Articles Tagged ‘Walmart’
Walmart’s ode to parents
The retailer’s new Canadian masterbrand platform aims to drive home the emotional side of saving money.
Walmart takes fresh approach to grocery
The retailer brings renewed focus on its fresh grocery business with a campaign emphasizing quality and accessibility.
The new speed (and paths) of retail
How mass brands are going direct and digital in an effort to win consumers first and fast.
Walmart tackles quality perceptions
The retailer is putting its product developers at the centre of a campaign for its pasta sauce and thin crust frozen pizza.
Do Canadians still trust their grocery stores?
After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.
MAOY Bronze: Mindshare’s content push
The Toronto shop boosts its agility with a newly launched business unit.
Who are Canada’s most trusted service brands?
BrandSpark’s annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.
Walmart and Google partner on voice-powered shopping
The deal aims to help the retail giant close the gap on Amazon’s early lead in voice.
Check it out: Finding the force in-store
Disney’s new Star Wars merchandise push includes an AR collecting game to move fans in-store.
Canadian women choosing comfort over trends
A new survey gives a snapshot of how female consumers are shopping for fashion in the changing retail landscape.
With innovation, does size matter?
How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.
Walmart taps into personalization
The retailer teams up with a 3D printing company on a new holiday program.
Goody brushes up its marketing
How the hair accessories brand is stepping up efforts at retail to stay ahead of the game.
What drives Canadian purchase behaviour?
The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.
Walmart targets growing needs
The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.
