Articles Tagged ‘Indigo’

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Indigo reinforces reading’s life enrichment value

The retailer encourages choosing a book to unplug and enjoy some down time.

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Corner Office Shifts: Indigo, Deloitte and Aphria

A round-up of senior-level executive changes you may have missed.

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View from the C-Suite: Indigo brings its cultural focus to the U.S.

Samantha Taylor, SVP of marketing, explains how the company has entered a new ultra-competitive market.

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Indigo launches new social app

The new Reco app helps book lovers connect with friends.

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PR AOY Gold: MSLGroup gains influence

The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.

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Employees in ads: what could go wrong?

Here’s what brands should consider before giving their staff the spotlight.

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Indigo makes a weekend out of it

The retailer aims to be a go-to weekend destination with a series of themed in-store events.

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Indigo’s personal picks

The retailer gets back to books with its new focus on in-store experts.

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Razorfish hires omni-channel-focused director

The agency has hired Indigo’s Jim Reynolds to bring client-side experience to its growing digital retail offering.

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Retail and e-comm take flight at MaRS

The Toronto innovation hub, which helps scale startups, has launched a retail and digi comm division, with players like P&G and Indigo on board.

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Up to the Minute: Marketel’s museum win

Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.

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Shopper Marketing Forum: six takeaways from day one

From future food marketing to in-store tech, we break down the top ideas from this year’s conference.

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TD involves the masses

The bank’s strategy behind getting consumers to dish out its charitable funds, plus other brands giving power to the people.

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Indigo keeps the love of reading alive

The retailer is asking consumers to pick favourites (books, that is) to support its child literacy foundation.

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Throwback Thursday: Strategy in 2009

For our 25th anniversary, we’re travelling through time. In ’09, Doritos’ Guru chipped in and the industry battled the recession.