Articles Tagged ‘media Experts’

Best-buy

Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.

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Who is in the running for 2019 Media Agency of the Year?

The next shortlist for this year’s gala covers shops that were tops in buying and planning.

BMW2

BMW dresses up luxury real estate

A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.

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BMW brings M Festival to Canada

The automaker brings high-performance M series aficionados together as its builds its experiential side.

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Circle K aims to connect beyond convenience

The retail chain is trying to drive awareness for its young brand by emphasizing how its selection can help during key moments.

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Brands doing good have the biggest cultural impact

A new report shows which efforts to make brands relevant resonate most with consumers.

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WestJet’s smart nightlight projects a flight’s path

The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.

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MaRS redefines ‘innovation’ in first campaign

The Toronto innovation hub aims to ease anxieties and cliches behind the buzzword by focusing on startups doing good.

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Couche-Tard acts like a good neighbour

The convenience store banner moves towards more bold, humorous brand-building in its latest Quebec campaign.

westjet

WestJet shows appreciation for one of its own

The airline spotlights how it has worked with Make-A-Wish, enforcing the role of “care” in its brand positioning.

Earning Curve

Interac tunes into audio content

How the debit-payment brand used podcasting to map the shift into B2B marketing.

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Bell Let’s Talk finds new ways to grow the discussion

The telco’s mental health awareness initiative is working with schools and leveraging social to keep up engagement.

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Up to the Minute: Braque adds director of digital

Plus, Church + State grows following client wins, and The David Foster Foundation picks two new agencies.

WestJet-Christmas Miracle

WestJet gives Christmas Miracle a global view

The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.

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Interac uses a poop emoji to deliver its holiday message

The payment company’s new TV spot suggests it doesn’t matter what you spend on, as long as you use your own money.