Articles Tagged ‘Walmart’

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Bloom mattresses pop up at Walmart

The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.

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Walmart opens new Urban Supercentre concept

New technology, pop-ups and third-party partners are being tested to create a more convenient shopping experience.

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Mobile strategies at retail

At this year’s Store conference, panelists from Walmart, FGL Sports and Holt Renfrew discuss the integration of mobile in store.

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Retail’s identity crisis

It’s time for brands to be bolder and faster on many fronts.

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Walmart hits 25 years in Canada

There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.

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Walmart Canada launches environmental initiative

The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.

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How Freshii is moving beyond QSR

The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.

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Strategy’s most read of 2018: C-Suite

Here are the stories that caught the eye of senior marketers this year.

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Tech in Action: Walmart is testing self-driving delivery

A pilot with Ford is exploring how autonomous vehicles could play a role in purchasing everyday items.

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Walmart launches holiday campaign with new AOR

Cossette’s first work with the retailer features a teddy bear that aims to build an emotional connection with families.

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Why Kobo chose to partner with Walmart in the U.S.

The Toronto-based ebook company brings its international retail strategy to a market dominated by big players.

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Walmart’s ode to parents

The retailer’s new Canadian masterbrand platform aims to drive home the emotional side of saving money.

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Walmart takes fresh approach to grocery

The retailer brings renewed focus on its fresh grocery business with a campaign emphasizing quality and accessibility.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Walmart tackles quality perceptions

The retailer is putting its product developers at the centre of a campaign for its pasta sauce and thin crust frozen pizza.