Articles Tagged ‘The Amazing Race Canada’

Making the message fit the medium

Pollin8′s Lauren Richards on today’s mediascape, and how it’s still all about the right timing, audience and communication.

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AToMiC Awards: Rethinking content, extending the consumer experience

Toronto agency Secret Location snagged four prizes for creating innovative digital companions for TV shows.

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Brand partner of the year: Bell Media turns sponsors into TV stars

With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.