Articles Tagged ‘media Experts’
Bell Let’s Talk finds new ways to grow the discussion
The telco’s mental health awareness initiative is working with schools and leveraging social to keep up engagement.
Up to the Minute: Braque adds director of digital
Plus, Church + State grows following client wins, and The David Foster Foundation picks two new agencies.
WestJet gives Christmas Miracle a global view
The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.
Interac uses a poop emoji to deliver its holiday message
The payment company’s new TV spot suggests it doesn’t matter what you spend on, as long as you use your own money.
EDC shows the upside of risky trade
The crown corporation embraces its role in mitigating risks for small businesses looking international in a new platform.
Interac steps into the podcast studio
“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.
Interac brings piece of mind to payment tech
Ahead of back-to-school, a new campaign brings the control of using your own money to the “Own Your World” platform.
Fall TV: The complaint line
Experts express their complaints about TV buying and the networks respond.
WestJet renews Las Vegas experiential push
Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.
Interac shows all the different ways to tap
The national campaign uses convenience and its anti-debt positioning to get women to switch to Flash.
Let’s get integrated
These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.
Media-jacking on the rise
How brands fought passivity by interrupting the regular flow of content on TV and in digital.
Bell broadens the Let’s Talk conversation
The company forges ahead with its mission to reach more Canadians through its annual mental health initiative.
What’s in WestJet’s mystery box?
A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.
Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.
