Articles Tagged ‘Grand Prix’

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Shopper Innovation Awards 2014

Ikea and Leo Burnett claim the Grand Prix for “Learn Ikea” as the top shopper marketing strategies in the country were honoured.

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Shopper Innovation Awards: Ikea schools Winnipeggers

The Grand Prix goes to the furniture retailer for creating a program to teach folks in the city about how to shop at its store.

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CASSIES Grand Prix: Missing Children Society’s next-gen milk carton

By getting permission to use people’s social networks, the organization was able to get the word out about missing kids.

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Marketers of the Year: Ian MacDonald puts AutoTrader’s digital foot forward

Using creativity and analytics, the director of marketing tackled sensitive PR issues, navigated a thorny path to online and built a rich customer review platform.

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Videotron and Sid Lee win Grand Prix Crea

Lg2 also won big, taking home the most hardware at the award show that recognizes the best in Quebec advertising.