Articles Tagged ‘media Experts’

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Up to the Minute: Braque adds director of digital

Plus, Church + State grows following client wins, and The David Foster Foundation picks two new agencies.

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WestJet gives Christmas Miracle a global view

The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.

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Interac uses a poop emoji to deliver its holiday message

The payment company’s new TV spot suggests it doesn’t matter what you spend on, as long as you use your own money.

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EDC shows the upside of risky trade

The crown corporation embraces its role in mitigating risks for small businesses looking international in a new platform.

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Interac steps into the podcast studio

“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.

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Interac brings piece of mind to payment tech

Ahead of back-to-school, a new campaign brings the control of using your own money to the “Own Your World” platform.

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Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

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WestJet renews Las Vegas experiential push

Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.

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Interac shows all the different ways to tap

The national campaign uses convenience and its anti-debt positioning to get women to switch to Flash.

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

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Bell broadens the Let’s Talk conversation

The company forges ahead with its mission to reach more Canadians through its annual mental health initiative.

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What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

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Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

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Rethink Breast Cancer reinvents the hotline

The organization’s retro-inspired creative is all about modern education.