Articles Tagged ‘McDonald’s Canada’

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McDonald’s uses Snapchat to promote McDelivery

The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.

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McDonald’s Canada spices up classic McChicken sandwiches

How the QSR built buzz, and heat, with its recent #SpiceFace campaign.

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CRC 2019: No. 3 art-and-copy team on winning together

Jordan Hamer and Spencer Dingle of Cossette sort of look alike and definitely think alike when it comes to collaborating on Cannes-winning work.

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How Canada fared on the Warc Creative 100

FCB/Six’s “Destination Pride” for PFLAG was the top-performing Canadian campaign on the global rankings.

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Meet the 2019 Marketers of the Year

Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.

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MOY 2019: Antoinette Benoit’s golden strategy

The McDonald’s CMO has Canadians, from kids to grandpas, lovin’ the Golden Arches.

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Media AOY Silver: OMD Canada amps up solution arsenal

CEO Cathy Collier says the media agency is focused on making “better decisions faster” this year and beyond.

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Time to vote in the Marketer and Agency Surveys

The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.

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McDonald’s celebrates all forms of ‘nuggetiquette’

A campaign creates a stylized world for the habitual way Canadians enjoy their McNuggets.

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Check it Out: McDonald’s mountain-top drive-thru

A stunt for National French Fry Day also included the first dayparted Snapchat lens in Canada.

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McDonald’s to expand McCafe concept

Two street-level storefronts bring the QSR’s standalone coffee shop to a new urban setting.

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Cannes 2018: And the Outdoor Grand Prix goes to…

Cossette and McDonald’s simple solution to crummy navigational signage just bagged the big one for Canada.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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Check it Out: The return of ‘The Mighty Duel’

Hockey legend Martin Brodeur faces off against a cowboy in support of McDonald’s latest Mighty Angus burger.

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McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.