens its activation lens

The awards recognizing the best in shopper marketing gets a new name, categories and co-chairs.

skittlesbeaver

Skittles gets patriotic by streaming a ‘beaver’

The candy brand is celebrating “Canada 151″ with an off-beat video stream and a new limited-time product.

mmsvote

M&Ms brings ‘Flavour Vote’ to Canada

Mars Wrigley hopes to make consumers take notice and find new ways to engage with the brand.

MarsWrigley1

How Canada’s new candy giant will move forward

Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.