Articles Tagged ‘GlaxoSmithKline’

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Buckley’s creates a timeline of awful tastes

The brand puts the focus on its flagship product and well-known tagline to celebrate its 100th anniversary.

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AToMiC Awards: Shock and awe

Surprising and delighting consumers is child’s play. check out the brands that have taken the surprise factor to the next level.

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Breathe Right records your snores

Let’s get ready to rumble: the nasal strip aims to help your partner sleep by taping you snoring.

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The rise of shopper marketing

GlaxoSmithKline’s Nicole Rocheleau reflects on how the relatively new discipline cemented itself in the marketing mix this year.