Articles Tagged ‘Indigo’
Indigo reinforces reading’s life enrichment value
The retailer encourages choosing a book to unplug and enjoy some down time.
Corner Office Shifts: Indigo, Deloitte and Aphria
A round-up of senior-level executive changes you may have missed.
View from the C-Suite: Indigo brings its cultural focus to the U.S.
Samantha Taylor, SVP of marketing, explains how the company has entered a new ultra-competitive market.
Indigo launches new social app
The new Reco app helps book lovers connect with friends.
PR AOY Gold: MSLGroup gains influence
The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.
Employees in ads: what could go wrong?
Here’s what brands should consider before giving their staff the spotlight.
Indigo makes a weekend out of it
The retailer aims to be a go-to weekend destination with a series of themed in-store events.
Indigo’s personal picks
The retailer gets back to books with its new focus on in-store experts.
Razorfish hires omni-channel-focused director
The agency has hired Indigo’s Jim Reynolds to bring client-side experience to its growing digital retail offering.
Retail and e-comm take flight at MaRS
The Toronto innovation hub, which helps scale startups, has launched a retail and digi comm division, with players like P&G and Indigo on board.
Up to the Minute: Marketel’s museum win
Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.
Shopper Marketing Forum: six takeaways from day one
From future food marketing to in-store tech, we break down the top ideas from this year’s conference.
TD involves the masses
The bank’s strategy behind getting consumers to dish out its charitable funds, plus other brands giving power to the people.
Indigo keeps the love of reading alive
The retailer is asking consumers to pick favourites (books, that is) to support its child literacy foundation.
Throwback Thursday: Strategy in 2009
For our 25th anniversary, we’re travelling through time. In ’09, Doritos’ Guru chipped in and the industry battled the recession.
