Articles Tagged ‘Keeshan Selvakumar’

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J.P. Wiser’s shifts its focus to craftsmanship

A new campaign and tagline for the whisky brand aims to hit on a consumer trend with mass appeal.

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Wiser’s moves up-market to follow drinkers’ dollars

Corby’s Keeshan Selvakumar goes for the whitespace in the brown liquor business by investing in premium.

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JP Wiser’s moves to No Fixed Address

Changing category dynamics prompted the whisky brand to switch up its AOR.