Articles Tagged ‘PHD’

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Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

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Sico celebrates its connection to Quebec

Over 150 pieces of creative use visuals and wordplay to reference the areas and communities in which they appear.

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Up to the Minute: Cundari named chair of CMA

Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.

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Data is the key to future consumer interaction

As painful as it can be, PHD’s Craig Atkinson says companies need to share data internally to be future-ready.

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OLG explores the ‘joy’ of Lotto 6/49

A new platform for the game shifts the focus to the emotions that come at every stage of purchasing a ticket.

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The Source continues its transformation

The retailer’s holiday campaign reinforces its position as a store offering top brands, one-to-one service and must-have gifts.

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Sun Life takes a page from lifestyle brands

The financial and insurance co aims to modernize with its latest content play.

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Home Hardware debuts new brand positioning

The retailer goes after a younger demographic with a new tagline centred on its know-how.

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Intact goes beyond price with new marketing platform

The insurance company puts its customers at the forefront of its more emotional long-term campaign.

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Ontario Tourism’s CMO takes over as president

Lisa LaVecchia’s priorities and expectations for marketing the province in 2017

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Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

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Ontario goes hyperlocal with climate change fight

How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.

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Agency of the Year 2016 winners revealed

Take a look at who took home the big prizes at this year’s show and the work that clinched the wins.

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Keurig makes things simple

A new multi-platform campaign uses a cheeky tone to bring the convenience of single-serve coffee to the forefront.

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OLG gets ‘way into the game’

A new campaign for Pro-Line focuses on the excitement around NBA basketball.