Articles Tagged ‘Walmart’

MindShare

MAOY Bronze: Mindshare’s content push

The Toronto shop boosts its agility with a newly launched business unit.

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Who are Canada’s most trusted service brands?

BrandSpark’s annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.

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Walmart and Google partner on voice-powered shopping

The deal aims to help the retail giant close the gap on Amazon’s early lead in voice.

FindForce

Check it out: Finding the force in-store

Disney’s new Star Wars merchandise push includes an AR collecting game to move fans in-store.

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Canadian women choosing comfort over trends

A new survey gives a snapshot of how female consumers are shopping for fashion in the changing retail landscape.

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With innovation, does size matter?

How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.

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Walmart taps into personalization

The retailer teams up with a 3D printing company on a new holiday program.

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Goody brushes up its marketing

How the hair accessories brand is stepping up efforts at retail to stay ahead of the game.

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

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Walmart targets growing needs

The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.

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Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

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AToMiC Awards: Know thy audience

From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.

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The omnichannel future of grocery

Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.

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Who are Canada’s most trusted retailers?

From department stores to grocery, BrandSpark’s research reveals those that inspire trust.

BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo 2016

From working with influencers to taking cues from TV pilots, here are some key takeaways from yesterday’s conference.