Articles Tagged ‘media Experts’

couche

Couche-Tard acts like a good neighbour

The convenience store banner moves towards more bold, humorous brand-building in its latest Quebec campaign.

westjet

WestJet shows appreciation for one of its own

The airline spotlights how it has worked with Make-A-Wish, enforcing the role of “care” in its brand positioning.

Earning Curve

Interac tunes into audio content

How the debit-payment brand used podcasting to map the shift into B2B marketing.

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Bell Let’s Talk finds new ways to grow the discussion

The telco’s mental health awareness initiative is working with schools and leveraging social to keep up engagement.

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Up to the Minute: Braque adds director of digital

Plus, Church + State grows following client wins, and The David Foster Foundation picks two new agencies.

WestJet-Christmas Miracle

WestJet gives Christmas Miracle a global view

The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.

Interac-2

Interac uses a poop emoji to deliver its holiday message

The payment company’s new TV spot suggests it doesn’t matter what you spend on, as long as you use your own money.

EDC

EDC shows the upside of risky trade

The crown corporation embraces its role in mitigating risks for small businesses looking international in a new platform.

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Interac steps into the podcast studio

“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.

Interac-featured

Interac brings piece of mind to payment tech

Ahead of back-to-school, a new campaign brings the control of using your own money to the “Own Your World” platform.

breaking the remote control

Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

Westjet

WestJet renews Las Vegas experiential push

Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.

Interac Flash

Interac shows all the different ways to tap

The national campaign uses convenience and its anti-debt positioning to get women to switch to Flash.

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

Prickly copy 2

Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.