Articles Tagged ‘Walmart’

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Walmart hits 25 years in Canada

There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.

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Walmart Canada launches environmental initiative

The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.

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How Freshii is moving beyond QSR

The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.

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Strategy’s most read of 2018: C-Suite

Here are the stories that caught the eye of senior marketers this year.

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Tech in Action: Walmart is testing self-driving delivery

A pilot with Ford is exploring how autonomous vehicles could play a role in purchasing everyday items.

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Walmart launches holiday campaign with new AOR

Cossette’s first work with the retailer features a teddy bear that aims to build an emotional connection with families.

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Why Kobo chose to partner with Walmart in the U.S.

The Toronto-based ebook company brings its international retail strategy to a market dominated by big players.

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Walmart’s ode to parents

The retailer’s new Canadian masterbrand platform aims to drive home the emotional side of saving money.

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Walmart takes fresh approach to grocery

The retailer brings renewed focus on its fresh grocery business with a campaign emphasizing quality and accessibility.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Walmart tackles quality perceptions

The retailer is putting its product developers at the centre of a campaign for its pasta sauce and thin crust frozen pizza.

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Do Canadians still trust their grocery stores?

After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.

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MAOY Bronze: Mindshare’s content push

The Toronto shop boosts its agility with a newly launched business unit.

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Who are Canada’s most trusted service brands?

BrandSpark’s annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.

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Walmart and Google partner on voice-powered shopping

The deal aims to help the retail giant close the gap on Amazon’s early lead in voice.