Articles Tagged ‘media Experts’

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

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Bell broadens the Let’s Talk conversation

The company forges ahead with its mission to reach more Canadians through its annual mental health initiative.

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What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

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Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

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Rethink Breast Cancer reinvents the hotline

The organization’s retro-inspired creative is all about modern education.

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Interac gets consumers to open up to tapping

A series of pop-ups aim to show the convenience of contactless payment.

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Fall TV 2017: Heartstrings and funny bones

Network and media execs explain why medical dramas are looking on the bright side and comedies are mixing with sci-fi.

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Fall TV 2017: Looking for action

From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.

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Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.

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Bell’s big news campaign

Eager reporters help the service provider launch its new TV streaming app.

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Moosehead looks to the future

The brewery celebrates its 150th anniversary by setting out a vision for the years to come.

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Why BMW is keeping quiet

The automaker shows off its electric vehicle in an unconventional context.

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WestJet lights up a giant roulette wheel

The airline breaks two world records en route to its latest Las Vegas-focused stunt.

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The state of programmatic

Brian Schwartz, director of programmatic at Xpeto, on what frightens clients and how the practice is shaping the media world.