Articles Tagged ‘McDonald’s Canada’

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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Check it Out: The return of ‘The Mighty Duel’

Hockey legend Martin Brodeur faces off against a cowboy in support of McDonald’s latest Mighty Angus burger.

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McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.

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McDonald’s gets into the fictional real estate business

The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.

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McCafe embraces the holiday cup craze

The brand debuts its first big holiday season push and a national promotion to get coffee lovers in its restaurants.

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Shea Weber races a horse

McDonald’s continues its partnership with the Montreal Canadiens to promote its Mighty Angus burger.

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Check it out: McDonald’s gets serious about chicken

The QSR does its best to help you understand how good its chicken sandwiches are.

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Lessons from abroad: The insight hunter

McDonald’s Antoinette Benoit employs a dynamic approach to making the global brand work in Canada. (Online Exclusive)

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McDonald’s breaks the rules

Time loses meaning in the QSR’s new all-day breakfast spots.

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Check it out: A new twist on ‘Old MacDonald’

McDonald’s puts a spin on the classic tune for International Women’s Day.

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Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

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Advocacy group calls out McDonald’s over nuts

A full-page ad and petition campaign from Food Allergy Canada aims to get the QSR to rethink changes to its allergen policy.

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Brand Doctors: McDonald’s food. More questions

Industry experts suggest that perceptions about the QSR’s menu items won’t change any time soon.

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McDonald’s creates a battle of the burgers

The QSR uses its self-serve kiosks to get customers to settle a rivalry between Montreal Canadiens teammates.

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McDonald’s takes a trip to the farm

The QSR continues to push transparency by answering kids’ honest questions about where its food comes from.