Articles Tagged ‘Stewart Schaefer’

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Bloom mattresses pop up at Walmart

The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.

Sleep-Country

Inside Sleep Country’s plans for mattress dominance

The brand’s business development officer shares his predictions for the future of beds-in-a-box.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Sleep Country’s slow-and-steady digital approach

The retailer’s business development chief on why it isn’t under major threat from the Caspers of the world.