Articles Tagged ‘media Experts’
Bell Let’s Talk shifts the focus to mental health non-profits
This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.
Circle K puts a positive spin on being naughty
The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.
WestJet asks Canadians to donate their ‘Christmas Miracles’
This year’s campaign features Santa and Scrooge giving people the choice of giving their gifts to families at Ronald McDonald House.
Interac swaps holiday gifts for the ‘stuff’ that matters
The company is focuses more on experiences as Canadians grow concerned about the materialistic nature of the season.
Best Buy goes back in time for holiday campaign
The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.
Onlia wants people to think holistically about insurance
The upstart digital insurance firm is taking a prevention-first approach with its first mass campaign.
Canadian Credit Union Association looks to escape the burden of banking
To help members compete with the big banks, the association is focusing on personal goals instead of products.
WestJet ‘milks’ its commitment to service
The airline takes a common metaphor for overbooked travel literally to emphasize its values of “treating people like people.”
Best Buy’s staff take their work home with them
The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.
Who is in the running for 2019 Media Agency of the Year?
The next shortlist for this year’s gala covers shops that were tops in buying and planning.
BMW dresses up luxury real estate
A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.
BMW brings M Festival to Canada
The automaker brings high-performance M series aficionados together as its builds its experiential side.
Circle K aims to connect beyond convenience
The retail chain is trying to drive awareness for its young brand by emphasizing how its selection can help during key moments.
Brands doing good have the biggest cultural impact
A new report shows which efforts to make brands relevant resonate most with consumers.
WestJet’s smart nightlight projects a flight’s path
The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.
