Articles Tagged ‘North Strategic’

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Samsung aims to ‘Do Bigger Things’ at the Olympics

Why and how the brand has partnered with Team Canada on a campaign to promote its latest smartphone.

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Cadillac Fairview’s ‘optimistic’ view of the future

With a digital spot promoting its sponsorship of the Olympics, the company launches its new “Brighter” brand platform.

Canadian Olympic Committee-Team Canada unveils bold new -Be Olym

The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.

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GoDaddy helps Norm Powell drop a new single

The Toronto Raptor creates a site for his fledgling music career and helps the brand tell a more authentic story.

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Enercare names new sales and marketing VP

Al Shulman joins the services company ahead of its seasonal ‘Light Up’ campaign.

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Smirnoff urges people to ‘stay open’ in new platform

The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.

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American Express targets millennial life

The brand launches a new product for Uber-loving young professionals with different views on rewards.

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Publicis Groupe suspends all awards participation

Promotional budgets are being diverted from industry events to an internal AI assistant.

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North Strategic wins Ticketmaster

The event ticket seller names its first PR agency in Canada.

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Check it out: Tim Hortons gets in with the coffee snobs

The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.

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GoDaddy ups its product game

The second spot in the “Itty Bitty Ballers” campaign reinforces the focus on easy website building and customer support.

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Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

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Up to the Minute: BICOM gets new managing director

Plus, client wins for North Strategic and Kwittken, GroupM’s new CMO and more news you may have missed.

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The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.

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MSLGroup president heads to new firm

Gayla Brock-Woodland has moved on to lead public affairs firm Ensight.