Articles Tagged ‘Walmart’

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Why Kobo chose to partner with Walmart in the U.S.

The Toronto-based ebook company brings its international retail strategy to a market dominated by big players.

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Walmart’s ode to parents

The retailer’s new Canadian masterbrand platform aims to drive home the emotional side of saving money.

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Walmart takes fresh approach to grocery

The retailer brings renewed focus on its fresh grocery business with a campaign emphasizing quality and accessibility.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Walmart tackles quality perceptions

The retailer is putting its product developers at the centre of a campaign for its pasta sauce and thin crust frozen pizza.

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Do Canadians still trust their grocery stores?

After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.

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MAOY Bronze: Mindshare’s content push

The Toronto shop boosts its agility with a newly launched business unit.

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Who are Canada’s most trusted service brands?

BrandSpark’s annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.

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Walmart and Google partner on voice-powered shopping

The deal aims to help the retail giant close the gap on Amazon’s early lead in voice.

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Check it out: Finding the force in-store

Disney’s new Star Wars merchandise push includes an AR collecting game to move fans in-store.

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Canadian women choosing comfort over trends

A new survey gives a snapshot of how female consumers are shopping for fashion in the changing retail landscape.

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With innovation, does size matter?

How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.

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Walmart taps into personalization

The retailer teams up with a 3D printing company on a new holiday program.

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Goody brushes up its marketing

How the hair accessories brand is stepping up efforts at retail to stay ahead of the game.

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.