Articles Tagged ‘media Experts’

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Interac gets consumers to open up to tapping

A series of pop-ups aim to show the convenience of contactless payment.

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Fall TV 2017: Heartstrings and funny bones

Network and media execs explain why medical dramas are looking on the bright side and comedies are mixing with sci-fi.

Pilot

Fall TV 2017: Looking for action

From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.

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Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.

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Bell’s big news campaign

Eager reporters help the service provider launch its new TV streaming app.

moosehead

Moosehead looks to the future

The brewery celebrates its 150th anniversary by setting out a vision for the years to come.

BMW

Why BMW is keeping quiet

The automaker shows off its electric vehicle in an unconventional context.

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WestJet lights up a giant roulette wheel

The airline breaks two world records en route to its latest Las Vegas-focused stunt.

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The state of programmatic

Brian Schwartz, director of programmatic at Xpeto, on what frightens clients and how the practice is shaping the media world.

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How Bell is keeping the momentum going for Let’s Talk

This year’s campaign puts a spin on a creative format and uses more social media channels.

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WestJet brings a miracle to Fort McMurray

The airline’s latest holiday surprise attempts to reignite the holiday spirit in the tragedy-stricken community.

People

Check it out: People for Good’s cozy new garment

“The Togetherness Shirt” aims to conquer divisiveness by reminding us that we’re all part of the same race.

Interac

Interac’s mystery man

Just who is this guy, and why isn’t he paying for anything?

Wearables

Best Buy’s wearable couture

Why the retailer brought a fashion-forward element to its annual tech showcase.

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The right man for Reitmans

The retailer’s new CMO Jonathan Levitt on data, his media background and what’s next for retail.