Articles Tagged ‘PHD’

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Home Hardware debuts new brand positioning

The retailer goes after a younger demographic with a new tagline centred on its know-how.

intactmurray

Intact goes beyond price with new marketing platform

The insurance company puts its customers at the forefront of its more emotional long-term campaign.

OTMPC

Ontario Tourism’s CMO takes over as president

Lisa LaVecchia’s priorities and expectations for marketing the province in 2017

scotiabankfcb

Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

climatechange

Ontario goes hyperlocal with climate change fight

How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.

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Agency of the Year 2016 winners revealed

Take a look at who took home the big prizes at this year’s show and the work that clinched the wins.

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Keurig makes things simple

A new multi-platform campaign uses a cheeky tone to bring the convenience of single-serve coffee to the forefront.

Pro

OLG gets ‘way into the game’

A new campaign for Pro-Line focuses on the excitement around NBA basketball.

sunlife

Sun Life continues tackling change

The company expands the digital side of its “Money for Life” campaign to make the message more client-centric.

belairknight2

Belairdirect saves the day

The company’s knight is still in medieval times, but now he’s talking about accident forgiveness.

OLG

OLG’s ‘All for Here’ gets more human

The third wave of the organization’s ad platform aims to show its larger impact.

Ontario

Ontario plays hard to get

A new tourism campaign wraps the province in a riddle.

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What happens when the kids are in charge?

The Government of Ontario wants parents to realize what might happen if children are left to solve the climate change challenge.

brunet

Brunet’s new (app)etite

This small Quebec pharmacy wants people to make small, healthy lifestyle changes. So it’s rolled out an app to help.

belairknight

Belairdirect goes back in time

The insurance co sends its knight spokesman to the Middle Ages to inject some novelty into its creative.