Articles Tagged ‘media Experts’

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WestJet brings a miracle to Fort McMurray

The airline’s latest holiday surprise attempts to reignite the holiday spirit in the tragedy-stricken community.

People

Check it out: People for Good’s cozy new garment

“The Togetherness Shirt” aims to conquer divisiveness by reminding us that we’re all part of the same race.

Interac

Interac’s mystery man

Just who is this guy, and why isn’t he paying for anything?

Wearables

Best Buy’s wearable couture

Why the retailer brought a fashion-forward element to its annual tech showcase.

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The right man for Reitmans

The retailer’s new CMO Jonathan Levitt on data, his media background and what’s next for retail.

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Interac taps your heartstrings

The company’s second short film this spring dives into the emotional benefits of its “Be In The Black” platform.

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Wiser’s takes an unpretentious approach

The first spot in a new brand platform looks to show that drinking great whisky doesn’t have to be complicated.

rethinkbreastcancer

Rethink Breast Cancer modernizes its message

The non-profit uses its penchant for hunks and babes to reflect the complexities of breast health.

Interac

Interac’s black Christmas

A holiday spin on “Be in the Black” aims to show how smarter spending can lead to a happier January.

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Up to the Minute: Crea’s new jury president

Plus: IPG buys Media Experts, and more news you might have missed.

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Best Buy creates some fun

With “#BestDay” the retailer shows how consumer tech can help make unique memories.

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New York Fries’ golden poutine touch

A contest promoting a new bacon poutine looks to drive meal sales following the QSR’s sale to Cara.

BestBuy

Best Buy dials up its back-to-school push

The retailer helps parents break through the jargon in its new campaign.

TD

TD’s thankful #tbt

The bank taps into the love for nostalgia with its latest “#TDThanksYou” campaign.

Penny

In the jury room with… Media Experts’ Penny Stevens

Stop worrying about what work to enter in Cannes, it’s how you enter that matters, says this year’s Media judge.